Clothing And Footwear in Chile
Euromonitor International's Clothing And Footwear in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 43 | Publication date: Aug 2008
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Clothing; Footwear
Executive summary
Chileans Spend An Average of CH$212,000 on Clothing and Footwear in 2006
Since the introduction of democracy in 1989, the Chilean economy and its burgeoning retail market have been among the most dynamic in the world. The clothing and footwear sector is one of the most important elements of the retail market, generating revenue in 2006 of CH$1.992 billion, growing to CH$2.023 billion in 2007. On average, Chileans spent CH$212,000 on clothing and footwear in 2006. Urbane and youthful, Chilean consumers seek style and quality and they are driving the growth of the sector.
Private Labels Continue to Be Attractive
Retailers continue to successfully launch private label products, including products in the clothing and footwear sector. Retailers have invested significantly in product research and development in order to offer their customers satisfactory products at an affordable price. Private labels make good business sense to retailers, as they provide higher margins that branded products. On the other hand, there is an element of risk. If a store launches a private label that does not prove successful, the store must assume all of the losses.
Department Stores and Supermarket Chains Focus on Regional Expansion
In 2006, Chile's primary retailers and supermarket chains made efforts to expand into foreign markets. Falabella, already present in the Colombia with its Sodimac fascia, continued its expansion into that market. It is now looking for ways to enter the Argentine market. Ripley has also set its sights on the Colombian market. Mid-sized department stores La Polar and Hites are possibly looking to enter the Peruvian retail market. Cencosud, currently with stores in Argentina, will probably seek to continue expanding there, although it is believed they may also be looking at other markets.
Foreign Brands Invade Chile
Chilean consumers are showing a great interest in foreign brands and they continue to capture increased market share. In the clothing and footwear market, consumers are seeing more and more foreign brand stores opening in growing number of new shopping centers, either in alliance with domestic operators or as stand-alone store operating by the brand owner. Clothing and footwear retailers, including luxury brand owners, are targeting the style-conscious Chilean consumers.
Credit Purchases Are Increasing
Since the 1980s, the acceptance and growth of consumer credit has been one of the key drivers of Chile's retail markets, particularly the clothing and footwear sector. In an unusual business twist, Chile's retail giants not only provide their customers with store credit cards but they also offer them more comprehensive financial services. These include banking services, made available in particular to lower-income consumers who in past years often found themselves outside the target market of Chile's traditional banks.
The wide availability of consumer credit allows consumers to quickly and easily replenish their wardrobes with credit card purchases of the latest fashion items. Critically, many consumers feel comfortable shopping in the retail stores most closely associated with the company that provides them with their financial services. Uniquely, Chile's retail giants must operate both of their businesses at the highest levels in order to continue to grow sales.
Table of contents
CLOTHING AND FOOTWEAR IN CHILE : MARKET INSIGHT
EXECUTIVE SUMMARY
Chileans Spend An Average of CH$212,000 on Clothing and Footwear in 2006
Private Labels Continue to Be Attractive
Department Stores and Supermarket Chains Focus on Regional Expansion
Foreign Brands Invade Chile
Credit Purchases Are Increasing
KEY TRENDS AND DEVELOPMENTS
Retail Market in Chile
Retailers Continue to Consolidate Market
The Impact of Trade Agreements
Extending Retail Brands
MARKET DATA
Table 1 Sales of Clothing and Footwear by Sector: Volume 2001-2006
Table 2 Sales of Clothing and Footwear by Sector: Value 2001-2006
Table 3 Sales of Clothing and Footwear by Sector: % Volume Growth 2001-2006
Table 4 Sales of Clothing and Footwear by Sector: % Value Growth 2001-2006
Table 5 Clothing and Footwear Company Shares 2004-2006
Table 6 Clothing and Footwear Brand Shares 2004-2006
Table 7 Sales of Clothing and Footwear by Distribution Format: % Analysis 2001-2006
Table 8 Forecast Sales of Clothing and Footwear by Sector: Volume 2006-2011
Table 9 Forecast Sales of Clothing and Footwear by Sector: Value 2006-2011
Table 10 Forecast Sales of Clothing and Footwear by Sector: % Volume Growth 2006-2011
Table 11 Forecast Sales of Clothing and Footwear by Sector: % Value Growth 2006-2011
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHILE
BATA CHILE SA - CLOTHING AND FOOTWEAR - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bata Chile SA Key Facts
Summary 3 Bata Chile SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
FORUS SA - CLOTHING AND FOOTWEAR - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Forus SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
TEJIDOS CAFFARENA SA - CLOTHING AND FOOTWEAR - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Caffarena SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
ZARA CHILE SA - CLOTHING AND FOOTWEAR - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Zara Chile SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
CLOTHING IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Clothing by Subsector: Volume 2001-2006
Table 13 Sales of Clothing by Subsector: Value 2001-2006
Table 14 Sales of Clothing by Subsector: % Volume Growth 2001-2006
Table 15 Sales of Clothing by Subsector: % Value Growth 2001-2006
Table 16 Sales of Men's Outerwear by Type 2001-2006
Table 17 Sales of Women's Outerwear by Type 2001-2006
Table 18 Sales of Childrenswear by Type 2001-2006
Table 19 Clothing Company Shares by Retail Value 2004-2006
Table 20 Clothing Brand Shares by Retail Value 2004-2006
Table 21 Sales of Clothing by Distribution Format: % Analysis 2001-2006
Table 22 Forecast Sales of Clothing by Subsector: Volume 2006-2011
Table 23 Forecast Sales of Clothing by Subsector: Value 2006-2011
Table 24 Forecast Sales of Clothing by Subsector: % Volume Growth 2006-2011
Table 25 Forecast Sales of Clothing by Subsector: % Value Growth 2006-2011
FOOTWEAR IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Sales of Footwear by Subsector: Volume 2001-2006
Table 27 Sales of Footwear by Subsector: Value 2001-2006
Table 28 Sales of Footwear by Subsector: % Volume Growth 2001-2006
Table 29 Sales of Footwear by Subsector: % Value Growth 2001-2006
Table 30 Sales of Footwear by Type 2001-2006
Table 31 Footwear Company Shares by Retail Value 2004-2006
Table 32 Footwear Brand Shares by Retail Value 2004-2006
Table 33 Sales of Footwear by Distribution Format: % Analysis 2001-2006
Table 34 Forecast Sales of Footwear by Subsector: Volume 2006-2011
Table 35 Forecast Sales of Footwear by Subsector: Value 2006-2011
Table 36 Forecast Sales of Footwear by Subsector: % Volume Growth 2006-2011
Table 37 Forecast Sales of Footwear by Subsector: % Value Growth 2006-2011