Clothing And Footwear in Germany
Euromonitor International's Clothing And Footwear in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 55 | Publication date: Sep 2009
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Executive summary
Fashion Recovery
Compared to 2007, the overall market of clothing and footwear performed with increases in terms of both value and volume. Moreover, the entire market was able to recover from the negative growth experienced in 2003/2004. Increased consumer interest in fashion as well as constant demand for more modern designs when it comes to formal outfits contributed to good performance of the entire market of clothing and footwear in Germany in 2008. Positive growth is also attributed to new product developments and increased producer efforts to satisfy all consumer needs.
The Impacts of Modern Lifestyles
The performance of clothing and footwear in Germany was influenced by several factors. The increasing number of career-oriented people in Germany increased demand for formal office outfits and clothing. The same situation occurred in the category of footwear. In contrast, declining birth rates also impacted the market. However, the most important factor that influenced the market of clothing and footwear was the current financial crisis, which triggered an emerging trend towards more frugal purchases when it comes to clothes and shoes. Consumers are becoming more price sensitive and are mindful of a good price-quality ratio, therefore demand for premium priced wear suffered as consumers hold off big ticket spending until confidence in the economy returns.
High-Heels and Accessories Become a Must Have
The fastest growing product categories within clothing and footwear in Germany were women's footwear and clothing accessories. Women's footwear showed very good performance in 2008 mainly due to widespread consumer crazes about various new shoe models that were introduced for the upcoming season. The female demand for shoes is a long-lasting trend that was observed in 2008 as well. The demand for clothing accessories increased as well. Many consumers rely on fashion accessories to embellish an outfit to distinguish them from others. As a result, the category of accessories benefited and performed very well.
Consumer Demand for Lower Prices
The market of clothing and footwear in 2008 was rather fragmented. With private label leading far ahead of other competitors, branded producers were competing for rather small portions of shares. Large numbers of players in the market in addition to increased consumer demand for new products attributed to this situation. The market for clothing in particular is becoming more mature and saturated, with abundance of producers and retailers offering fashionable clothes. The situation in footwear was slightly different with leading shoe specialists holding the larger part of the market shares, followed by private label and other competitors that held significantly smaller portions of shares.
Fashion Suffers from Credit Crunch
With the expected impact of the global economic crisis, the market of clothing and footwear in Germany is likely to see much weaker performance compared to the review period. Both clothing and footwear in Germany are expected to decline over the forecast period. With the oncoming recession, consumers are expected to buy more products only out of necessity as opposed to the review period when consumers were buying clothes and footwear almost on impulse. More consumers are also expected to turn to cheaper brands and away from designer clothes in order to save money and expenditure.
Table of contents
CLOTHING AND FOOTWEAR IN GERMANY : MARKET INSIGHT
EXECUTIVE SUMMARY
Fashion Recovery
The Impacts of Modern Lifestyles
High-Heels and Accessories Become a Must Have
Consumer Demand for Lower Prices
Fashion Suffers from Credit Crunch
KEY TRENDS AND DEVELOPMENTS
Fading Influence of Branded Products
Buyer Confidence Versus Recession
Leading Distribution Channels – Internet Retailing and Specialist Retailers
Growing Popularity of Discounters
Demographic trends: Declining Birth Rates & Increasing Singles
MARKET DATA
Table 1 Sales of Clothing and Footwear by Sector: Volume 2003-2008
Table 2 Sales of Clothing and Footwear by Sector: Value 2003-2008
Table 3 Sales of Clothing and Footwear by Sector: % Volume Growth 2003-2008
Table 4 Sales of Clothing and Footwear by Sector: % Value Growth 2003-2008
Table 5 Clothing and Footwear Company Shares 2004-2008
Table 6 Clothing and Footwear Brand Shares 2005-2008
Table 7 Sales of Clothing and Footwear by Distribution Format: % Analysis 2003-2008
Table 8 Forecast Sales of Clothing and Footwear by Sector: Volume 2008-2013
Table 9 Forecast Sales of Clothing and Footwear by Sector: Value 2008-2013
Table 10 Forecast Sales of Clothing and Footwear by Sector: % Volume Growth 2008-2013
Table 11 Forecast Sales of Clothing and Footwear by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - GERMANY
ESCADA AG - CLOTHING AND FOOTWEAR - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Escada AG: Key Facts
Summary 3 Escada AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Gerry Weber International GmbH: Key Facts
Summary 5 Gerry Weber International GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Gerry Weber International GmbH: Competitive Position 2008
GERRY WEBER INTERNATIONAL AG - CLOTHING AND FOOTWEAR - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Gerry Weber International AG: Key Facts
Summary 8 Gerry Weber International AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Gerry Weber International AG: Competitive Position 2008
HEINRICH DEICHMANN-SCHUHE GMBH & CO KG - CLOTHING AND FOOTWEAR - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Heinrich Deichmann-Schuhe GmbH & Co KG: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Heinrich Deichmann-Schuhe GmbH & Co KG: Competitive Position 2008
HUGO BOSS AG - CLOTHING AND FOOTWEAR - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Hugo Boss AG: Key Facts
Summary 13 Hugo Boss AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Hugo Boss AG: Competitive Position 2008
KIK TEXTILIEN & NON-FOOD GMBH - CLOTHING AND FOOTWEAR - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 15 KiK Textilien & Non-Food GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 KiK Textilien & Non-Food GmbH: Competitive Position 2008
CLOTHING IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 17 New Product Launches 2008- 2009
SECTOR DATA
Table 12 Sales of Clothing by Subsector: Volume 2003-2008
Table 13 Sales of Clothing by Subsector: Value 2003-2008
Table 14 Sales of Clothing by Subsector: % Volume Growth 2003-2008
Table 15 Sales of Clothing by Subsector: % Value Growth 2003-2008
Table 16 Sales of Men’s Outerwear by Type 2003-2008
Table 17 Sales of Women’s Outerwear by Type 2003-2008
Table 18 Sales of Childrenswear by Type 2003-2008
Table 19 Clothing Company Shares 2004-2008
Table 20 Clothing Brand Shares 2005-2008
Table 21 Sales of Clothing by Distribution Format: % Analysis 2003-2008
Table 22 Forecast Sales of Clothing by Subsector: Volume 2008-2013
Table 23 Forecast Sales of Clothing by Subsector: Value 2008-2013
Table 24 Forecast Sales of Clothing by Subsector: % Volume Growth 2008-2013
Table 25 Forecast Sales of Clothing by Subsector: % Value Growth 2008-2013
FOOTWEAR IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 18 New Product Launches 2008- 2009
SECTOR DATA
Table 26 Sales of Footwear by Subsector: Volume 2003-2008
Table 27 Sales of Footwear by Subsector: Value 2003-2008
Table 28 Sales of Footwear by Subsector: % Volume Growth 2003-2008
Table 29 Sales of Footwear by Subsector: % Value Growth 2003-2008
Table 30 Sales of Footwear by Type 2003-2008
Table 31 Footwear Company Shares 2004-2008
Table 32 Footwear Brand Shares 2005-2008
Table 33 Sales of Footwear by Distribution Format: % Analysis 2003-2008
Table 34 Forecast Sales of Footwear by Subsector: Volume 2008-2013
Table 35 Forecast Sales of Footwear by Subsector: Value 2008-2013
Table 36 Forecast Sales of Footwear by Subsector: % Volume Growth 2008-2013
Table 37 Forecast Sales of Footwear by Subsector: % Value Growth 2008-2013