Clothing And Footwear in Sweden
Euromonitor International's Clothing And Footwear in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 53 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Clothing; Footwear
Executive summary
Strongest increase in retail ever
A strong economic upswing is underway, outpacing the eurozone by a wide margin. This is mainly due to increasing domestic demand; however growth in exports is also rising. The strong increase in disposable incomes, spurred by the Swedish government, facilitated rising consumption. As a result the retail industry reported record growth in recent year reflecting on all areas of retail. The positive outlook for the coming years further stimulates optimism amongst consumers and facilitates further growth.
Continuing growth
The clothing and footwear market for continued its rapid growth in 2006. The highly expansive economy gave consumers confidence to increase their spending. Rising disposable incomes boosted consumer expenditure increases even further. This led to more purchases driving up volumes as well as value sales as customers are willing to invest more money in fashion. While the clothing market continues to grow, the pace is slowing slightly.
Shoes worth their money
Footwear on the other hand saw an astonishing increase causing clothes retailers to venture into this sector. As shoes are considered more of an investment due to their higher price they are less often subject to impulse purchases. However the improved personal economy meant that consumers showed a heightened willingness to invest in shoes, of good quality and en vogue.
Changing demographics challenges market players
As one of the most advanced countries regarding gender equality Sweden has a high rate of women following a career. University education is also strongly promoted, leading to entry into the employment market at an older age. As a result Swedes are starting families rather late, which leads to a delayed baby boom and an ageing population. However, parents are comparably well off, which has a positive effect on the market for children’s clothing. Not only are more products bought for children but their value also increased. This trend offers great potential for companies operating in this area.
A new focus on fashion
Fashion gained increasing importance in Sweden. Men and children in particular were increasingly targeted. Media coverage arouses interest among those that previously were passive. This led not only to increased purchases but also to more educated consumers, who have higher demands that retailers are eager to meet. An increasing demand for quality drives prices up and challenges producers to raise their standards.
An optimistic outlook
Positive economic development is expected to increase further as the unemployment situation is likely to improve. These are bright prospects for the market under review offering much potential to market players. The importance of fashion will only increase as more consumers educate themselves. Companies that meet consumer demands best are most likely to succeed.
Table of contents
CLOTHING AND FOOTWEAR IN SWEDEN : MARKET INSIGHT
EXECUTIVE SUMMARY
Strongest increase in retail ever
Continuing growth
Shoes worth their money
Changing demographics challenges market players
A new focus on fashion
An optimistic outlook
KEY TRENDS AND DEVELOPMENTS
Growing disposable incomes
Ageing population
Fashion awareness increasing
MARKET DATA
Table 1 Sales of Clothing and Footwear by Sector: Volume 2001-2006
Table 2 Sales of Clothing and Footwear by Sector: Value 2001-2006
Table 3 Sales of Clothing and Footwear by Sector: % Volume Growth 2001-2006
Table 4 Sales of Clothing and Footwear by Sector: % Value Growth 2001-2006
Table 5 Clothing and Footwear Company Shares 2004-2006
Table 6 Clothing and Footwear Brand Shares 2004-2006
Table 7 Sales of Clothing and Footwear by Distribution Format: % Analysis 2001-2006
Table 8 Forecast Sales of Clothing and Footwear by Sector: Volume 2006-2011
Table 9 Forecast Sales of Clothing and Footwear by Sector: Value 2006-2011
Table 10 Forecast Sales of Clothing and Footwear by Sector: % Volume Growth 2006-2011
Table 11 Forecast Sales of Clothing and Footwear by Sector: % Value Growth 2006-2011
DEFINITIONS
Clothing
Footwear
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SWEDEN
HENNES & MAURITZ (H&M) AB - CLOTHING AND FOOTWEAR - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Hennes & Mauritz (H&M) AB: Key Facts
Summary 3 Hennes & Mauritz (H&M) AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Hennes & Mauritz (H&M) AB: Competitive Position 2006
LINDEX AB - CLOTHING AND FOOTWEAR - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Lindex AB: Key Facts
Summary 6 Lindex AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Lindex AB: Competitive Position 2006
NILSON GROUP AB - CLOTHING AND FOOTWEAR - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Nilson Group AB: Key Facts
Summary 9 Nilson Group AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Nilson Group AB: Competitive Position 2006
RNB RETAIL & BRANDS AB - CLOTHING AND FOOTWEAR - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 RNB Retail & Brands AB: Key Facts
Summary 12 RNB Retail & Brands AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 RNB Retail & Brands AB: Competitive Position 2006
VARNER-GRUPPEN AS - CLOTHING AND FOOTWEAR - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Varner-Gruppen AS: Key Facts
Summary 15 Varner-Gruppen AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Varner-Gruppen AS: Competitive Position 2006
CLOTHING IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Clothing by Subsector: Volume 2001-2006
Table 13 Sales of Clothing by Subsector: Value 2001-2006
Table 14 Sales of Clothing by Subsector: % Volume Growth 2001-2006
Table 15 Sales of Clothing by Subsector: % Value Growth 2001-2006
Table 16 Sales of Men’s Outerwear by Type 2001-2006
Table 17 Sales of Women’s Outerwear by Type 2001-2006
Table 18 Sales of Childrenswear by Type 2001-2006
Table 19 Clothing Company Shares by Retail Value 2004-2006
Table 20 Clothing Brand Shares by Retail Value 2004-2006
Table 21 Sales of Clothing by Distribution Format: % Analysis 2001-2006
Table 22 Forecast Sales of Clothing by Subsector: Volume 2006-2011
Table 23 Forecast Sales of Clothing by Subsector: Value 2006-2011
Table 24 Forecast Sales of Clothing by Subsector: % Volume Growth 2006-2011
Table 25 Forecast Sales of Clothing by Subsector: % Value Growth 2006-2011
FOOTWEAR IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Sales of Footwear by Subsector: Volume 2001-2006
Table 27 Sales of Footwear by Subsector: Value 2001-2006
Table 28 Sales of Footwear by Subsector: % Volume Growth 2001-2006
Table 29 Sales of Footwear by Subsector: % Value Growth 2001-2006
Table 30 Sales of Footwear by Type 2001-2006
Table 31 Footwear Company Shares by Retail Value 2004-2006
Table 32 Footwear Brand Shares by Retail Value 2004-2006
Table 33 Sales of Footwear by Distribution Format: % Analysis 2001-2006
Table 34 Forecast Sales of Footwear by Subsector: Volume 2006-2011
Table 35 Forecast Sales of Footwear by Subsector: Value 2006-2011
Table 36 Forecast Sales of Footwear by Subsector: % Volume Growth 2006-2011
Table 37 Forecast Sales of Footwear by Subsector: % Value Growth 2006-2011