Clothing
Clothing and Footwear

Clothing And Footwear in Portugal

Portugal

Euromonitor International's Clothing And Footwear in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Tables: 51  |  Publication date: Oct 2007
Cost: 
GBP550.00

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Product coverage

Clothing; Footwear

Executive summary

Portuguese Companies Aiming for Internationalisation

Foreign markets are developing and growing more rapidly than the mature Portuguese market. Thus, Portuguese companies tend to export their products by either creating stores abroad or by selling their products to multinationals to be sold under different labels. An example of this is the attempt to reach the Chinese market, which has one of the greatest economic growth rates in the world but which lacks quality clothing.

Innovation and Quality Are Keys to Success

With the "too much choice" factor operating in the local market, Portuguese companies now compete in design and quality, whether it's within Portuguese boundaries or outside them. Major international groups such as Zara and H&M use this as a way of reaching consumers who are fashion conscious and wish to have clothing of better quality.

Increased Brand Loyalty

With the slight increase in consumer purchasing power companies now have an opportunity to reach consumers and make them loyal to their brands. The concepts of corporate social responsibility and brand awareness have been growing over the years. Today, companies see these concepts more as an investment than as a cost, as in prior years.

Participation in Sports is on the Rise

People have become more conscious of their health over the years. The Portuguese have one of the highest rates of obesity and, in response, many people are starting to participate in different sports. This is expected to have a positive impact on the sportswear industry. Companies like SportZone are already recording increased sales and it is forecast that they will continue to grow in the future.

"Too Much Choice" in the Portuguese Market

As companies in the Portuguese market have gone out of business, international groups have arrived and taken their place. A market already saturated with too much supply and lack of demand has now reached a state of "too much choice" where, for example, there are nearly one hundred brands of shirts targeted to the same consumer. The high number of players present in the market has led to low market shares. Moreover, small companies are at a disadvantage as they lack the capability for innovation and the ability to market their products in the same way as the big players.

Table of contents

CLOTHING AND FOOTWEAR IN PORTUGAL : MARKET INSIGHT

EXECUTIVE SUMMARY

Portuguese Companies Aiming for Internationalisation

Innovation and Quality Are Keys to Success

Increased Brand Loyalty

Participation in Sports is on the Rise

"Too Much Choice" in the Portuguese Market

KEY TRENDS AND DEVELOPMENTS

Lower Taxes Mean More Purchasing Power

A Highly Fragmented Market

Portuguese Consumers Now More Fashion Conscious

Expansion of Foreign Clothing Multiples Promotes Spending

MARKET DATA

Table 1 Sales of Clothing and Footwear by Sector: Volume 2001-2006

Table 2 Sales of Clothing and Footwear by Sector: Value 2001-2006

Table 3 Sales of Clothing and Footwear by Sector: % Volume Growth 2001-2006

Table 4 Sales of Clothing and Footwear by Sector: % Value Growth 2001-2006

Table 5 Clothing and Footwear Company Shares 2004-2006

Table 6 Clothing and Footwear Brand Shares 2004-2006

Table 7 Sales of Clothing and Footwear by Distribution Format: % Analysis 2001-2006

Table 8 Forecast Sales of Clothing and Footwear by Sector: Volume 2006-2011

Table 9 Forecast Sales of Clothing and Footwear by Sector: Value 2006-2011

Table 10 Forecast Sales of Clothing and Footwear by Sector: % Volume Growth 2006-2011

Table 11 Forecast Sales of Clothing and Footwear by Sector: % Value Growth 2006-2011

DEFINITIONS

Clothing

Footwear

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - PORTUGAL

FOREVA - COMéRCIO DE CALçADO SA - CLOTHING AND FOOTWEAR - PORTUGAL

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Foreva Comércio de Calçado SA: Key Facts

Summary 3 Foreva Comércio de Calçado SA: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Foreva Comércio de Calçado SA: Competitive Position 2006

INDUSTRIA DE DISEñO TEXTIL SA - CLOTHING AND FOOTWEAR - PORTUGAL

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Industria de Diseño Textil SA: Key Facts

Summary 6 Industria de Diseño Textil SA: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 7 Industria de Diseño Textil SA: Competitive Position 2006

KYAIA DE FORTUNATO O FREDERICO & CA LDA - CLOTHING AND FOOTWEAR - PORTUGAL

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Kyaia de Fortunato O Frederico & Ca Lda: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

LANIDOR-COMéRCIO DE PRONTO-A-VESTIR SA - CLOTHING AND FOOTWEAR - PORTUGAL

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Lanidor Comércio de Pronto-a-Vestir SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 10 Lanidor Comércio de Pronto-a-Vestir SA: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 11 Lanidor Comércio de Pronto-a-Vestir SA: Competitive Position 2006

SONAE DISTRIBUçãO SGPS SA - CLOTHING AND FOOTWEAR - PORTUGAL

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Sonae SGPS SA: Key Facts

Summary 13 Sonae SGPS SA: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 14 Sonae SGPS SA: Competitive Position 2006

CLOTHING IN PORTUGAL

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 12 Sales of Clothing by Subsector: Volume 2001-2006

Table 13 Sales of Clothing by Subsector: Value 2001-2006

Table 14 Sales of Clothing by Subsector: % Volume Growth 2001-2006

Table 15 Sales of Clothing by Subsector: % Value Growth 2001-2006

Table 16 Sales of Men's Outerwear by Type 2001-2006

Table 17 Sales of Women's Outerwear by Type 2001-2006

Table 18 Sales of Childrenswear by Type 2001-2006

Table 19 Clothing Company Shares by Retail Value 2004-2006

Table 20 Clothing Brand Shares by Retail Value 2004-2006

Table 21 Sales of Clothing by Distribution Format: % Analysis 2001-2006

Table 22 Forecast Sales of Clothing by Subsector: Volume 2006-2011

Table 23 Forecast Sales of Clothing by Subsector: Value 2006-2011

Table 24 Forecast Sales of Clothing by Subsector: % Volume Growth 2006-2011

Table 25 Forecast Sales of Clothing by Subsector: % Value Growth 2006-2011

FOOTWEAR IN PORTUGAL

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 26 Sales of Footwear by Subsector: Volume 2001-2006

Table 27 Sales of Footwear by Subsector: Value 2001-2006

Table 28 Sales of Footwear by Subsector: % Volume Growth 2001-2006

Table 29 Sales of Footwear by Subsector: % Value Growth 2001-2006

Table 30 Sales of Footwear by Type 2001-2006

Table 31 Footwear Company Shares by Retail Value 2004-2006

Table 32 Footwear Brand Shares by Retail Value 2004-2006

Table 33 Sales of Footwear by Distribution Format: % Analysis 2001-2006

Table 34 Forecast Sales of Footwear by Subsector: Volume 2006-2011

Table 35 Forecast Sales of Footwear by Subsector: Value 2006-2011

Table 36 Forecast Sales of Footwear by Subsector: % Volume Growth 2006-2011

Table 37 Forecast Sales of Footwear by Subsector: % Value Growth 2006-2011

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