Clothing And Footwear in Brazil
Euromonitor International's Clothing And Footwear in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 59 | Publication date: Sep 2009
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Executive summary
Sales growth of clothing and footwear rise in the review period
Sales of clothing and footwear saw accelerated growth in the review period, following the moderate growth of 2006. The year of 2007 proved to be particularly beneficial for clothing and footwear manufacturers as sales growth reached its highest levels. Worsening economic conditions in 2008 caused sales growth to slow down in 2008, but continued proving to be a positive scenario for manufacturers and retailers. Unit prices remained stable for the majority of sectors throughout the period.
Rising income levels drive consumption among the middle class
The favourable development of the Brazilian economy over the review period resulted in rising employment and income levels, particularly among the lower income levels. This drove growth in consumption of clothing and footwear, with the middle class accounting for a significant portion of this growth. Brazil has a young population whose growing interest in fashion has caused them to increasingly purchase clothing and footwear products. Rising consumer credit, particularly through store cards, also had an important role in stimulating sales.
Childrenwear seeing faster growth as children influence purchasing decisions
Clothing and footwear for children continued were two of the fastest growth sectors over the review period, driven as economic stability allowed more households to spend more money on their families. According to research by the University of São Paulo, the overall consumer market for children has been growing at twice the rate of the adult market in Brazil. In clothing and footwear industries, the increased availability of products and marketing by manufacturers and retailers has stimulated consumption, with children having a greater influence on purchasing decisions.
Market remains fragmented, but leading retail chains gaining shares
In contrast to many other countries, sales of clothing and footwear in Brazil are very fragmented, with leading retail chains only representing a limited portion of overall sales. The informal market still represents an important distribution channel as they do not pay tax and are able to sell items at significantly reduced prices. However, over the review period leading retail chains have managed to gain shares from the informal market, by investing in fast-fashion, providing more credit through store cards, and expanding their outlets into middle and lower class areas.
Economic turbulence expected to slow down sales growth
The international credit crisis is expected to slowdown sales growth of clothing and footwear over the forecast period, by negatively impacting household expenditures and even causing manufacturers to shut down factories in 2009. Sales are expected to remain stable for the first half of 2009, but see a worsening in the second half of the year. A recovery is expected further down the forecast period, but sales growth is expected to remain lower than during the review period.
Table of contents
CLOTHING AND FOOTWEAR IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Sales growth of clothing and footwear rise in the review period
Rising income levels drive consumption among the middle class
Childrenwear seeing faster growth as children influence purchasing decisions
Market remains fragmented, but leading retail chains gaining shares
Economic turbulence expected to slow down sales growth
KEY TRENDS AND DEVELOPMENTS
Chinese imports increasingly targeting the Brazilian market
Retailers using fidelity cards to raise margins and gain market shares
Rising middle class creating new opportunities for manufacturers and retailers
Brazilian fashion industry sees consolidations in 2008
Brazilian retailers take advantage of European fast-fashion concept
Childrenswear gaining importance
MARKET DATA
Table 1 Sales of Clothing and Footwear by Sector: Volume 2003-2008
Table 2 Sales of Clothing and Footwear by Sector: Value 2003-2008
Table 3 Sales of Clothing and Footwear by Sector: % Volume Growth 2003-2008
Table 4 Sales of Clothing and Footwear by Sector: % Value Growth 2003-2008
Table 5 Clothing and Footwear Company Shares 2004-2008
Table 6 Clothing and Footwear Brand Shares 2005-2008
Table 7 Sales of Clothing and Footwear by Distribution Format: % Analysis 2003-2008
Table 8 Forecast Sales of Clothing and Footwear by Sector: Volume 2008-2013
Table 9 Forecast Sales of Clothing and Footwear by Sector: Value 2008-2013
Table 10 Forecast Sales of Clothing and Footwear by Sector: % Volume Growth 2008-2013
Table 11 Forecast Sales of Clothing and Footwear by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BRAZIL
CIA HERING - CLOTHING AND FOOTWEAR - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cia. Hering: Key Facts
Summary 3 Cia. Hering: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Cia. Hering: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 5 Cia. Hering: Competitive Position 2008
GRENDENE SA - CLOTHING AND FOOTWEAR - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 6 GRENDENE SA: Key Facts
Summary 7 GRENDENE SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Grendene SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 9 Grendene SA: Competitive Position 2008
LOJAS RENNER SA - CLOTHING AND FOOTWEAR - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Lojas Renner SA: Key Facts
Summary 11 Lojas Renner SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Lojas Renner SA: Competitive Position 2008
LOJAS RIACHUELO SA - CLOTHING AND FOOTWEAR - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Lojas Riachuelo SA: Key Facts
Summary 14 Lojas Riachuelo SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Lojas Riachuelo SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 16 Lojas Riachuelo SA: Competitive Position 2008
VULCABRáS SA - CLOTHING AND FOOTWEAR - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Vulcabras SA: Key Facts
Summary 18 Vulcabras SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Vulcabras SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 20 Vulcabras SA: Competitive Position 2008
CLOTHING IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 21 New Product Launches 2007- 2009
SECTOR DATA
Table 12 Sales of Clothing by Subsector: Volume 2003-2008
Table 13 Sales of Clothing by Subsector: Value 2003-2008
Table 14 Sales of Clothing by Subsector: % Volume Growth 2003-2008
Table 15 Sales of Clothing by Subsector: % Value Growth 2003-2008
Table 16 Sales of Men’s Outerwear by Type 2003-2008
Table 17 Sales of Women’s Outerwear by Type 2003-2008
Table 18 Sales of Childrenswear by Type 2003-2008
Table 19 Clothing Company Shares 2004-2008
Table 20 Clothing Brand Shares 2005-2008
Table 21 Sales of Clothing by Distribution Format: % Analysis 2003-2008
Table 22 Forecast Sales of Clothing by Subsector: Volume 2008-2013
Table 23 Forecast Sales of Clothing by Subsector: Value 2008-2013
Table 24 Forecast Sales of Clothing by Subsector: % Volume Growth 2008-2013
Table 25 Forecast Sales of Clothing by Subsector: % Value Growth 2008-2013
FOOTWEAR IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 22 New Product Launches 2007
SECTOR DATA
Table 26 Sales of Footwear by Subsector: Volume 2003-2008
Table 27 Sales of Footwear by Subsector: Value 2003-2008
Table 28 Sales of Footwear by Subsector: % Volume Growth 2003-2008
Table 29 Sales of Footwear by Subsector: % Value Growth 2003-2008
Table 30 Sales of Footwear by Type 2003-2008
Table 31 Footwear Company Shares 2004-2008
Table 32 Footwear Brand Shares 2005-2008
Table 33 Sales of Footwear by Distribution Format: % Analysis 2003-2008
Table 34 Forecast Sales of Footwear by Subsector: Volume 2008-2013
Table 35 Forecast Sales of Footwear by Subsector: Value 2008-2013
Table 36 Forecast Sales of Footwear by Subsector: % Volume Growth 2008-2013
Table 37 Forecast Sales of Footwear by Subsector: % Value Growth 2008-2013