Clothing And Footwear in Malaysia
Euromonitor International's Clothing And Footwear in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 53 | Publication date: Dec 2007
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Clothing; Footwear
Executive summary
Changing consumer habits among the professional class
There is a rising new breed of new consumers with money who are not afraid to spend, especially with Malaysia’s economic growth of 5.3% in 2006. They range from yuppies in their twenties and thirties to more established professionals in their 40s and 50s. They are more media savvy and exposed to the international fashion trends. They are also more exacting in their tastes. These are the group of people who will dictate retail trends by their choice of clothing and footwear. These are the people whom the magazines and media are thinking about in their advertorials and fashion editing, and this is evident in the tone, manner and message of the editorials and advertorials, as well as the type of clothing and footwear featured.
Rise in the ‘cult of the designer’ lifestyle
There is now a mushrooming of lifestyle boutiques ranging from boutique restaurants and coffee houses to yoga centres, dance studios, gyms and beauty pampering centres. This means the need for more suitable apparels to cater to these lifestyles. Hence, many brand names have expanded their line to carry sensible yet stylish sportswear. One has to appear chic even when casual or doing a workout.
Astute media and advertising has given a new meaning to fashion advertising
Fashion sense is linked to comfort, confidence and sophistication. Designer lifestyles are made to seem accessible. Advertising of fashion apparel is more multifaceted as the products are no longer marketed as stand-alones but rather as an intrinsic part of life, art and passion. Some of the advertising for related to fashion retailing no longer only come through traditional and paid-quarters. There is also indirect advertising, used especially with the greater penetration of internet access in Malaysia, and where certain fashion ideas or sales are spread via web logs (blogs) and personal cyber-networks. Even the retailers and manufacturers are making greater use of the internet to market their products and more Malaysians are buying fashion items online. There is also greater sophistication in terms of in-store/in-mall advertising. Lower-income groups are exhibiting a greater affinity to fashion through the proliferation of fake branded goods and the high-fashion clothing and footwear imitations sold in night markets.
Malaysia as a tourist destination and shopping haven
There have been many shopping carnivals in Malaysia in the last three years, particularly last year as the country geared up for the Visit Malaysia Year. There was also a Mega Shopping Carnival in 2007. In addition, there is an incentive programme for tourists tied to some of the major shopping malls in Malaysia. As well, the fashion and textile industry of Malaysia is actively promoting the country as a regional fashion and textile capital.
Change in retail style and structure
There has been a change in retail structures including the growth of concept malls that allow more clothing and footwear boutiques to be located within one floor or one area. The support of franchising by the Malaysian government and the opening of stores by international fashion brands has also encouraged the influx of foreign high-street and high-end fashion into the country. As well, there are many openings of boutiques by local designers producing prêt-a-porter, off-the-rack items to complement their catwalk creations, though these are mostly concentrated in Kuala Lumpur. Credit card companies are doing many tie-ins with clothing and footwear merchants to provide special benefits and privileges for their customers, and this has helped enhance sales in a number of sectors.
