Clothing And Footwear in Argentina
Euromonitor International's Clothing And Footwear in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 56 | Publication date: Dec 2007
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Clothing; Footwear
Executive summary
Fourth year of strong growth after the crisis
The clothing and footwear market registered its fourth year of growth in 2006, following the recession and economic crisis that affected sales between 1999 and 2002. The rise in the wages of the population and the expansion of the economy in general motivated an expansion of almost all subsectors, which is anticipated will continue into the forecast period. The extension of credit to consumers, the arrival in Argentina of multinational companies, the positive reaction of local producers and the expansion of retail outlets have all contributed to market growth.
Domestic companies grow and begin to export
With the expansion of the economy, more and more domestic companies improved their lines of production and began producing exclusive clothing of greater quality and design, with the objective of selling to the foreign market. This situation began with the devaluation of the local currency in 2002, when the focus was on the more competitive products of the previous decade, and the value of the Argentine peso stayed equal to that of the American dollar. In the local market, companies suffered a rise in the costs of imported raw materials, and consequently increased the prices of its products. With regard to the immediate future, inflation is the greatest fear.
Great formats are the favourites in the retail market
Shopping centres became stars in relation to the expansion of the clothing market of the clothing, and brought in more than half of the industry’s revenue. In 2006 the number of shopping centres had increased and a further twenty are expected during the forecast period. Strong changes are expected in the distribution channels, among other things, by the arrival of department stores, with much success predicted in the early years of operations.
Black market and fake brands shadow growth
The black market has a negative impact on competitiveness in Argentina and causes distrust among investors. The lack of government controls in relation to this problem has hampered sales growth. In 2006, additional causes for concern for the industry were the illegal production of fake designer clothing being presented as leader brands and exported to neighbouring countries, and the increasing anger and condemnation by labour forces in the textile factories.
Tourists and young people boost consumption
The increase in international tourism in Argentina in recent years was good news for the clothing industry. More and more businesses have opened, presenting local brands names with the intention of catching the eye of new consumers who are eager to acquire articles of good quality and exclusive designs. The tourist industry has helped to expand the product portfolio of these businesses, which also benefits the domestic market. The promotion of Argentina, and especially Buenos Aires, as a holiday destination led to the arrival in 2006 of more than ten brand names of international prestige.
Young people and adults up to 30 years of age with high incomes became the target market of hundreds of clothing and footwear companies. The new consumers are professional, unmarried, resident in the greater urban centres, are employees of large companies and are influenced by current fashion trends. Companies and retail chains applied their advertising strategies more and more to catch this segment of the market.
Table of contents
CLOTHING AND FOOTWEAR IN ARGENTINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Fourth year of strong growth after the crisis
Domestic companies grow and begin to export
Great formats are the favourites in the retail market
Black market and fake brands shadow growth
Tourists and young people boost consumption
KEY TRENDS AND DEVELOPMENTS
Hard growth of the economy increases consumption
Exportation grows and hits the local market
Inflation is the great fear, but it encourages market growth
The black market, contraband and fake brands affect the market
Tourism attracts new buyers and luxury brands
Shopping centres expand and modify distribution
Consumption is impelled by professional young people
MARKET DATA
Table 1 Sales of Clothing and Footwear by Sector: Volume 2001-2006
Table 2 Sales of Clothing and Footwear by Sector: Value 2001-2006
Table 3 Sales of Clothing and Footwear by Sector: % Volume Growth 2001-2006
Table 4 Sales of Clothing and Footwear by Sector: % Value Growth 2001-2006
Table 5 Clothing and Footwear Company Shares 2004-2006
Table 6 Clothing and Footwear Brand Shares 2004-2006
Table 7 Sales of Clothing and Footwear by Distribution Format: % Analysis 2001-2006
Table 8 Forecast Sales of Clothing and Footwear by Sector: Volume 2006-2011
Table 9 Forecast Sales of Clothing and Footwear by Sector: Value 2006-2011
Table 10 Forecast Sales of Clothing and Footwear by Sector: % Volume Growth 2006-2011
Table 11 Forecast Sales of Clothing and Footwear by Sector: % Value Growth 2006-2011
DEFINITIONS
Clothing
Footwear
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ARGENTINA
ALPARGATAS SA - CLOTHING AND FOOTWEAR - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Alpargatas SA: Key Facts
Summary 3 Alpargatas SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Alpargatas SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Alpargatas SA: Competitive Position 2006
CORPORACIóN RíO LUJáN SA - CLOTHING AND FOOTWEAR - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Río Luján SA: Key Facts
Summary 7 Río Luján SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Río Luján SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 9 Río Luján SA: Competitive Position 2006
DEMIBELL SA - CLOTHING AND FOOTWEAR - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Demibell SA: Key Facts
Summary 11 Demibell SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Demibell SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 Demibell SA: Competitive Position 2006
GRIMOLDI SA - CLOTHING AND FOOTWEAR - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Grimoldi SA: Key Facts
Summary 15 Grimoldi SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Grimoldi SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 17 Grimoldi SA: Competitive Position 2006
VESTIDITOS SA - CLOTHING AND FOOTWEAR - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Vestiditos SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Vestiditos SA: Competitive Position 2006
CLOTHING IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Clothing by Subsector: Volume 2001-2006
Table 13 Sales of Clothing by Subsector: Value 2001-2006
Table 14 Sales of Clothing by Subsector: % Volume Growth 2001-2006
Table 15 Sales of Clothing by Subsector: % Value Growth 2001-2006
Table 16 Sales of Men’s Outerwear by Type 2001-2006
Table 17 Sales of Women’s Outerwear by Type 2001-2006
Table 18 Sales of Childrenswear by Type 2001-2006
Table 19 Clothing Company Shares by Retail Value 2004-2006
Table 20 Clothing Brand Shares by Retail Value 2004-2006
Table 21 Sales of Clothing by Distribution Format: % Analysis 2001-2006
Table 22 Forecast Sales of Clothing by Subsector: Volume 2006-2011
Table 23 Forecast Sales of Clothing by Subsector: Value 2006-2011
Table 24 Forecast Sales of Clothing by Subsector: % Volume Growth 2006-2011
Table 25 Forecast Sales of Clothing by Subsector: % Value Growth 2006-2011
FOOTWEAR IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Sales of Footwear by Subsector: Volume 2001-2006
Table 27 Sales of Footwear by Subsector: Value 2001-2006
Table 28 Sales of Footwear by Subsector: % Volume Growth 2001-2006
Table 29 Sales of Footwear by Subsector: % Value Growth 2001-2006
Table 30 Sales of Footwear by Type 2001-2006
Table 31 Footwear Company Shares by Retail Value 2004-2006
Table 32 Footwear Brand Shares by Retail Value 2004-2006
Table 33 Sales of Footwear by Distribution Format: % Analysis 2001-2006
Table 34 Forecast Sales of Footwear by Subsector: Volume 2006-2011
Table 35 Forecast Sales of Footwear by Subsector: Value 2006-2011
Table 36 Forecast Sales of Footwear by Subsector: % Volume Growth 2006-2011
Table 37 Forecast Sales of Footwear by Subsector: % Value Growth 2006-2011