Clothing And Footwear in Spain
Euromonitor International's Clothing And Footwear in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 57 | Publication date: Oct 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Executive summary
2008: a bad year
The year 2008 has not been a positive one for the market in clothing and footwear, which declined significantly relative to 2007 in both volume and value terms. The clothing market declined by 7.2% in value and 4.1% in volume, while the footwear market declined by 6.0% in value and 3.5% in units. These figures are attributable to the serious economic crisis that is affecting Spain, which has led to reductions in consumption across all sectors, in both volume and value terms, and the market for clothing and footwear is no exception. No one expected an economic crisis as virulent as the current one. Spain is in recession, with the highest level of unemployment in 15 years, and an imminent danger of deflation. The current trend indicates that 2009 will be another very difficult year for clothing and footwear, with significant reductions in the market in both value and volume terms.
Government agencies estimate that the crisis will begin to ease from mid- to late 2010. There has been no growth in value or volume sales in 2008, and none is expected for 2009. The impact of the crisis has been less severe on some subsectors, such as children’s wear (because parents seek to minimise its effects on their children) or underwear and nightwear, but other subsectors, such as coats and jackets, are suffering deeper declines than most consumers will be able to endure over time.
Casual style becoming more popular
The casual/streetwear style of clothing has increased its presence in the Spanish market year on year, as new consumption patterns, new habits, a gradual relaxation of workplace dress codes and improvements in the quality of products supplied by large firms all provided the opportunity for its sales to grow.
Imports vs domestic production
The level of imports in this sector, especially from South East Asia, increased considerably during 2007, and especially in 2008, because of the economic crisis. These products are of lower quality but also have lower prices, so they meet the current pattern of consumer demand. As a result, the domestic manufacturing industry for clothing and footwear is experiencing a major crisis, with the loss of nearly 20,000 jobs in 2008. If the crisis persists over a long period, many small family businesses will be forced to close.
In addition, the Spanish textiles market is highly fragmented, with more than 4,000 companies involved, which makes it very difficult for the various businesses to unite to fight for common interests.
Falling average prices and changing distribution patterns
The market structure changed in 2008, to one based on narrower range of products sold at lower unit prices, as retailers sought to maintain the pace of consumption; this was not the case in 2007, when the average unit prices in most sectors continued to increase. Distribution patterns have also changed, with increases in the shares of mixed and grocery retailers (as supermarkets sold more clothing and footwear) and a marked growth in sales over the Internet (where suppliers focused mainly on discounted products).
The uncertain future (2008–2013)
The prospects for the market over the forecast period will depend entirely on the duration of the current economic crisis within Spain. The most optimistic projections foresee an improvement in the economic indicators from the end of 2010 while the worst anticipate that the recession will last until 2012. The period 2008–2013 will therefore be one of uncertainty for consumers, characterised by a first phase in which markets will contract, in both volume and value terms, and a second phase, which will begin to see a gradual improvement.
Table of contents
CLOTHING AND FOOTWEAR IN SPAIN : MARKET INSIGHT
EXECUTIVE SUMMARY
2008: a bad year
Casual style becoming more popular
Imports vs domestic production
Falling average prices and changing distribution patterns
The uncertain future (2008–2013)
KEY TRENDS AND DEVELOPMENTS
Economic crisis hits the market
The success of the factory outlets
Spanish fashion: design and quality
New distribution
The growth of casual wear
MARKET DATA
Table 1 Sales of Clothing and Footwear by Sector: Volume 2003-2008
Table 2 Sales of Clothing and Footwear by Sector: Value 2003-2008
Table 3 Sales of Clothing and Footwear by Sector: % Volume Growth 2003-2008
Table 4 Sales of Clothing and Footwear by Sector: % Value Growth 2003-2008
Table 5 Clothing and Footwear Company Shares 2004-2008
Table 6 Clothing and Footwear Brand Shares 2005-2008
Table 7 Sales of Clothing and Footwear by Distribution Format: % Analysis 2003-2008
Table 8 Forecast Sales of Clothing and Footwear by Sector: Volume 2008-2013
Table 9 Forecast Sales of Clothing and Footwear by Sector: Value 2008-2013
Table 10 Forecast Sales of Clothing and Footwear by Sector: % Volume Growth 2008-2013
Table 11 Forecast Sales of Clothing and Footwear by Sector: % Value Growth 2008-2013
DEFINITIONS
Clothing
Footwear
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SPAIN
ARMAND BASI - CLOTHING AND FOOTWEAR - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Armand Basi: Key Facts
Summary 3 Armand Basi: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
Summary 4 Armand Basi: Production Statistics
COMPETITIVE POSITIONING
Summary 5 Armand Basi: Competitive Position 2008
CALLAGHAN - CLOTHING AND FOOTWEAR - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Callaghan: Key Facts
Summary 7 Callaghan: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
Summary 8 Callaghan: Production Statistics 2008
COMPETITIVE POSITIONING
CALZADOS VICTORIA - CLOTHING AND FOOTWEAR - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Calzados Victoria: Key Facts
Summary 10 Calzados Victoria: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
Summary 11 Calzados Victoria: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 12 Calzados Victoria: Competitive Position 2008
PUNTO BLANCO - CLOTHING AND FOOTWEAR - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Punto Blanco: Key Facts
Summary 14 Punto Blanco: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
Summary 15 Punto Blanco: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 16 Punto Blanco: Competitive Position 2008
TUTTO PICCOLO - CLOTHING AND FOOTWEAR - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Tutto Piccolo SA: Key Facts
Summary 18 Tutto Piccolo S.A.: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
CLOTHING IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 19 New Product Launches 2007–2009
SECTOR DATA
Table 12 Sales of Clothing by Subsector: Volume 2003-2008
Table 13 Sales of Clothing by Subsector: Value 2003-2008
Table 14 Sales of Clothing by Subsector: % Volume Growth 2003-2008
Table 15 Sales of Clothing by Subsector: % Value Growth 2003-2008
Table 16 Sales of Men’s Outerwear by Type 2003-2008
Table 17 Sales of Women’s Outerwear by Type 2003-2008
Table 18 Sales of Childrenswear by Type 2003-2008
Table 19 Clothing Company Shares 2004-2008
Table 20 Clothing Brand Shares 2005-2008
Table 21 Sales of Clothing by Distribution Format: % Analysis 2003-2008
Table 22 Forecast Sales of Clothing by Subsector: Volume 2008-2013
Table 23 Forecast Sales of Clothing by Subsector: Value 2008-2013
Table 24 Forecast Sales of Clothing by Subsector: % Volume Growth 2008-2013
Table 25 Forecast Sales of Clothing by Subsector: % Value Growth 2008-2013
FOOTWEAR IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 20 New Product Launches 2008–2009
SECTOR DATA
Table 26 Sales of Footwear by Subsector: Volume 2003-2008
Table 27 Sales of Footwear by Subsector: Value 2003-2008
Table 28 Sales of Footwear by Subsector: % Volume Growth 2003-2008
Table 29 Sales of Footwear by Subsector: % Value Growth 2003-2008
Table 30 Sales of Footwear by Type 2003-2008
Table 31 Footwear Company Shares 2004-2008
Table 32 Footwear Brand Shares 2005-2008
Table 33 Sales of Footwear by Distribution Format: % Analysis 2003-2008
Table 34 Forecast Sales of Footwear by Subsector: Volume 2008-2013
Table 35 Forecast Sales of Footwear by Subsector: Value 2008-2013
Table 36 Forecast Sales of Footwear by Subsector: % Volume Growth 2008-2013
Table 37 Forecast Sales of Footwear by Subsector: % Value Growth 2008-2013