Table of contents
CLOTHING AND FOOTWEAR IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Changing consumer habits among the professional class
Rise in the ‘cult of the designer’ lifestyle
Astute media and advertising has given a new meaning to fashion advertising
Malaysia as a tourist destination and shopping haven
Change in retail style and structure
KEY TRENDS AND DEVELOPMENTS
Changing consumer habits among professionals
Consumers require comfortable and chic active-wear
Astute media and advertising has given a new meaning to fashion advertising
Active promotion of Malaysia as a tourist destination and shopping haven by the government
Change in retail style and structure
MARKET DATA
Table 1 Sales of Clothing and Footwear by Sector: Volume 2001-2006
Table 2 Sales of Clothing and Footwear by Sector: Value 2001-2006
Table 3 Sales of Clothing and Footwear by Sector: % Volume Growth 2001-2006
Table 4 Sales of Clothing and Footwear by Sector: % Value Growth 2001-2006
Table 5 Clothing and Footwear Company Shares 2004-2006
Table 6 Clothing and Footwear Brand Shares 2004-2006
Table 7 Sales of Clothing and Footwear by Distribution Format: % Analysis 2001-2006
Table 8 Forecast Sales of Clothing and Footwear by Sector: Volume 2006-2011
Table 9 Forecast Sales of Clothing and Footwear by Sector: Value 2006-2011
Table 10 Forecast Sales of Clothing and Footwear by Sector: % Volume Growth 2006-2011
Table 11 Forecast Sales of Clothing and Footwear by Sector: % Value Growth 2006-2011
DEFINITIONS
Clothing
Footwear
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
BODY FASHION (M) SDN BHD - CLOTHING AND FOOTWEAR - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Body Fashion (M) Sdn Bhd: Key Facts
Summary 3 Body Fashion (M) Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Body Fashion (M) Sdn Bhd: Competitive Position 2006
JERASIA CAPITAL BHD - CLOTHING AND FOOTWEAR - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Jerasia Capital Berhad: Key Facts
Summary 6 Jerasia Capital Bhd (for the label MANGO/MNG): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Jerasia Capital Berhad: Competitive Position 2006
LEVI STRAUSS (M) SDN BHD - CLOTHING AND FOOTWEAR - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Levi Strauss Malaysia Sdn Bhd: Key Facts
Summary 9 Levi Strauss Malaysia Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Levi Strauss Malaysia Sdn Bhd: Competitive Position 2006
PADINI HOLDINGS BHD - CLOTHING AND FOOTWEAR - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Padini Holdings Bhd: Key Facts
Summary 12 Padini Holdings Berhad: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Padini Holdings Bhd: Competitive Position 2006
SEMLOUIS ENTERPRISE SDN BHD - CLOTHING AND FOOTWEAR - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Semlouis Enterprise Sdn Bhd: Key Facts
Summary 15 Semlouis Enterprise Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Semlouis Enterprise Sdn Bhd: Competitive Position 2006
CLOTHING IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Clothing by Subsector: Volume 2001-2006
Table 13 Sales of Clothing by Subsector: Value 2001-2006
Table 14 Sales of Clothing by Subsector: % Volume Growth 2001-2006
Table 15 Sales of Clothing by Subsector: % Value Growth 2001-2006
Table 16 Sales of Men’s Outerwear by Type 2001-2006
Table 17 Sales of Women’s Outerwear by Type 2001-2006
Table 18 Sales of Childrenswear by Type 2001-2006
Table 19 Clothing Company Shares by Retail Value 2004-2006
Table 20 Clothing Brand Shares by Retail Value 2004-2006
Table 21 Sales of Clothing by Distribution Format: % Analysis 2001-2006
Table 22 Forecast Sales of Clothing by Subsector: Volume 2006-2011
Table 23 Forecast Sales of Clothing by Subsector: Value 2006-2011
Table 24 Forecast Sales of Clothing by Subsector: % Volume Growth 2006-2011
Table 25 Forecast Sales of Clothing by Subsector: % Value Growth 2006-2011
FOOTWEAR IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Sales of Footwear by Subsector: Volume 2001-2006
Table 27 Sales of Footwear by Subsector: Value 2001-2006
Table 28 Sales of Footwear by Subsector: % Volume Growth 2001-2006
Table 29 Sales of Footwear by Subsector: % Value Growth 2001-2006
Table 30 Sales of Footwear by Type 2001-2006
Table 31 Footwear Company Shares by Retail Value 2004-2006
Table 32 Footwear Brand Shares by Retail Value 2004-2006
Table 33 Sales of Footwear by Distribution Format: % Analysis 2001-2006
Table 34 Forecast Sales of Footwear by Subsector: Volume 2006-2011
Table 35 Forecast Sales of Footwear by Subsector: Value 2006-2011
Table 36 Forecast Sales of Footwear by Subsector: % Volume Growth 2006-2011
Table 37 Forecast Sales of Footwear by Subsector: % Value Growth 2006-2011