Cider/Perry in Vietnam
Euromonitor International's Cider/Perry in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 42 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Table of contents
ALCOHOLIC DRINKS IN VIETNAM : MARKET INSIGHT
EXECUTIVE SUMMARY
Alcoholic drinks recorded strong performance in 2008
Beer continued to lead growth in 2008
SABECO remains leader while Vietnam Brewery and HABECO move up
On-trade channel dominates distribution
Alcoholic drinks expect healthy growth over the forecast period
KEY TRENDS AND DEVELOPMENTS
Increasing consumer base and living standards drive alcoholic drinks growth
New drinking habits emerge among Vietnamese consumers
Tougher competition as a result of global integration
Multinationals strengthen their presence in the market
More brand promotion activities to retain competitive advantage
Specialist retailers
Market mergers and acquisitions activity
Summary 1 Speculative Mergers and Acquisitions Activity
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2008 - Larue
Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2008 - Dalat
Table 5 Selling Margin of a Typical Imported Wine Brand 2008 – Jacob’s Creek
Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2008 – Hanoi Lua Moi
Table 7 Selling Margin of a Typical Imported Spirits Brand 2008 – Smirnoff Red
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - VIETNAM
DONG XUAN LIQUOR CO LTD - ALCOHOLIC DRINKS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Dong Xuan Liquor Co Ltd: Key Facts
Summary 4 Dong Xuan Liquor Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Dong Xuan Liquor Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 6 Dong Xuan Liquor Co Ltd: Competitive Position 2007
HANOI BREWERY CO - ALCOHOLIC DRINKS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Hanoi Brewery Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 8 Hanoi Brewery: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Hanoi Brewery Co: Competitive Position 2007
LAMDONG FOODSTUFFS JSC (LADOFOODS) - ALCOHOLIC DRINKS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 LamDong Foodstuffs JSC: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 11 LamDong Foodstuffs JSC: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 LamDong Foodstuffs JSC: Competitive Position 2007
SAIGON BREWERY CO (SABECO) - ALCOHOLIC DRINKS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Saigon Brewery Co: Key Facts
Summary 14 Saigon Brewery Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Saigon Brewery Co: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Saigon Brewery Co: Competitive Position 2007
THANG LONG LIQUOR CO - ALCOHOLIC DRINKS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Thang Long Liquor Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 18 Thang Long Liquor Co: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 19 Thang Long Liquor Co: Competitive Position 2007
CIDER/PERRY IN VIETNAM
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published Data Comparisons