Clothing And Footwear in Greece
Euromonitor International's Clothing And Footwear in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 69 | Publication date: Oct 2009
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Executive summary
Financial crisis to influence the market
It has already become apparent that the recent financial crisis has impacted the clothing and footwear market. The affects began mid 2008 when the market experienced a significant decline. This can be explained as the market which consumers immediately begin to cut back from spending from due to its high visibility and not regarded as a necessity.
Market increasingly internationalised
International players continue to enter the Greek market and to internationalise the market. It has become apparent that the consumer has become familiar with international brands names and chains. H&M is one of the most recent to enter the market, with Top Shop hot on its heels. The same trend can be found in the children’s clothing market with companies such as OPAIDI and DRAM ready to enter the market. At the same time, the chains that are already established in the Greek market are trying to extend their retail network such as H&M, Zara and Sprider. It is representative that although the small players of the market have experienced big losses because of the economic crisis the bigger players have better weathered the storm.
Children’s clothing market attracts new players
If there is one subsector that remains promising it this children’s clothing. Recently, many international chains have expressed interest in entering the Greek market as there is still plenty of room in the market for growth. However, due to declining birth rates and price competition the size of the market is not expected to rise. However, the new players will reshape the market and new opportunities will be created. Moreover, the subsector is expected to remain relatively stable as parents aspire to “buy the best” for their children.
Maturity of the market
The Greek clothing and footwear market is a mature market. Most of the international players have already entered the market present in the big shopping malls and grabbed share from the traditional trading areas of the market. It seems that that some changes are likely to happen, but the market overall seems to have reached its limits and in a period of economic turndown this becomes more visible.
Future prospects
The forecast of the market is not optimistic and in comparison with the review period shows the effects of the financial crisis worldwide and more specifically in Greece. As a result, the forecast of the sector shows uncertainty and instability. Moreover, as the market for apparel tends to be one of the first to suffer as consumers cut their household expenditure its future prospect is to experience a drop in sales and profit.
Table of contents
CLOTHING AND FOOTWEAR IN GREECE : MARKET INSIGHT
EXECUTIVE SUMMARY
Financial crisis to influence the market
Market increasingly internationalised
Children’s clothing market attracts new players
Maturity of the market
Future prospects
KEY TRENDS AND DEVELOPMENTS
Skepticism across the market
Multinationalisation of the market
Malls increase their share
Brand awareness
Shift towards casual wear
MARKET DATA
Table 1 Sales of Clothing and Footwear by Sector: Volume 2003-2008
Table 2 Sales of Clothing and Footwear by Sector: Value 2003-2008
Table 3 Sales of Clothing and Footwear by Sector: % Volume Growth 2003-2008
Table 4 Sales of Clothing and Footwear by Sector: % Value Growth 2003-2008
Table 5 Clothing and Footwear Company Shares 2004-2008
Table 6 Clothing and Footwear Brand Shares 2005-2008
Table 7 Sales of Clothing and Footwear by Distribution Format: % Analysis 2003-2008
Table 8 Forecast Sales of Clothing and Footwear by Sector: Volume 2008-2013
Table 9 Forecast Sales of Clothing and Footwear by Sector: Value 2008-2013
Table 10 Forecast Sales of Clothing and Footwear by Sector: % Volume Growth 2008-2013
Table 11 Forecast Sales of Clothing and Footwear by Sector: % Value Growth 2008-2013
DEFINITIONS
Clothing
Footwear
Summary 1 Research Sources
LOCAL COMPANY PROFILES - GREECE
ERSA'S SA - CLOTHING AND FOOTWEAR - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Ersa’s SA: Key Facts
Summary 3 Ersa’s SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Ersa SA: Competitive Position 2008
GLOU SA - CLOTHING AND FOOTWEAR - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Glou SA: Key Facts
Summary 6 Glou SA: Operational Indicators 2006-2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Glou SA: Competitive Position 2008
NOTOS COM HOLDINGS SA - CLOTHING AND FOOTWEAR - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Notos Com Holdings SA: Key Facts
Summary 9 Notos Com Holdings SA: Operational Indicators 2006-2008
COMPANY BACKGROUND
Table 12 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 13 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 14 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 15 Vitamins Brand Shares by Value 2005-2008
Table 16 Dietary Supplements Brand Shares by Value 2005-2008
Table 17 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
Table 18 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
Table 19 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Notos com holdings SA: Competitive Position 2008
SPRIDER SA - CLOTHING AND FOOTWEAR - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Sprider SA: Key Facts
Summary 12 Sprider SA: Operational Indicators 2006-2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Table 20 Sales of Calming and Sleeping Products: Value 2003-2008
Table 21 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
Table 22 Calming and Sleeping Products Company Shares by Value 2004-2008
Table 23 Calming and Sleeping Products Brand Shares by Value 2005-2008
Table 24 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
Table 25 Forecast Sales of Calming and Sleeping Products: % Value Growth 2008-2013
Summary 13 Sprider SA: Competitive Position 2008
ZARA HELLAS SA - CLOTHING AND FOOTWEAR - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Zara Hellas SA: Key Facts
Summary 15 Zara Hellas SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Zara Hellas SA: Competitive Position 2008
CLOTHING IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 17 New Product Launches 2008 - 2009
SECTOR DATA
Table 26 Sales of Clothing by Subsector: Volume 2003-2008
Table 27 Sales of Clothing by Subsector: Value 2003-2008
Table 28 Sales of Clothing by Subsector: % Volume Growth 2003-2008
Table 29 Sales of Clothing by Subsector: % Value Growth 2003-2008
Table 30 Sales of Men’s Outerwear by Type 2003-2008
Table 31 Sales of Women’s Outerwear by Type 2003-2008
Table 32 Sales of Childrenswear by Type 2003-2008
Table 33 Clothing Company Shares 2004-2008
Table 34 Clothing Brand Shares 2005-2008
Table 35 Sales of Clothing by Distribution Format: % Analysis 2003-2008
Table 36 Forecast Sales of Clothing by Subsector: Volume 2008-2013
Table 37 Forecast Sales of Clothing by Subsector: Value 2008-2013
Table 38 Forecast Sales of Clothing by Subsector: % Volume Growth 2008-2013
Table 39 Forecast Sales of Clothing by Subsector: % Value Growth 2008-2013
FOOTWEAR IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 18 New Product Launches 2008- 2009
SECTOR DATA
Table 40 Sales of Footwear by Subsector: Volume 2003-2008
Table 41 Sales of Footwear by Subsector: Value 2003-2008
Table 42 Sales of Footwear by Subsector: % Volume Growth 2003-2008
Table 43 Sales of Footwear by Subsector: % Value Growth 2003-2008
Table 44 Sales of Footwear by Type 2003-2008
Table 45 Footwear Company Shares 2004-2008
Table 46 Footwear Brand Shares 2005-2008
Table 47 Sales of Footwear by Distribution Format: % Analysis 2003-2008
Table 48 Forecast Sales of Footwear by Subsector: Volume 2008-2013
Table 49 Forecast Sales of Footwear by Subsector: Value 2008-2013
Table 50 Forecast Sales of Footwear by Subsector: % Volume Growth 2008-2013
Table 51 Forecast Sales of Footwear by Subsector: % Value Growth 2008-2013