Clothing And Footwear in South Korea
Euromonitor International's Clothing And Footwear in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 54 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Clothing; Footwear
Executive summary
Minor growth due to stagnant economy
In 2006, the overall growth in clothing and footwear sales in South Korea remained minimal. The country has been experiencing a long-term stagnation in its economic situation and this was reflected directly in the industry’s performance. Furthermore, the serious social issue of low birth rates is already visible in the negative volume growth of the children’s sector and this is expected to continue for the coming years.
Changing consumer preferences initiate quality low-priced brands
With the long-term stagnant economy, consumers are getting wiser in their purchase decisions. The clothing industry has been catching on to the trend of quality low-priced brands that are evident in sectors like cosmetics. These new brands are successfully creating their own market segment with the help of various retail channels like discount outlets and hypermarkets. The launching of such brands is expected to continue as consumers look for more value for money.
Development of discount-oriented retail outlets
Along with the evolution of quality low-priced brands to meet changing market conditions, distribution outlets saw similar trends. As more consumers became conscious of the price to value ratio, so discount-oriented retail formats thrived. Hypermarkets that started the trend with grocery goods expanded their range to include clothing and footwear. With exclusive brands and lower priced import products, major hypermarkets increased their sales of various clothing and footwear goods. Other formats such as clothing and footwear discount outlets and category killer stores also grew in number and availability.
Concentration of top players accelerates
As industry competition intensified, the leading players focused on the acquisition of individual brands. As a result, the performance of the top companies showed positive upward movement in their respective market shares. E Land Group and Kolon Group were the main players that added new brands to their portfolio and complemented their product offerings in 2006. This trend was seen as an effective way to increase competitiveness in the market and many more companies announced their intentions to utilise mergers and acquisitons in the coming years.
Brighter future for the forecast period
Compared to the various ups and downs during the review period, the forecast period is expected to see smoother value growth over the whole industry. Clothing and footwear is highly sensitive to the economic situation and experienced sudden dips in the past few years. In line with the recovery phase of South Korea’s economy and the general trading up tendency of consumers, the market will display more stable growth patterns for the next five years.
Table of contents
CLOTHING AND FOOTWEAR IN SOUTH KOREA : MARKET INSIGHT
EXECUTIVE SUMMARY
Minor growth due to stagnant economy
Changing consumer preferences initiate quality low-priced brands
Development of discount-oriented retail outlets
Concentration of top players accelerates
Brighter future for the forecast period
KEY TRENDS AND DEVELOPMENTS
Mergers and acquisitions key to market share gain
Non-store based channels expand influence
Quality low-priced brands form a new segment
Sportswear continues upward growth
MARKET DATA
Table 1 Sales of Clothing and Footwear by Sector: Volume 2001-2006
Table 2 Sales of Clothing and Footwear by Sector: Value 2001-2006
Table 3 Sales of Clothing and Footwear by Sector: % Volume Growth 2001-2006
Table 4 Sales of Clothing and Footwear by Sector: % Value Growth 2001-2006
Table 5 Clothing and Footwear Company Shares 2004-2006
Table 6 Clothing and Footwear Brand Shares 2004-2006
Table 7 Sales of Clothing and Footwear by Distribution Format: % Analysis 2001-2006
Table 8 Forecast Sales of Clothing and Footwear by Sector: Volume 2006-2011
Table 9 Forecast Sales of Clothing and Footwear by Sector: Value 2006-2011
Table 10 Forecast Sales of Clothing and Footwear by Sector: % Volume Growth 2006-2011
Table 11 Forecast Sales of Clothing and Footwear by Sector: % Value Growth 2006-2011
DEFINITIONS
Clothing
Footwear
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SOUTH KOREA
CHEIL INDUSTRIES CO LTD - CLOTHING AND FOOTWEAR - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cheil Industries Inc: Key Facts
Summary 3 Cheil Industries Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Cheil Industries Inc: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Cheil Industries Inc: Competitive Position 2006
E LAND WORLD CO LTD - CLOTHING AND FOOTWEAR - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 E Land World Co Ltd: Key Facts
Summary 7 E Land World Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 E Land World Co Ltd: Competitive Position 2006
FNC KOLON CORP - CLOTHING AND FOOTWEAR - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 FnC Kolon Corp: Key Facts
Summary 10 FnC Kolon Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 FnC Kolon Corp: Competitive Position 2006
KUMKANG SHOE MANUFACTURING CO - CLOTHING AND FOOTWEAR - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Kumkang Shoe Manufacturing Co: Key Facts
Summary 13 Kumkang Shoe Manufacturing Co: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 14 Kumkang Shoe Manufacturing Co: Competitive Position 2006
NAMYEUNG L&F CO LTD - CLOTHING AND FOOTWEAR - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Namyeung L&F Co Ltd: Key Facts
Summary 16 Namyeung L&F Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Namyeung L&F Co Ltd: Competitive Position 2006
CLOTHING IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Clothing by Subsector: Volume 2001-2006
Table 13 Sales of Clothing by Subsector: Value 2001-2006
Table 14 Sales of Clothing by Subsector: % Volume Growth 2001-2006
Table 15 Sales of Clothing by Subsector: % Value Growth 2001-2006
Table 16 Sales of Men’s Outerwear by Type 2001-2006
Table 17 Sales of Women’s Outerwear by Type 2001-2006
Table 18 Sales of Childrenswear by Type 2001-2006
Table 19 Clothing Company Shares by Retail Value 2004-2006
Table 20 Clothing Brand Shares by Retail Value 2004-2006
Table 21 Sales of Clothing by Distribution Format: % Analysis 2001-2006
Table 22 Forecast Sales of Clothing by Subsector: Volume 2006-2011
Table 23 Forecast Sales of Clothing by Subsector: Value 2006-2011
Table 24 Forecast Sales of Clothing by Subsector: % Volume Growth 2006-2011
Table 25 Forecast Sales of Clothing by Subsector: % Value Growth 2006-2011
FOOTWEAR IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Sales of Footwear by Subsector: Volume 2001-2006
Table 27 Sales of Footwear by Subsector: Value 2001-2006
Table 28 Sales of Footwear by Subsector: % Volume Growth 2001-2006
Table 29 Sales of Footwear by Subsector: % Value Growth 2001-2006
Table 30 Sales of Footwear by Type 2001-2006
Table 31 Footwear Company Shares by Retail Value 2004-2006
Table 32 Footwear Brand Shares by Retail Value 2004-2006
Table 33 Sales of Footwear by Distribution Format: % Analysis 2001-2006
Table 34 Forecast Sales of Footwear by Subsector: Volume 2006-2011
Table 35 Forecast Sales of Footwear by Subsector: Value 2006-2011
Table 36 Forecast Sales of Footwear by Subsector: % Volume Growth 2006-2011
Table 37 Forecast Sales of Footwear by Subsector: % Value Growth 2006-2011