Clothing And Footwear in Canada
Euromonitor International's Clothing And Footwear in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 55 | Publication date: Oct 2009
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Executive summary
Clothing and Footwear impacted by the recession
The key trend impacting clothing and footwear sales in the Canada in 2008 was the entering of the country into a recession. Many consumers stopped shopping or were looking for deep discount. During 2008, the housing market colapsed, unemployment started to rise significantly and consumer confidence felt dramatically. The downturn of the clothing and footwear industry was being exacerbated by unexciting fashions in stores. The lack of pressure to conform to one particular style meant that women did not feel they had to update their wardrobes.
Canadian are looking to dress up
The "dressing up" trend fueled sales growth in women's dresses and skirts and men's suits. Dresses are becoming a "new uniform" for women whereas men are switching from a casual look to more polished look. The younger women are wearing dresses to reveal as much as they can and the older market are wearing dresses that either reveal or hide the shape of their bodies.
Despite their relatively high prices, suits are again becoming something of a necessity rather than just discretionary. With unemployment rates climbing, consumers are worried about their job prospects. As a result, men are switching a casual Friday for smarter apparel. Men, particularly younger ones who want to look employable or ensure they keep a job, are wearing suits and ties.
Special size apparel market segment rapidly growing but has room for improvement
Special size clothing has come a long way within the clothing industry and fashion market. In the past, the choices regarding clothing made for a plus size individual was limited, often lacking a respect to the ever-changing fashion trends within society. Sales of plus, petite plus, and tall sizes far outpace the overall apparel market, especially the ladies plus-size market which grew 20 per cent between 2004 and 2008 and now represents one out of every five purchases of ladies apparel in the total ladies apparel market.
Online retailing going strong
Increased internet access and the use of it by Canadians, including the shift away from other non-store retailing channels such as catalogues towards internet retailing, all contributed to the rise in online sales in the country. The growth of internet retailing sales in 2008, however, was slower compared to previous years. This was primarily due to two factors: a slowdown of Canada’s previously booming retail sales growth as it returned to more typical levels and the added effects of the slowing overall economy, which caused many Canadians to restrict spending.
Brighter futures ahead
Sales of clothings are expected to be strong over the forecast period. Manufacturers and retailers are expected to reduce their levels of discounts and increase their prices to a pre-recession level. They are also expected to focus their efforts on meeting the needs of women aged over 35, who have large disposable incomes but are increasingly unhappy with the fashions available to them, and target men which are looking to be more fashionable.
Table of contents
CLOTHING AND FOOTWEAR IN CANADA : MARKET INSIGHT
EXECUTIVE SUMMARY
Clothing and Footwear impacted by the recession
Canadian are looking to dress up
Special size apparel market segment rapidly growing but has room for improvement
Online retailing going strong
Brighter futures ahead
KEY TRENDS AND DEVELOPMENTS
The global financial crisis: Canada suffers economic fall-out
Special size apparel market segment rapidly growing but has room for improvement
Fashion needs of Gen-X women
Online retailing going strong
Chic Sportswear
MARKET DATA
Table 1 Sales of Clothing and Footwear by Sector: Volume 2003-2008
Table 2 Sales of Clothing and Footwear by Sector: Value 2003-2008
Table 3 Sales of Clothing and Footwear by Sector: % Volume Growth 2003-2008
Table 4 Sales of Clothing and Footwear by Sector: % Value Growth 2003-2008
Table 5 Clothing and Footwear Company Shares 2004-2008
Table 6 Clothing and Footwear Brand Shares 2005-2008
Table 7 Sales of Clothing and Footwear by Distribution Format: % Analysis 2003-2008
Table 8 Forecast Sales of Clothing and Footwear by Sector: Volume 2008-2013
Table 9 Forecast Sales of Clothing and Footwear by Sector: Value 2008-2013
Table 10 Forecast Sales of Clothing and Footwear by Sector: % Volume Growth 2008-2013
Table 11 Forecast Sales of Clothing and Footwear by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CANADA
ALDO GROUP - CLOTHING AND FOOTWEAR - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Aldo Group: Key Facts
Summary 3 Aldo Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Aldo Group: Competitive Position 2008
CANADIAN TIRE CORP - CLOTHING AND FOOTWEAR - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Canadian Tire Corp: Key Facts
Summary 6 Canadian Tire Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Canadian Tire Corp: Competitive Position 2008
GILDAN ACTIVEWEAR INC - CLOTHING AND FOOTWEAR - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Gildan Activewear Inc: Key Facts
Summary 9 Gildan Activewear Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Gildan Activewear: Competitive Position 2008
LA SENZA CORP - CLOTHING AND FOOTWEAR - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 La Senza Corp: Key Facts
Summary 12 La Senza Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 La Senza Corp: Competitive Position 2008
REITMANS (CANADA) LTD - CLOTHING AND FOOTWEAR - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Reitmans (Canada) Ltd: Key Facts
Summary 15 Reitmans (Canada) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Reitmans (Canada) Ltd: Competitive Position 2006
CLOTHING IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 17 New Product Launches 2007- 2008
SECTOR DATA
Table 12 Sales of Clothing by Subsector: Volume 2003-2008
Table 13 Sales of Clothing by Subsector: Value 2003-2008
Table 14 Sales of Clothing by Subsector: % Volume Growth 2003-2008
Table 15 Sales of Clothing by Subsector: % Value Growth 2003-2008
Table 16 Sales of Men’s Outerwear by Type 2003-2008
Table 17 Sales of Women’s Outerwear by Type 2003-2008
Table 18 Sales of Childrenswear by Type 2003-2008
Table 19 Clothing Company Shares 2004-2008
Table 20 Clothing Brand Shares 2005-2008
Table 21 Sales of Clothing by Distribution Format: % Analysis 2003-2008
Table 22 Forecast Sales of Clothing by Subsector: Volume 2008-2013
Table 23 Forecast Sales of Clothing by Subsector: Value 2008-2013
Table 24 Forecast Sales of Clothing by Subsector: % Volume Growth 2008-2013
Table 25 Forecast Sales of Clothing by Subsector: % Value Growth 2008-2013
FOOTWEAR IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 18 New Product Launches 2007- 2008
SECTOR DATA
Table 26 Sales of Footwear by Subsector: Volume 2003-2008
Table 27 Sales of Footwear by Subsector: Value 2003-2008
Table 28 Sales of Footwear by Subsector: % Volume Growth 2003-2008
Table 29 Sales of Footwear by Subsector: % Value Growth 2003-2008
Table 30 Sales of Footwear by Type 2003-2008
Table 31 Footwear Company Shares 2004-2008
Table 32 Footwear Brand Shares 2005-2008
Table 33 Sales of Footwear by Distribution Format: % Analysis 2003-2008
Table 34 Forecast Sales of Footwear by Subsector: Volume 2008-2013
Table 35 Forecast Sales of Footwear by Subsector: Value 2008-2013
Table 36 Forecast Sales of Footwear by Subsector: % Volume Growth 2008-2013
Table 37 Forecast Sales of Footwear by Subsector: % Value Growth 2008-2013