Clothing And Footwear in Poland
Euromonitor International's Clothing And Footwear in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 55 | Publication date: Oct 2009
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Executive summary
Dynamic and promising market
The Polish footwear and clothing market is one of the most dynamic and promising markets in Europe. Although ranked only 12th position among all European countries in terms of outerwear consumption, it remains the largest and the most promising market amongst the new 12 EU countries. Within the last two years, it experienced double digit sales growth, which reflects the enormous potential of the Polish market.
Economy growth boosts sales
Despite economic turbulences registered all over the world, Poland has been quite resistant with its economy remaining in relatively good condition. The retail market recorded a dynamic growth in 2008 and was not affected by the global recession. Since EU accession in May 2004, the Polish economy has been experiencing a dynamic GDP growth of around 6-7%. At the same time the inflation rate has remained at around 3% while the unemployment rate has dropped significantly to around 10%, both of which being clear signs that the Polish economy has been improving steadily. Also, a considerable increase in the average salary and higher disposable incomes have strengthened consumption confidence among customers and lead to higher spending, including footwear and clothing products.
Higher demand for accessories
Clothing accessories experienced the strongest growth during the review period. Accessories have become a vital part of general outfits and have started to be considered the best way to express the customers' own style or emphasis individuality. It is also worth noting that many footwear manufacturers have successfully extended their brands into the accessories market as well. What was initially introduced just as an incentive to attract more consumer traffic into the shops, has now become a vital part of the overall products offered, mainly due to higher disposable incomes. Customers are increasingly eager to spend money on fashionable accessories, often out of an impulsive and unplanned purchases.
A highly fragmented market
The clothing and footwear market is highly fragmented. Although there are two companies that have won unquestionable leadership, clothing company LPP S.A. and footwear company NG2 S.A., neither of them managed to attain more than a five percent share of both the clothing and footwear markets. This situation is mainly brought about by the successful entry of new, foreign brands, such as Top Shop, Armani or Kenzo, which clearly show there is still a lot of available market space for new retailers. In response to that new situation, key market players have started to merge in order to strengthen their position, as happened with Vistula and Wólczanka in 2006 or with LPP S.A. and Artman S.A.
Optimistic prospects for future growth
The global recession, which has spread across all global markets, has not significantly affected the Polish market. Much as the word “crisis” seems to be avoided by clothing and footwear companies, most of them admit witnessing an economy slow down in the last quarter of 2008. However, 2009 started with a dramatic drop of the Polish currency against the euro and US dollar; this could harm consumer optimism and dynamic sales in the sector. Despite this, sales forecasts for the clothing and footwear industry seem to be optimistic. Most companies forecast slower but still considerable sales growth. The significant sales increase is expected in 2011 and 2012, due to the European Football Championship - Euro 2012 - which will be held in Poland and the Ukraine. It is predicted by the leading clothing and footwear companies that sportswear and casual items will record the highest sales growth.
Table of contents
CLOTHING AND FOOTWEAR IN POLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Dynamic and promising market
Economy growth boosts sales
Higher demand for accessories
A highly fragmented market
Optimistic prospects for future growth
KEY TRENDS AND DEVELOPMENTS
Boom in consumer confidence
Shopping centres lead the way in sales of consumer goods
More affluent and more style conscious customers
Marketing, distribution and brand awareness as key components of success
Growing demand for premium and luxury products
MARKET DATA
Table 1 Sales of Clothing and Footwear by Sector: Volume 2003-2008
Table 2 Sales of Clothing and Footwear by Sector: Value 2003-2008
Table 3 Sales of Clothing and Footwear by Sector: % Volume Growth 2003-2008
Table 4 Sales of Clothing and Footwear by Sector: % Value Growth 2003-2008
Table 5 Clothing and Footwear Company Shares 2004-2008
Table 6 Clothing and Footwear Brand Shares 2005-2008
Table 7 Sales of Clothing and Footwear by Distribution Format: % Analysis 2003-2008
Table 8 Forecast Sales of Clothing and Footwear by Sector: Volume 2008-2013
Table 9 Forecast Sales of Clothing and Footwear by Sector: Value 2008-2013
Table 10 Forecast Sales of Clothing and Footwear by Sector: % Volume Growth 2008-2013
Table 11 Forecast Sales of Clothing and Footwear by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - POLAND
BYTOM SA - CLOTHING AND FOOTWEAR - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bytom S.A. : Key Facts
Summary 3 Bytom S.A. : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Bytom S.A. : Competitive Position 2008
GINO ROSSI SA - CLOTHING AND FOOTWEAR - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Gino Rossi S.A. : Key Facts
Summary 6 Gino Rossi S.A. : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Gino Rossi S.A.: Competitive Position 2008
LPP SA - CLOTHING AND FOOTWEAR - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 LPP S.A. : Key Facts
Summary 9 LPP S.A. : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 LPP S.A. : Competitive Position 2008
MONNARI TRADE SA - CLOTHING AND FOOTWEAR - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Monnari Trade S.A. : Key Facts
Summary 12 Monnari Trade S.A. : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Monnari Trade S.A. : Competitive Position [2008]
NG2 SA - CLOTHING AND FOOTWEAR - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Summary NG2 SA: Key Facts
Summary 15 NG2 S.A. : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 NG2 S.A. : Competitive Position [2008]
CLOTHING IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 17 New Product Launches 2007- 2008
SECTOR DATA
Table 12 Sales of Clothing by Subsector: Volume 2003-2008
Table 13 Sales of Clothing by Subsector: Value 2003-2008
Table 14 Sales of Clothing by Subsector: % Volume Growth 2003-2008
Table 15 Sales of Clothing by Subsector: % Value Growth 2003-2008
Table 16 Sales of Men’s Outerwear by Type 2003-2008
Table 17 Sales of Women’s Outerwear by Type 2003-2008
Table 18 Sales of Childrenswear by Type 2003-2008
Table 19 Clothing Company Shares 2004-2008
Table 20 Clothing Brand Shares 2005-2008
Table 21 Sales of Clothing by Distribution Format: % Analysis 2003-2008
Table 22 Forecast Sales of Clothing by Subsector: Volume 2008-2013
Table 23 Forecast Sales of Clothing by Subsector: Value 2008-2013
Table 24 Forecast Sales of Clothing by Subsector: % Volume Growth 2008-2013
Table 25 Forecast Sales of Clothing by Subsector: % Value Growth 2008-2013
FOOTWEAR IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 18 New Product Launches 2007- 2008
SECTOR DATA
Table 26 Sales of Footwear by Subsector: Volume 2003-2008
Table 27 Sales of Footwear by Subsector: Value 2003-2008
Table 28 Sales of Footwear by Subsector: % Volume Growth 2003-2008
Table 29 Sales of Footwear by Subsector: % Value Growth 2003-2008
Table 30 Sales of Footwear by Type 2003-2008
Table 31 Footwear Company Shares 2004-2008
Table 32 Footwear Brand Shares 2005-2008
Table 33 Sales of Footwear by Distribution Format: % Analysis 2003-2008
Table 34 Forecast Sales of Footwear by Subsector: Volume 2008-2013
Table 35 Forecast Sales of Footwear by Subsector: Value 2008-2013
Table 36 Forecast Sales of Footwear by Subsector: % Volume Growth 2008-2013
Table 37 Forecast Sales of Footwear by Subsector: % Value Growth 2008-2013