Clothing And Footwear in Mexico
Euromonitor International's Clothing And Footwear in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 51 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Clothing; Footwear
Executive summary
Clothing imports continue increasing
Clothing and footwear sales in Mexico increased mainly due to a rise in imports, which offered lower prices in the mainstream market, and better availability of designer brands in the premium market. Research suggests that Mexican producers are working on improving their designs and making their prices more competitive in order to regain lost market share and ultimately to survive in the face of stiff competition. The intensity of competition is growing in all market segments. The most popular imported products in the mainstream market come from North America, Asia and Brazil, while imports from Europe are more popular in the premium market.
Consumer credit schemes drive sales
Retailers drive sales of clothing and footwear by offering different credit options, including traditional interest-free monthly instalments, department store credit cards, and deferred payment schemes. As income levels are gradually increasing, so too is customer confidence and more people are willing to use these credit options as a means of purchasing products. These two factors combined to provide significant impetus to clothing and footwear sales. These schemes are most commonly used by the emerging medium-low market, which tends to be fashionably dressed, Mexican women, who buy several items at a time using either credit cards or monthly payment options.
Changes in retail sales distribution
The emerging middle class facilitated change in distribution channels for clothing and footwear. The largest increase in sales of clothes was through grocery stores and specialist multiples. The black market for clothing and footwear continues to hold an important share of the market, estimated to be almost 50%. This is the only product category where the black market has an important presence at all socio-economic levels.
Alternative distribution channels gain in importance
The network of supermarkets continued to expand rapidly and many are now introducing more clothing, and in some cases footwear, to their product mix. The accessibility of these stores, both in terms of location and long opening hours, underpinned their growing importance as an alternative distribution channel for these products. Another alternative channel that experienced rapid growth was direct/catalogue sales, with high unemployment rates pushing Mexican people to look for other ways to generate income. Catalogues are distributed among friends, relatives or colleagues in an effort to bring in sales. This form of selling is most common in footwear aimed at medium and low income levels.
Boutiques chains lead the market
Large national and multinational chain stores lead the Mexican clothing and footwear retail arena, particularly at the middle to upper end of the market. The most important national brands include Julio, Ivonne, Marsel, Roberts and Scappino, while the most important multinational brands include Zara, Milano, C&A, Massimo Dutti, Bershka, Liz Claiborne and Loewe.
Table of contents
CLOTHING AND FOOTWEAR IN MEXICO : MARKET INSIGHT
EXECUTIVE SUMMARY
Clothing imports continue increasing
Consumer credit schemes drive sales
Changes in retail sales distribution
Alternative distribution channels gain in importance
Boutiques chains lead the market
KEY TRENDS AND DEVELOPMENTS
Casual clothing gains in importance
Young population boosts demand for fashion items
Black market continues strong
Monthly payment schemes expand to smaller stores
MARKET DATA
Table 1 Sales of Clothing and Footwear by Sector: Volume 2001-2006
Table 2 Sales of Clothing and Footwear by Sector: Value 2001-2006
Table 3 Sales of Clothing and Footwear by Sector: % Volume Growth 2001-2006
Table 4 Sales of Clothing and Footwear by Sector: % Value Growth 2001-2006
Table 5 Clothing and Footwear Company Shares 2004-2006
Table 6 Clothing and Footwear Brand Shares 2004-2006
Table 7 Sales of Clothing and Footwear by Distribution Format: % Analysis 2001-2006
Table 8 Forecast Sales of Clothing and Footwear by Sector: Volume 2006-2011
Table 9 Forecast Sales of Clothing and Footwear by Sector: Value 2006-2011
Table 10 Forecast Sales of Clothing and Footwear by Sector: % Volume Growth 2006-2011
Table 11 Forecast Sales of Clothing and Footwear by Sector: % Value Growth 2006-2011
DEFINITIONS
Clothing
Footwear
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MEXICO
CíA MANUFACTURERA DE CALZADO EMYCO SA DE CV - CLOTHING AND FOOTWEAR - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cía Manufacturera de Calzado Emyco SA de CV: Key Facts
Summary 3 Cía Manufacturera de Calzado Emyco SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Cía Manufacturera de Calzado Emyco SA de CV: Competitive Position 2006
EDOARDO MARTIN SA DE CV - CLOTHING AND FOOTWEAR - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Edoardo Martín SA de CV : Key Facts
Summary 6 Edoardo Martín SA de CV : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Edoardo Martín SA de CV: Production Statistics 2006
COMPETITIVE POSITIONING
FáBRICAS DE CALZADO ANDREA SA DE CV - CLOTHING AND FOOTWEAR - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Fábricas de Calzado Andrea SA de CV: Key Facts
Summary 9 Fábricas de Calzado Andrea SA de CV : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Fábricas de Calzado Andrea SA de CV: Competitive Position 2006
MARSEL SA DE CV - CLOTHING AND FOOTWEAR - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Marsel SA de CV: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Marsel SA de CV: Competitive Position 2006
PROYECCIONES DE LA MODA SA DE CV - CLOTHING AND FOOTWEAR - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Proyecciones de La Moda SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Proyecciones de La Moda SA de CV: Competitive Position 2006
CLOTHING IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Clothing by Subsector: Volume 2001-2006
Table 13 Sales of Clothing by Subsector: Value 2001-2006
Table 14 Sales of Clothing by Subsector: % Volume Growth 2001-2006
Table 15 Sales of Clothing by Subsector: % Value Growth 2001-2006
Table 16 Sales of Men’s Outerwear by Type 2001-2006
Table 17 Sales of Women’s Outerwear by Type 2001-2006
Table 18 Sales of Childrenswear by Type 2001-2006
Table 19 Clothing Company Shares by Retail Value 2004-2006
Table 20 Clothing Brand Shares by Retail Value 2004-2006
Table 21 Sales of Clothing by Distribution Format: % Analysis 2001-2006
Table 22 Forecast Sales of Clothing by Subsector: Volume 2006-2011
Table 23 Forecast Sales of Clothing by Subsector: Value 2006-2011
Table 24 Forecast Sales of Clothing by Subsector: % Volume Growth 2006-2011
Table 25 Forecast Sales of Clothing by Subsector: % Value Growth 2006-2011
FOOTWEAR IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Sales of Footwear by Subsector: Volume 2001-2006
Table 27 Sales of Footwear by Subsector: Value 2001-2006
Table 28 Sales of Footwear by Subsector: % Volume Growth 2001-2006
Table 29 Sales of Footwear by Subsector: % Value Growth 2001-2006
Table 30 Sales of Footwear by Type 2001-2006
Table 31 Footwear Company Shares by Retail Value 2004-2006
Table 32 Footwear Brand Shares by Retail Value 2004-2006
Table 33 Sales of Footwear by Distribution Format: % Analysis 2001-2006
Table 34 Forecast Sales of Footwear by Subsector: Volume 2006-2011
Table 35 Forecast Sales of Footwear by Subsector: Value 2006-2011
Table 36 Forecast Sales of Footwear by Subsector: % Volume Growth 2006-2011
Table 37 Forecast Sales of Footwear by Subsector: % Value Growth 2006-2011