Clothing And Footwear in China
Euromonitor International's Clothing And Footwear in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 61 | Publication date: Sep 2009
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Executive summary
Fast increase despite economy down
Domestic sales for clothing and footwear products were not affected by the economy downturn. The industry had gained a competitive edge on account of its favourable domestic economic environment including government support (stimulus package), tariffs and tax incentives, cheap labour and raw material costs. Nevertheless the global wide economic downturn had affected exporting sales, whilst some factories had closed down. The competition among market players is getting fierce, but in 2008 growth in the clothing and footwear market was faster than previous year growth due to the strengthening purchasing power.
New labour legislation caused extra costs
In 2008, Chinese labour costs had risen by 20% to 25%. Stringent labour laws introduced in January 2008 stipulated a minimum wage and fixed overtime, severance pay, health and accident care and a pension plan for workers, which imposed extra burdens on manufactures. To the labour intensive clothing and footwear industry, the new legislation was a big challenge faced by almost all market players in China.
Fastest growth for trousers
Men’s shorts and trousers had been the fastest growth subsector of all, and the retail of mid-range and high-end trousers had recorded a dramatic price rise in 2008 that has pushed up terms of value. There was professional players such as Joeone that only targeted men’s trousers. All the signs indicate that a new round of restructuring is surrounding the trousers market. Consumers will prefer more fashionable and branded trousers. The market has entered a new cycle of branding while the market is upgrading comprehensively.
More premium brands emerge in the market
Consumer purchasing preferences shifted to premium brands as the market entered a mature stage of development for some products like suits, men and women’s outwear and footwear. The premium market is led by global players, whilst several domestic players have built strong international brands with strong presence in the global market. Spending power in the country is growing rapidly along with increasing disposable incomes. Mass market brands meanwhile are being targeted at the quality- and price-conscious middle classes. For some urban consumers the brands and style have become more important factors than the price as they become slightly less price-sensitive.
Market will continue boom with stable demands
The Chinese clothing and footwear market is expected to show good performance in 2009. The emergence of China as one of the largest consumer markets will continue to spur consumption in the coming years. Compared with the previous year’s market performance, the 2009-2013 market will grow at slower speed in the face of the current economy situation, despite the rise in purchasing power and preference for branded products, mass segment products will continue to dominate purchases. Changing trends and rising consumption will give rise to a new era of clothing and footwear industry in China.
Table of contents
CLOTHING AND FOOTWEAR IN CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Fast increase despite economy down
New labour legislation caused extra costs
Fastest growth for trousers
More premium brands emerge in the market
Market will continue boom with stable demands
KEY TRENDS AND DEVELOPMENTS
Recession forces export-oriented firms revert to domestic market
Urbanisation gives a chance for market growth
Branded products always being favourite
Increasing online sales
Childrenswear the shining star
MARKET DATA
Table 1 Sales of Clothing and Footwear by Sector: Volume 2003-2008
Table 2 Sales of Clothing and Footwear by Sector: Value 2003-2008
Table 3 Sales of Clothing and Footwear by Sector: % Volume Growth 2003-2008
Table 4 Sales of Clothing and Footwear by Sector: % Value Growth 2003-2008
Table 5 Clothing and Footwear Company Shares 2004-2008
Table 6 Clothing and Footwear Brand Shares 2005-2008
Table 7 Sales of Clothing and Footwear by Distribution Format: % Analysis 2003-2008
Table 8 Forecast Sales of Clothing and Footwear by Sector: Volume 2008-2013
Table 9 Forecast Sales of Clothing and Footwear by Sector: Value 2008-2013
Table 10 Forecast Sales of Clothing and Footwear by Sector: % Volume Growth 2008-2013
Table 11 Forecast Sales of Clothing and Footwear by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHINA
AOKANG GROUP CO LTD - CLOTHING AND FOOTWEAR - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Aokang Group Co Ltd: Key Facts
Summary 3 Aokang Group Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Aokang Group Co Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 5 Aokang Group Co Ltd: Competitive Position 2008
BEIJING AIMER LINGERIE CO LTD - CLOTHING AND FOOTWEAR - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Beijing Aimer Lingerie Co Ltd: Key Facts
Summary 7 Beijing Aimer Lingerie Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Beijing Aimer Lingerie Co Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 9 Beijing Aimer Lingerie Co Ltd: Competitive Position 2008
DONGGUAN PEPCO CLOTHES INDUSTRIAL CO LTD - CLOTHING AND FOOTWEAR - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Dongguan Pepco Clothes Industrial Co Ltd: Key Facts
Summary 11 Dongguan Pepco Clothes Industrial Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Dongguan Pepco Clothes Industrial Co Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 13 Dongguan Pepco Clothes Industrial Co Ltd: Competitive Position 2008
METERSBONWE GROUP - CLOTHING AND FOOTWEAR - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Metersbonwe Group : Key Facts
Summary 15 Metersbonwe Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Metersbonwe Group: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 17 Metersbonwe Group: Competitive Position 2008
YOUNGOR GROUP CO LTD - CLOTHING AND FOOTWEAR - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Youngor Group Co Ltd: Key Facts
Summary 19 Youngor Group Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Youngor Group Co Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 21 Youngor Group Co Ltd: Competitive Position 2008
CLOTHING IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 22 New Product Launches 2007- 2008
SECTOR DATA
Table 12 Sales of Clothing by Subsector: Volume 2003-2008
Table 13 Sales of Clothing by Subsector: Volume 2003-2008
Table 14 Sales of Clothing by Subsector: Value 2003-2008
Table 15 Sales of Clothing by Subsector: % Volume Growth 2003-2008
Table 16 Sales of Clothing by Subsector: % Value Growth 2003-2008
Table 17 Sales of Men’s Outerwear by Type 2003-2008
Table 18 Sales of Women’s Outerwear by Type 2003-2008
Table 19 Sales of Childrenswear by Type 2003-2008
Table 20 Clothing Company Shares 2004-2008
Table 21 Clothing Brand Shares 2005-2008
Table 22 Sales of Clothing by Distribution Format: % Analysis 2003-2008
Table 23 Forecast Sales of Clothing by Subsector: Volume 2008-2013
Table 24 Forecast Sales of Clothing by Subsector: Value 2008-2013
Table 25 Forecast Sales of Clothing by Subsector: % Volume Growth 2008-2013
Table 26 Forecast Sales of Clothing by Subsector: % Value Growth 2008-2013
FOOTWEAR IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 23 New Product Launches 2007- 2008
SECTOR DATA
Table 27 Sales of Footwear by Subsector: Volume 2003-2008
Table 28 Sales of Footwear by Subsector: Value 2003-2008
Table 29 Sales of Footwear by Subsector: % Volume Growth 2003-2008
Table 30 Sales of Footwear by Subsector: % Value Growth 2003-2008
Table 31 Sales of Footwear by Type 2003-2008
Table 32 Footwear Company Shares 2004-2008
Table 33 Footwear Brand Shares 2005-2008
Table 34 Sales of Footwear by Distribution Format: % Analysis 2003-2008
Table 35 Forecast Sales of Footwear by Subsector: Volume 2008-2013
Table 36 Forecast Sales of Footwear by Subsector: Value 2008-2013
Table 37 Forecast Sales of Footwear by Subsector: % Volume Growth 2008-2013
Table 38 Forecast Sales of Footwear by Subsector: % Value Growth 2008-2013