Cider/Perry in Kenya
Euromonitor International's Cider/Perry in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 41 | Publication date: Mar 2010
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Table of contents
ALCOHOLIC DRINKS IN KENYA : MARKET INSIGHT
EXECUTIVE SUMMARY
The global financial crisis makes 2009 a difficult year for Kenya
Tax increases further dampen growth
East African Breweries Ltd (EABL) continues to dominate the market
Off-trade sees volume growth in 2009
The forecast period is expected to be tough, price reductions are expected
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 3 Selling Margin of a Typical Beer Brand 2009 - Tusker Lager
Table 4 Selling Margin of a Typical Wine Brand 2009 - JP Chenet
Table 5 Selling Margin of a Typical Spirits Brand 2009 - Bells
OPERATING ENVIRONMENT
Contraband/Parallel Trade
MARKET DATA
Table 6 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 7 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 8 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 9 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 10 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 14 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 15 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 16 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 17 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 19 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
CIDER/PERRY IN KENYA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 21 Sales of Cider/Perry: Total Volume 2004-2009
Table 22 Sales of Cider/Perry: Total Value 2004-2009
Table 23 Sales of Cider/Perry: % Total Volume Growth 2004-2009
Table 24 Sales of Cider/Perry: % Total Value Growth 2004-2009
Table 25 On-trade vs Off-trade Sales of Cider/Perry: Volume 2004-2009
Table 26 On-trade vs Off-trade Sales of Cider/Perry: Value 2004-2009
Table 27 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2004-2009
Table 28 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2004-2009
Table 29 Cider/Perry Production, Imports and Exports: Total Volume 2003-2008
Table 30 Cider/Perry Exports by Country of Destination: Total Volume 2003-2008
Table 31 Cider/Perry Exports by Country of Destination: Total Value 2003-2008
Table 32 Cider/Perry Imports by Country of Origin: Total Volume 2003-2008
Table 33 Cider/Perry Imports by Country of Origin: Total Value 2003-2008
Table 34 Company Shares of Cider/Perry by National Brand Owner 2005-2009
Table 35 Company Shares of Cider/Perry by Global Brand Owner 2005-2009
Table 36 Brand Shares of Cider/Perry 2006-2009
Table 37 Forecast Sales of Cider/Perry: Total Volume 2009-2014
Table 38 Forecast Sales of Cider/Perry: Total Value 2009-2014
Table 39 Forecast Sales of Cider/Perry: % Total Volume Growth 2009-2014
Table 40 Forecast Sales of Cider/Perry: % Total Value Growth 2009-2014