Cider/Perry in Cameroon
Euromonitor International's Cider/Perry in Cameroon market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 33 | Publication date: Feb 2010
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Table of contents
ALCOHOLIC DRINKS IN CAMEROON : MARKET INSIGHT
EXECUTIVE SUMMARY
Beer remains the predominant alcoholic drink in Cameroon
Brasseries du Cameroun consolidates its position as market leader
Aggressive promotional campaigns designed to acquire market share
Alcoholic drinks are mainly marketed through on-trade channels
Continued challenges expected in this fundamentally lucrative industry
LEGISLATION
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2009
Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2009
Table 5 Selling Margin of a Typical Imported Wine Brand 2009
Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2009
Table 7 Selling Margin of a Typical Imported Spirits Brand 2009
OPERATING ENVIRONMENT
Contraband/Parallel Trade
MARKET DATA
Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CAMEROON
BRASSERIES DU CAMEROUN - ALCOHOLIC DRINKS - CAMEROON
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Brasseries du Cameroun: Key Facts
Summary 3 Brasseries du Cameroun: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Brasseries du Cameroun: Competitive Position in 2009
FERMENCAM SA - ALCOHOLIC DRINKS - CAMEROON
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Fermencam: Key Facts
Summary 6 Fermencam: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
GUINNESS CAMEROON SA - ALCOHOLIC DRINKS - CAMEROON
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Guinness Cameroon SA: Key Facts
Summary 8 Guinness Cameroon SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 Guinness Cameroon SA: Competitive Position 2009
SOCIéTé COMMERCIALE D'IMPORTATION - NéGOCE ET DE TRANSIT (SOCCINT) - ALCOHOLIC DRINKS - CAMEROON
STRATEGIC DIRECTION
KEY FACTS
Summary 10 SOCCINT: Key Facts
Summary 11 SOCCINT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
CIDER/PERRY IN CAMEROON
TRENDS