Clothing And Footwear in Brazil
Euromonitor International's Clothing And Footwear in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 51 | Publication date: Nov 2007
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Clothing; Footwear
Executive summary
Macroeconomic Changes
Albeit monetary policy is still very rigid in Brazil, it is becoming more flexible. As a result, prime interest rates are coming down and so are other interest rates. This is important in promoting the devaluation of the Brazilian currency which is currently considered overvalued. It is also expected to warm-up the economy, by easing credit conditions, generating a new wave of private investments that create job opportunities and increase disposable incomes. By devaluating the local currency, Brazilian manufacturers will also become more competitive in foreign markets. National producers may also gain more space in the domestic market which is increasingly being flooded by cheap imports, from places such as China.
Threat of Chinese manufacturers
Chinese production is competing hard against Brazilian clothing and footwear products. Chinese products are usually a lot cheaper and sometimes come into the country illegally. Due to this trend, Brazilian manufacturers suffered from the Chinese ability to enter foreign markets, both in terms of their competitiveness in export markets as well as their position in Brazil. Associations and unions pressured the government to take action to protect Brazilian products and some legal measures were achieved.
Children becoming important consumers
Brazil saw a constant increase in children’s footwear sales as a result of stronger consumer power brought about by the stabilisation of the economy, and by recent per-capita income growth. The children’s footwear industry is conducting efficient marketing efforts in media vehicles that reach children and may be contributing to rising child participation in family budget decisions. These advertisements are aired during children’s TV shows or through banners/outdoors or even by constructing corporate friendly and appealing websites with kids games, songs and stories. Another important factor affecting increasing children decision-making on household budgets has to deal with working parents. As they are apart most part of the time, parents want to compensate their children by giving them more of the things they want, such as toys, clothing, etc.
Loyalty programs and credit lines increase shopping
Many clothing and footwear stores implemented their own credit lines and cards, which increased how much and how often consumers buy. This allowed stores to keep track of their consumers’ profiles, which opened up the possibility of direct mailing and other kinds of customised publicity. This was the case with C&A, Lojas Renner, Lojas Riachuelo, and many other long-established stores.
Credit Lines for industry are increasing
The Brazilian Development Bank (BNDES) increased the number of credit lines for the clothing and footwear industry as a whole. The existence of better finance conditions is likely to improve production capacity in the clothing and footwear industry, as manufacturers can borrow money to acquire newer and more modern machines and equipment. It can even finance the expansion of current capacity with the construction of new factories. However, it can also ease the finance of working capital, which may help medium and small manufacturers that don’t have constant strong cash flows.
Table of contents
CLOTHING AND FOOTWEAR IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Macroeconomic Changes
Threat of Chinese manufacturers
Children becoming important consumers
Loyalty programs and credit lines increase shopping
Credit Lines for industry are increasing
KEY TRENDS AND DEVELOPMENTS
Macroeconomic changes
Threat of Chinese manufacturers
Children becoming important consumers
Loyalty programs and credit lines increase shopping
Credit lines for Industry are increasing
Childrenswear is being reformulated
MARKET DATA
Table 1 Sales of Clothing and Footwear by Sector: Volume 2001-2006
Table 2 Sales of Clothing and Footwear by Sector: Value 2001-2006
Table 3 Sales of Clothing and Footwear by Sector: % Volume Growth 2001-2006
Table 4 Sales of Clothing and Footwear by Sector: % Value Growth 2001-2006
Table 5 Clothing and Footwear Company Shares 2004-2006
Table 6 Clothing and Footwear Brand Shares 2004-2006
Table 7 Sales of Clothing and Footwear by Distribution Format: % Analysis 2001-2006
Table 8 Forecast Sales of Clothing and Footwear by Sector: Volume 2006-2011
Table 9 Forecast Sales of Clothing and Footwear by Sector: Value 2006-2011
Table 10 Forecast Sales of Clothing and Footwear by Sector: % Volume Growth 2006-2011
Table 11 Forecast Sales of Clothing and Footwear by Sector: % Value Growth 2006-2011
DEFINITIONS
Clothing
Footwear
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BRAZIL
CALçADOS BIBI LTDA - CLOTHING AND FOOTWEAR - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Calçados Bibi Ltda: Key Facts
Summary 3 Calçados Bibi Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
GRENDENE SA - CLOTHING AND FOOTWEAR - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 GRENDENE SA: Key Facts
Summary 5 GRENDENE SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
HERING TEXTIL SA - CLOTHING AND FOOTWEAR - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Hering Textil SA: Key Facts
Summary 7 Hering Textil SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Hering Textil SA: Competitive Position 2006
LOJAS RENNER SA - CLOTHING AND FOOTWEAR - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Lojas Renner SA: Key Facts
Summary 10 Lojas Renner SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Lojas Renner SA: Competitive Position 2006
LOJAS RIACHUELO SA - CLOTHING AND FOOTWEAR - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Lojas Riachuelo SA: Key Facts
Summary 13 Lojas Riachuelo SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Lojas Riachuelo SA: Competitive Position 2006
CLOTHING IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Clothing by Subsector: Volume 2001-2006
Table 13 Sales of Clothing by Subsector: Value 2001-2006
Table 14 Sales of Clothing by Subsector: % Volume Growth 2001-2006
Table 15 Sales of Clothing by Subsector: % Value Growth 2001-2006
Table 16 Sales of Men’s Outerwear by Type 2001-2006
Table 17 Sales of Women’s Outerwear by Type 2001-2006
Table 18 Sales of Childrenswear by Type 2001-2006
Table 19 Clothing Company Shares by Retail Value 2004-2006
Table 20 Clothing Brand Shares by Retail Value 2004-2006
Table 21 Sales of Clothing by Distribution Format: % Analysis 2001-2006
Table 22 Forecast Sales of Clothing by Subsector: Volume 2006-2011
Table 23 Forecast Sales of Clothing by Subsector: Value 2006-2011
Table 24 Forecast Sales of Clothing by Subsector: % Volume Growth 2006-2011
Table 25 Forecast Sales of Clothing by Subsector: % Value Growth 2006-2011
FOOTWEAR IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Sales of Footwear by Subsector: Volume 2001-2006
Table 27 Sales of Footwear by Subsector: Value 2001-2006
Table 28 Sales of Footwear by Subsector: % Volume Growth 2001-2006
Table 29 Sales of Footwear by Subsector: % Value Growth 2001-2006
Table 30 Sales of Footwear by Type 2001-2006
Table 31 Footwear Company Shares by Retail Value 2004-2006
Table 32 Footwear Brand Shares by Retail Value 2004-2006
Table 33 Sales of Footwear by Distribution Format: % Analysis 2001-2006
Table 34 Forecast Sales of Footwear by Subsector: Volume 2006-2011
Table 35 Forecast Sales of Footwear by Subsector: Value 2006-2011
Table 36 Forecast Sales of Footwear by Subsector: % Volume Growth 2006-2011
Table 37 Forecast Sales of Footwear by Subsector: % Value Growth 2006-2011