Citigroup Inc. in Consumer Finance
Euromonitor International's company profile, Citigroup Inc. in Consumer Finance offers detailed strategic analysis of the company's business, examining its performance in the consumer finance market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Publication date: Jul 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
NET INCOME OF CITIGROUP’S GLOBAL CARDS SEGMENT FALLS IN 2008
Chart 3 Strategic Evaluation
SWOT – CITIGROUP
Chart 4 Strategic Evaluation
KEY STRATEGIC OBJECTIVES
Chart 5 Strategic Evaluation
ECONOMIC DOWNTURN – CREDIT RISK INCREASING
Chart 6 Strategic Evaluation
CITIGROUP’S RECENT FINANCIAL CARDS SALES AND ACQUISITIONS
Chart 7 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 8 Competitive Positioning
CITIGROUP’S GROWTH OUTPACES MARKET MOST YEARS
Chart 9 Competitive Positioning
CHINESE GROWTH CROWDS OUT GLOBAL ISSUERS
Chart 10 Competitive Positioning
FRAGMENTED MARKET SEEING SLIGHT CONCENTRATION
Chart 11 Competitive Positioning
MARKET ASSESSMENT
Chart 12 Market Assessment
DEVELOPING MARKETS PRESENT HIGHEST GROWTH OPPORTUNITY
Chart 13 Market Assessment
CITIGROUP’S GLOBAL CATEGORY PRESENCE IS DIVERSIFIED
Chart 14 Market Assessment
CATEGORY AND/OR GEOGRAPHIC OPPORTUNITIES
Chart 15 Category and/or Geographic Opportunities
THE FAST GROWING CHINESE MARKET OFFERS OPPORTUNITIES
Chart 16 Category and/or Geographic Opportunities
LATIN AMERICA REMAINS ATTRACTIVE FOR EXPANSION
Chart 17 Category and/or Geographic Opportunities
MAINTAIN MARKET LEADERSHIP IN FAST GROWING SINGAPORE
Chart 18 Category and/or Geographic Opportunities
BRAND STRATEGY
Chart 19 Brand Strategy
REWARDS PROGRAMMES, FEE-BASED PRODUCTS AND PRE-PAID
Chart 20 Brand Strategy
RECOMMENDATIONS
Chart 21 Recommendations
RETURN TO PROFITABILITY
Chart 22 Recommendations