Clothing And Footwear in Ireland
Euromonitor International's Clothing And Footwear in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 16 | Publication date: Aug 2005
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Clothing; Footwear
Executive summary
Rising sales volume but falling value
Volume sales rose more rapidly than value sales over the review period and clothing and footwear’s share of household spending actually decreased. This is mainly a reflection of falling prices that are the result of retailer price competition and the influx of cheaply made imported goods.
Influx of international retailing chains
A large number of international retailing chains entered Ireland over the past 15 years, initially led by UK companies who were then followed by European companies, which have the added advantage of operating within the same currency zone as Ireland. These new arrivals put many of the country’s smaller indigenous retailers under pressure, particularly in premium shopping areas.
Product turnover increasingly rapid
The selection of clothing available to consumers throughout the year is increasing, and companies that can quickly produce their own new designs, such as Zara, have contributed to the increasing speed of stock turnover. This in turn has resulted in growth in the amount of discounted clothing, as sales are no longer concentrated in the New Year and summer periods.
Irish manufacturers resort to niche products
Irish manufacturers have struggled against the competition generated by clothing and footwear producers in cheaper countries such as China. Many have turned to outsourcing production, whilst keeping marketing, distribution and other value added functions within the country. Irish manufacturers tend to be smaller operations, frequently family run, and niche products have provided the most potential for expansion overseas.
Industry value growth remains flat
Although consumer spending started to pick up after a slowdown over 2001to 2003, the overall value of the clothing industry is likely to remain flat, or even dip in the short term, owing to a continuing decrease in prices. Import restrictions on Chinese products are due to end in 2005, leading to even lower-priced products becoming available to retailers.
Table of contents
CLOTHING AND FOOTWEAR IN IRELAND : MARKET INSIGHT
EXECUTIVE SUMMARY
CLOTHING AND FOOTWEAR
Market Performance
Table 1 Exports of Clothing and Footwear: 1998-2003
Table 2 Retail Sales of Clothing and Footwear: Value 1999-2004
Table 3 Retail Sales of Clothing and Footwear: % Value Growth 1999-2004
FORECAST MARKET PERFORMANCE
Table 4 Forecast Retail Sales of Clothing and Footwear: Value 2004-2009
Table 5 Forecast Retail Sales of Clothing and Footwear: % Value Growth 2004-2009
DEFINITIONS
CLOTHING IN IRELAND
SECTOR PERFORMANCE
Volume sales growing faster than value sales as prices fall
Value of imports now falling
Ireland’s clothing industry melts away
Table 6 Manufacturing Industry Statistics: Wearing Apparel ( Incl Fur & Knitwear/Crocheted Articles)
Exports fall, despite signs of recovery
Table 7 Irish Exports (Worldwide) 1998-2003
Survival tactics for textiles and clothing industry
Industry improvement initiatives
Wholesalers group together at Fashion City
Women’s clothing accounts for the majority share
Table 8 Weekly Spend per Household on Clothing by Type: 2000
Changing lifestyles, changing clothing
Designer trend impacts sportswear
Dual path for schoolwear
Life’s too short for “handwash only”
Men becoming more interested in fashion – but not when money is scarce
Table 9 Retail Sales of Clothing: Value 1999-2004
Table 10 Retail Sales of Clothing: % Value Growth 1999-2004
LEADING COMPANY PROFILES
Eurostyle
Carraig Donn/Portwest
RETAIL DISTRIBUTION
Indigenous firms continue to hold large share of the industry
Large retailers fighting the price war – but to their cost?
Retail invaders from the continent
Discount culture erodes profit margins
Supermarkets stock clothing ranges
Rising sales via department stores buck the trend
Upper and lower ends of the industry thrive, while mid-range struggles
Seasonality
Prices for prime retail sites in Dublin climb sharply
Table 11 Retail Rents per Square Metre per Annum and Yields per Annum in the Dublin Area 2002-2003
Rent rises in large cities, smaller areas stagnate
Indigenous retailers pressured by international competition
Distance shopping: hit or miss?
Table 12 Retail Sales of Clothing by Distribution Format: % Analysis 1998/2003
FOOTWEAR IN IRELAND
SECTOR PERFORMANCE
Similarities between footwear and clothing
Volume sales grow more than value sales
Imports falling
Footwear prices decline
Few indigenous footwear manufacturers remain
Table 13 Census of Industrial Production: Footwear Manufacturing Industry 1998-2001
Marginal rise in exports as niche products prosper
Table 14 Retail Sales of Footwear: Value 1999-2004
Table 15 Retail Sales of Footwear: % Value Growth 1999-2004
LEADING COMPANY PROFILES
Dubarry
Punch Industries
RETAIL DISTRIBUTION
Independent retailers pushed into secondary retail areas
Non-specialist retailers gain toe-hold in footwear industry
Prices likely to continue falling
Try before buy – still important for shoe purchases
Table 16 Retail Sales of Footwear by Distribution Format: % Analysis 1998/2003