Clothing And Footwear in Hungary
Euromonitor International's Clothing And Footwear in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 53 | Publication date: Oct 2009
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Executive summary
Slow market growth
Over the last few years the clothing and footwear market has been growing as hypermarkets and global clothing brands offered goods at better pricing levels. However, the popularity of second-hand clothing stores in Hungary has slowed down market growth. The global economic crisis, which just started at the end of 2008 in Hungary also impacted on the consumer demand for clothing and footwear products. Due to the uncertain economic situation consumer demand for high end luxury products has slowed considerably.
Significant extension of International Clothing and Footwear Retailers
At the beginning of the review period only a handful of hypermarkets and clothing and footwear retailers were available in the Hungarian market nowadays however its number has grown significantly. Global retailers such as H&M, C&A, Zara, Deichman, Humanic opened stores in Hungary attracting custom with their value for money approach taking share from traditional, independent clothing and footwear retailers. Far-Eastern suppliers also exist in the market offering very low unit price products.
Two-pole clothing market
The Hungarian clothing market has a bipolar feature. Those people with little or no disposable income tend to purchase Far Eastern low-priced apparel at indoor and outdoor markets. For these consumers the price is more important than the quality. In contrast, a number of global, luxury brands have opened outlets recently in Hungary like Tommy Hilfiger, Roccobarocco, Lacoste, S. Oliver, Karl Lagerfeld, Hugo Boss and Louis Vuitton. These outlets opened mainly in the capital Budapest where the living standards are higher than the rest of Hungary and where many expats and foreigners reside.
International players dominance
The clothing and footwear market has changed significantly. At the beginning of the review period the apparel market was characterised by lots of small, independent specialist stores. However, their numbers have decreased in response to the entry and competition from hypermarkets and global retailers like H&M, C&A, Zara, Benetton, Humanic or Deichman with their larger product assortments and affordable unit prices. Luxury outlets also appeared in the market at the end of the review period.
Strong global affect of financial crisis
The clothing and footwear market in Hungary is forecasted to register a slight decline in value over 2009 and then a slight increase by the end of 2013. Disposable income is expected to fall significantly over the forecast period and this will negatively impact on sector demand. Consumers will postpone their purchasing to a time when incomes and employment levels begin to rise again. Manufacturers and retailers are likely to stimulate market growth by strong product innovation and fierce price competition.
Table of contents
CLOTHING AND FOOTWEAR IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Slow market growth
Significant extension of International Clothing and Footwear Retailers
Two-pole clothing market
International players dominance
Strong global affect of financial crisis
KEY TRENDS AND DEVELOPMENTS
Contracting disposable income
Consumer run into debt
Growing importance of second-hand clothing stores
Importance of seasonal sales
Strong competition cuts down prices
MARKET DATA
Table 1 Sales of Clothing and Footwear by Sector: Volume 2003-2008
Table 2 Sales of Clothing and Footwear by Sector: Value 2003-2008
Table 3 Sales of Clothing and Footwear by Sector: % Volume Growth 2003-2008
Table 4 Sales of Clothing and Footwear by Sector: % Value Growth 2003-2008
Table 5 Clothing and Footwear Company Shares 2004-2008
Table 6 Clothing and Footwear Brand Shares 2005-2008
Table 7 Sales of Clothing and Footwear by Distribution Format: % Analysis 2003-2008
Table 8 Forecast Sales of Clothing and Footwear by Sector: Volume 2008-2013
Table 9 Forecast Sales of Clothing and Footwear by Sector: Value 2008-2013
Table 10 Forecast Sales of Clothing and Footwear by Sector: % Volume Growth 2008-2013
Table 11 Forecast Sales of Clothing and Footwear by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HUNGARY
ARANYPOK KERESKEDELMI RT - CLOTHING AND FOOTWEAR - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 ARANYPÓK KERESKEDELMI RT.: Key Facts
Summary 3 ARANYPÓK KERESKEDELMI RT.: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 ARANYPÓK KERESKEDELMI RT.: Competitive Position 2008
C&A MODE KFT - CLOTHING AND FOOTWEAR - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 C&A Mode Kft. : Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 C&A Mode Kft.: Competitive Position [Year]
DEICHMANN CIPOKERESKEDELMI KFT - CLOTHING AND FOOTWEAR - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 7 DEICHMANN-Cipökereskedelmi Kft.: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 DEICHMANN-Cipökereskedelmi Kft.: Competitive Position 2008
H & M KFT - CLOTHING AND FOOTWEAR - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 9 H & M Ruházati Kiskereskedelmi Kft.: Key Facts
Summary 10 H & M Ruházati Kiskereskedelmi Kft.: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 H & M Ruházati Kiskereskedelmi Kft.: Competitive Position [Year]
SALAMANDER HUNGARIA KFT - CLOTHING AND FOOTWEAR - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Salamander Hungaria Kft.: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Salamander Hungaria Kft.: Competitive Position 2008
CLOTHING IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 14 New Product Launches 2007- 2008
SECTOR DATA
Table 12 Sales of Clothing by Subsector: Volume 2003-2008
Table 13 Sales of Clothing by Subsector: Value 2003-2008
Table 14 Sales of Clothing by Subsector: Value 2003-2008
Table 15 Sales of Clothing by Subsector: % Volume Growth 2003-2008
Table 16 Sales of Clothing by Subsector: % Value Growth 2003-2008
Table 17 Sales of Men’s Outerwear by Type 2003-2008
Table 18 Sales of Women’s Outerwear by Type 2003-2008
Table 19 Sales of Childrenswear by Type 2003-2008
Table 20 Clothing Company Shares 2004-2008
Table 21 Clothing Brand Shares 2005-2008
Table 22 Sales of Clothing by Distribution Format: % Analysis 2003-2008
Table 23 Forecast Sales of Clothing by Subsector: Volume 2008-2013
Table 24 Forecast Sales of Clothing by Subsector: Value 2008-2013
Table 25 Forecast Sales of Clothing by Subsector: % Volume Growth 2008-2013
Table 26 Forecast Sales of Clothing by Subsector: % Value Growth 2008-2013
FOOTWEAR IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 15 New Product Launches 2007- 2008
SECTOR DATA
Table 27 Sales of Footwear by Subsector: Volume 2003-2008
Table 28 Sales of Footwear by Subsector: Value 2003-2008
Table 29 Sales of Footwear by Subsector: % Volume Growth 2003-2008
Table 30 Sales of Footwear by Subsector: % Value Growth 2003-2008
Table 31 Sales of Footwear by Type 2003-2008
Table 32 Footwear Company Shares 2004-2008
Table 33 Footwear Brand Shares 2005-2008
Table 34 Sales of Footwear by Distribution Format: % Analysis 2003-2008
Table 35 Forecast Sales of Footwear by Subsector: Volume 2008-2013
Table 36 Forecast Sales of Footwear by Subsector: Value 2008-2013
Table 37 Forecast Sales of Footwear by Subsector: % Volume Growth 2008-2013
Table 38 Forecast Sales of Footwear by Subsector: % Value Growth 2008-2013