Cider/Perry in Austria
Euromonitor International's Cider/Perry in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 63 | Publication date: Jun 2009
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Table of contents
ALCOHOLIC DRINKS IN AUSTRIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Good growth due to rising income levels
Domestic brands showed a good performance
Strong brewers in lead
Price-sensitive consumers seek out off-trade bargains
Stronger growth ahead thanks to domestic innovation
KEY TRENDS AND DEVELOPMENTS
Players appeal to new tourist groups
Growing interest in socialising at home
Discounters continue to gain share
Austrian products appeal to patriotic consumers
Specialist retailers
Summary 1 Leading Specialist Retailers 2007
Market merger and acquisition activity
LEGISLATION
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2008
Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2008
Table 5 Selling Margin of a Typical Imported Wine Brand 2008
Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2008
Table 7 Selling Margin of a Typical Imported Spirits Brand 2008
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Summary 2 Research Sources
LOCAL COMPANY PROFILES - AUSTRIA
BRAU UNION ÖSTERREICH AG - ALCOHOLIC DRINKS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Brau-Union Österreich AG: Key Facts
Summary 4 Brau-Union Österreich AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Brau-Union Österreich AG: Production Sites 2008
COMPETITIVE POSITIONING
Summary 6 Brau-Union Österreich AG: Competitive Position 2007
OTTAKRINGER BRAUEREI AG - ALCOHOLIC DRINKS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Ottakringer Brauerei AG: Key Facts
Summary 8 Ottakringer Brauerei AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Ottakringer Brauerei AG: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 10 Ottakringer Brauerei AG: Competitive Position 2007
SPITZ GESMBH, S - ALCOHOLIC DRINKS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Spitz GesmbH KG: Key Facts
Summary 12 Spitz GesmbH KG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Spitz GesmbH KG: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 14 Spitz GesmbH KG: Competitive Position 2007
STIEGLBRAUEREI SALZBURG - ALCOHOLIC DRINKS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Stieglbrauerei zu Salzburg GmbH: Key Facts
Summary 16 Stieglbrauerei zu Salzburg GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 17 Stieglbrauerei zu Salzburg GmbH: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 18 Stieglbrauerei zu Salzburg GmbH: Competitive Position 2007
WEINKELLEREI LENZ MOSER AG - ALCOHOLIC DRINKS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Weinkellerei Lenz Moser AG: Key Facts
Summary 20 Weinkellerei Lenz Moser AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 21 Weinkellerei Lenz Moser AG: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 22 Weinkellerei Lenz Moser AG: Competitive Position 2007
CIDER/PERRY IN AUSTRIA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published data comparisons
SECTOR DATA
Table 24 Sales of Cider/Perry: Total Volume 2003-2008
Table 25 Sales of Cider/Perry: Total Value 2003-2008
Table 26 Sales of Cider/Perry: % Total Volume Growth 2003-2008
Table 27 Sales of Cider/Perry: % Total Value Growth 2003-2008
Table 28 On-trade vs Off-trade Sales of Cider/Perry: Volume 2003-2008
Table 29 On-trade vs Off-trade Sales of Cider/Perry: Value 2003-2008
Table 30 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2003-2008
Table 31 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2003-2008
Table 32 Cider/Perry Production, Imports and Exports: Total Volume 2002-2007
Table 33 Cider/Perry Exports by Country of Destination: Total Volume 2002-2007
Table 34 Cider/Perry Exports by Country of Destination: Total Value 2002-2007
Table 35 Cider/Perry Imports by Country of Origin: Total Volume 2002-2007
Table 36 Cider/Perry Imports by Country of Origin: Total Value 2002-2007
Table 37 Company Shares of Cider/Perry by Global Brand Owner 2003-2007
Table 38 Forecast Sales of Cider/Perry: Total Volume 2008-2013
Table 39 Forecast Sales of Cider/Perry: Total Value 2008-2013
Table 40 Forecast Sales of Cider/Perry: % Total Volume Growth 2008-2013
Table 41 Forecast Sales of Cider/Perry: % Total Value Growth 2008-2013