Clorox Co, The

Euromonitor International's company profile, Clorox Co, The offers detailed strategic analysis of the company's business, examining its performance in the household care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

12 MONTH HIGHLIGHTS

2007-2008

CORE BUSINESSES

Value-added innovations improve growth prospects in surface care

Product development increasingly important in chlorine bleach

GROWTH OPPORTUNITIES

Innovative products to drive growth in laundry care

LIMITED POTENTIAL

Toilet care products

Growth opportunities in air care in line with new Centennial Strategy

Table 1 Clorox Co, The: World Sector Sales Performance 2007

Table 2 Clorox Co, The: Household Care Regional Sales Performance 2007

COMPANY STRATEGY

STRATEGIC OBJECTIVES AND CHALLENGES

New Centennial Strategy

Geographical expansion

Development of related, more dynamic areas

Going premium

Improving the organisation

OWNERSHIP EVENTS

Table 3 Clorox Co, The: World Shares and Rankings in Household Care by Sector 2006-2007

Table 4 Clorox Co, The: World and Regional Shares in Household Care by Sector 2007

COMPANY STRUCTURE

THE CLOROX CO

Summary 1 Clorox Co, The: Key Facts

PRODUCTION AND DISTRIBUTION

BRAND ASSESSMENT

BRAND STRATEGY

Building a high-profile core brand

Brands get facelift to premium positioning

Marketing in line with health and wellness initiatives

New CEO adopts strategies from a beverage giant

CLOROX

Clorox – core flagship brand

PINE-SOL

Pine-Sol continues to decline

Table 5 Clorox Co, The: Clorox Brand Shares in Household Care by Sector 2006-2007

Table 6 Clorox Co, The: Clorox Regional Shares in Household Care by Sector 2007

APPENDICES

FINANCIAL SUMMARY

Table 7 Clorox Co, The: Financial Summary 2003-2007

COMPANY BACKGROUND

Summary 2 Clorox Co, The: Historical Development

Summary 3 Clorox Co, The: Subsidiaries 2007

Summary 4 Clorox Co, The: Household Care Brands 2007

Summary 5 Clorox Co, The: Company Locations

Summary 6 Clorox Co, The: Websites