Cider/Perry in Greece
Euromonitor International's Cider/Perry in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 58 | Publication date: Dec 2009
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Table of contents
CIDER/PERRY IN GREECE : MARKET INSIGHT
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 1 Sales of Cider/Perry: Total Volume 2004-2009
Table 2 Sales of Cider/Perry: Total Value 2004-2009
Table 3 Sales of Cider/Perry: % Total Volume Growth 2004-2009
Table 4 Sales of Cider/Perry: % Total Value Growth 2004-2009
Table 5 On-trade vs Off-trade Sales of Cider/Perry: Volume 2004-2009
Table 6 On-trade vs Off-trade Sales of Cider/Perry: Value 2004-2009
Table 7 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2004-2009
Table 8 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2004-2009
Table 9 Cider/Perry Production, Imports and Exports: Total Volume 2003-2008
Table 10 Cider/Perry Exports by Country of Destination: Total Volume 2003-2008
Table 11 Cider/Perry Exports by Country of Destination: Total Value 2003-2008
Table 12 Cider/Perry Imports by Country of Origin: Total Volume 2003-2008
Table 13 Cider/Perry Imports by Country of Origin: Total Value 2003-2008
Table 14 Company Shares of Cider/Perry by National Brand Owner 2005-2009
Table 15 Company Shares of Cider/Perry by Global Brand Owner 2005-2009
Table 16 Brand Shares of Cider/Perry 2006-2009
Table 17 Forecast Sales of Cider/Perry: Total Volume 2009-2014
Table 18 Forecast Sales of Cider/Perry: Total Value 2009-2014
Table 19 Forecast Sales of Cider/Perry: % Total Volume Growth 2009-2014
Table 20 Forecast Sales of Cider/Perry: % Total Value Growth 2009-2014
LOCAL COMPANY PROFILES - GREECE
AMVYX SA - ALCOHOLIC DRINKS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Amvyx SA: Key Facts
Summary 2 Amvyx SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Amvyx SA: Competitive Position 2009
ATHENIAN BREWERY SA - ALCOHOLIC DRINKS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Athenian Brewery SA: Key Facts
Summary 5 Athenian Brewery SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Athenian Brewery SA: Competitive Position 2009
DOMAINE CONSTANTIN LAZARIDES - ALCOHOLIC DRINKS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Domaine Costantinou Lazaridi: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Domaine Costantinou Lazaridi: Competitive Position 2009
OK ATHENS LTD - ALCOHOLIC DRINKS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Ok Athens Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Ok Athens Ltd: Competitive Position 2009
TSILILIS SA - ALCOHOLIC DRINKS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Tsililis SA: Key Facts
Summary 12 Tsililis SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Tsililis SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 14 Tsililis SA: Competitive Position 2009
ALCOHOLIC DRINKS IN GREECE
EXECUTIVE SUMMARY
The economic downturn and decline in tourism drive down sales
The premiumisation trend is still strong, despite the recession
Whilst Athenian Brewery SA remains the leader, wide company activity is seen in vodka
Consumption shifts towards the off-trade channel, in which specialist retailers lose ground to supermarkets/hypermarkets
Economic downturn casts its shadow over the early stages of the forecast period
KEY TRENDS AND DEVELOPMENTS
High demand for luxury products, despite economic recession
Back-to-roots trend affects alcoholic drinks consumption
Cocooning trend favours off-trade consumption at the expense of on-trade
Decline in tourism has an adverse effect
Specialist retailers lose ground to supermarkets/hypermarkets
Mergers and acquisitions - intense mobility in the vodka category
Summary 15 Mergers and Acquisitions Activity 2008-2009
MARKET BACKGROUND
Legislation
Table 21 Number of On-trade Establishments by Type 2004-2008
TAXATION AND DUTY LEVIES
Summary 16 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 23 Selling Margin of a Typical Beer Brand 2009- Mythos
Table 24 Selling Margin of a Typical Wine Brand 2009- Katogi Averoff
Table 25 Selling Margin of a Typical Spirits Brand 2009 - Johnnie Walker Red Label
OPERATING ENVIRONMENT
Contraband/Parallel Trade
Duty Free
Cross-border/Private imports
MARKET INDICATORS
Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
MARKET DATA
Table 27 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 28 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 29 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 30 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 31 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 32 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 33 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 34 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 35 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 36 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 37 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 38 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 39 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 40 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 41 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
DEFINITIONS
Summary 17 Research Sources