Clothing And Footwear in Slovakia
Euromonitor International's Clothing And Footwear in Slovakia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 10 | Publication date: Jul 2005
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Clothing; Footwear
Executive summary
Lack of investment curbs development of modern industry
The Slovak clothing and footwear industry is weak and lacks investment for modernisation and development. The process of privatisation and restructuring during 1990s resulted in a smaller number of companies that are strongly export-orientated. Slovakia is supplied by cheap imports from Asia and elsewhere. The footwear industry in particular is in need of modernisation. Slovakian clothing and footwear is distorted by the high rate of illegal imports. It is highly fragmented with a large number of small companies; most of them are overstaffed with low productivity.
Rising consumer purchasing power boosts sales
As the Slovak economy improves following the difficult period of economic and political reform of recent years, consumer purchasing power has also started to rise. Demographic trends are also positive in that Slovakia has a high proportion of young people who are the biggest spenders on clothing and footwear. The prosperity of the Bratislava region in particular is creating a new class of more affluent and westernised consumers who are driving demand for more expensive branded products.
Clothing and footwear is dominated by large retail chains
Both the clothing and footwear are highly fragmented and dominated by a limited number of large retail chains. The leader, Tesco, pioneered sales of modern clothing and footwear in its supermarkets and hypermarkets, and has since been followed by other multiple retailers such as the French chain Carrefour. The rest of clothing and footwear is highly fragmented with a large number of small producers and importers.
Stronger growth ahead including good export prospects
Growth in clothing and footwear stands to benefit from Slovakia’s entry into the EU in 2004. This is expected to lead to the rise in employment as new companies establish business in the Slovak Republic and domestic businesses begin to expand with the help of European investments. The decline in the European fashion market is also projected to help to turn the attention of European exporters on Slovakia. This will likely lead to a dynamic growth in the sales of both clothing and footwear, which is forecast to be underpinned by bigger investments into the production base, in particular in footwear.
Table of contents
CLOTHING AND FOOTWEAR IN SLOVAKIA : MARKET INSIGHT
EXECUTIVE SUMMARY
CLOTHING AND FOOTWEAR
Market Performance
Table 1 Retail Sales of Clothing and Footwear: Value 1999-2004
Table 2 Retail Sales of Clothing and Footwear: % Value Growth 1999-2004
FORECAST MARKET PERFORMANCE
Table 3 Forecast Retail Sales of Clothing and Footwear: Value 2004-2009
Table 4 Forecast Retail Sales of Clothing and Footwear: % Value Growth 2004-2009
DEFINITIONS
CLOTHING IN SLOVAKIA
SECTOR PERFORMANCE
Few domestic suppliers remain successful
Room for more western brands
Conservative tastes
Country attractive as production base
Clothing leads in terms of size and growth rate
Table 5 Retail Sales of Clothing: Value 1999-2004
Table 6 Retail Sales of Clothing: % Value Growth 1999-2004
LEADING COMPANY PROFILES
Tesco Stores a.s
Carrefour Slovensko a.s.
Ozeta Neo a.s. – clothing manufacturer, supplier of private label
Makyta a.s. – manufacturer and clothing retailer
Quelle – direct mail
RETAIL DISTRIBUTION
Table 7 Retail Sales of Clothing by Distribution Format: % Analysis 1998/2003
FOOTWEAR IN SLOVAKIA
SECTOR PERFORMANCE
Bata is back
Starved of investment
Cheap labour attracts foreigners
Sales growth supplied by imports
Table 8 Retail Sales of Footwear: Value 1999-2004
Table 9 Retail Sales of Footwear: % Value Growth 1999-2004
LEADING COMPANY PROFILES
Bata SK
Vulkan
Imbiz
Quelle
RETAIL DISTRIBUTION
Table 10 Retail Sales of Footwear by Distribution Format: % Analysis 1998/2003