Cider/Perry in Morocco
Euromonitor International's Cider/Perry in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 30 | Publication date: Sep 2007
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Table of contents
ALCOHOLIC DRINKS IN MOROCCO : MARKET INSIGHT
EXECUTIVE SUMMARY
Continued growth in alcoholic drinks consumption in Morocco
Alcoholic drinks are becoming part of Moroccan’s lifestyle despite prohibitions
Tourism a strong factor driving consumption of alcoholic drinks
On-trade promotions encourage the consumption of alcoholic drinks
Alcoholic beverages expected to display a good performance over the forecast period
ALCOHOLIC DRINKS – KEY TRENDS AND DEVELOPMENTS
Free trade agreement between Morocco and EU will encourage consumption
Tourist development to boost sales of hot drinks in the on-trade
Cheap prices behind beer sales
Religious prohibition to drive sales of non-alcoholic beer
Specialist Retailers
Market Merger and Acquisition Activity
APPENDIX
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2005
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2005
Table 3 Selling Margin of a Typical Beer Brand 2006
Table 4 Selling Margin of a Typical Wine Brand 2006
Table 5 Selling Margin of a Typical Spirit Brand 2006
OPERATING ENVIRONMENT
Price Band Methodology
Summary 1 Lager by Price Band 2005
MARKET DATA
Table 6 Sales of Alcoholic Drinks by Sector: Total Volume 2001-2006
Table 7 Sales of Alcoholic Drinks by Sector: Total Value 2001-2006
Table 8 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2001-2006
Table 9 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2001-2006
Table 10 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2005
Table 11 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Volume 2006
Table 12 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Value 2006
Table 13 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Volume 2006
Table 14 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Value 2006
Table 15 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2006
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006
Table 17 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2006-2011
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2006-2011
Table 19 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2006-2011
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2006-2011
MARKET INDICATORS
Table 21 Retail Consumer Expenditure on Alcoholic Drinks 2001-2006
DEFINITIONS
LOCAL COMPANY PROFILES - MOROCCO
BOURCHANIN & CIE SA - ALCOHOLIC DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bourchanin & Cie SA: Key Facts
Summary 3 Bourchanin & Cie SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
GROUPE DES BRASSERIES DU MAROC SA - ALCOHOLIC DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Groupe des Brasseries du Maroc SA: Key Facts
Summary 5 Groupe des Brasseries du Maroc SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Groupe des Brasseries du Maroc SA: Production Statistics 2005
COMPETITIVE POSITIONING
LES CELLIERS DE MEKNES - ALCOHOLIC DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Les Celliers de Meknes: Key Facts
Summary 8 Les Celliers de Meknes: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Les Celliers de Meknes: Production Statistics 2005
COMPETITIVE POSITIONING
CIDER/PERRY IN MOROCCO
HEADLINES