Clothing And Footwear in Taiwan
Euromonitor International's Clothing And Footwear in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 57 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Clothing; Footwear
Executive summary
Local Brands Suffer Due to Imported Products
Local brand players perform well in the mid market segment with the advantages of local expertise and low production and transport costs. However, since the government removed the ban on low-priced Chinese imports, local players lost their cost advantage. International brands still lead sales in the high-end market, so despite steady market growth, local players face challenging conditions.
Diversified Branding, Strategy to Success
In views of the challenging market conditions, local players adopted a strategy of diversified brands to penetrate different market segments. Players market and distribute a variety of self-owned and international brands, which they can offer advantages of sales channel and market expertise.
Growing Importance of Distribution
Distribution is a key factor to success in a highly competitive market. Most players market products through different channels to increase their market share. Department stores and high street clothing and footwear shops are the major channels, with some large players establishing their own chain stores in major towns and cities. Alternative channels like the internet and TV shopping are also playing more important roles than before.
Casual Clothing and Footwear, the Format with Largest Sales
Influenced by the local dressing culture and customer lifestyles, casual clothing and footwear accounted for the largest share of sales in terms of product format. As there are few occasions for people to wear evening clothing and footwear, the market for these items will remain limited in the future.
Stable Future Growth
Taiwan's economic outlook remains positive. Consumption of clothing and footwear should therefore continue to see slow but steady growth in both volume and value terms over the forecast period. However, individual subsector performances will vary because of consumer lifestyles and fashion trends.
Table of contents
CLOTHING AND FOOTWEAR IN TAIWAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Local Brands Suffer Due to Imported Products
Diversified Branding, Strategy to Success
Growing Importance of Distribution
Casual Clothing and Footwear, the Format with Largest Sales
Stable Future Growth
KEY TRENDS AND DEVELOPMENTS
Mature Market with Stable Growth Outlook
Challenging Condition for Local Brands
Chain Store Development a Way to Increase Sales
Alternative Distribution Channels Play More Important Roles
MARKET DATA
Table 1 Sales of Clothing and Footwear by Sector: Volume 2001-2006
Table 2 Sales of Clothing and Footwear by Sector: Value 2001-2006
Table 3 Sales of Clothing and Footwear by Sector: % Volume Growth 2001-2006
Table 4 Sales of Clothing and Footwear by Sector: % Value Growth 2001-2006
Table 5 Clothing and Footwear Company Shares 2004-2006
Table 6 Clothing and Footwear Brand Shares 2004-2006
Table 7 Sales of Clothing and Footwear by Distribution Format: % Analysis 2001-2006
Table 8 Forecast Sales of Clothing and Footwear by Sector: Volume 2006-2011
Table 9 Forecast Sales of Clothing and Footwear by Sector: Value 2006-2011
Table 10 Forecast Sales of Clothing and Footwear by Sector: % Volume Growth 2006-2011
Table 11 Forecast Sales of Clothing and Footwear by Sector: % Value Growth 2006-2011
DEFINITIONS
Clothing
Footwear
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - TAIWAN
CARNIVAL INDUSTRIAL CORP - CLOTHING AND FOOTWEAR - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Carnival Industrial Corp: Key Facts
Summary 3 Carnival Industrial Corp: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Carnival Industrial Corp: Competitive Position 2006
FAR EASTERN TEXTILE LTD - CLOTHING AND FOOTWEAR - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Far Eastern Textile Ltd: Key Facts
Summary 6 Far Eastern Textile Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 7 Far Eastern Textile Ltd : Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Far Eastern Textile Ltd: Competitive Position 2006
LA NEW INTERNATIONAL CORP - CLOTHING AND FOOTWEAR - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 La New International Corp: Key Facts
Summary 10 La New International Corp: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 11 La New International Corp: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 La New International Corp: Competitive Position 2006
LES ENPHANTS CO LTD - CLOTHING AND FOOTWEAR - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Les Enphants Co Ltd: Key Facts
Summary 14 Les Enphants Co Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 15 Les Enphants Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 Les Enphants Co Ltd: Competitive Position 2006
MUNSIN GARMENT CORP - CLOTHING AND FOOTWEAR - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Munsin Garment Corp: Key Facts
Summary 18 Munsin Garment Corp: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 19 Munsin Garment Corp: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 20 Munsin Garment Corp: Competitive Position 2006
CLOTHING IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Clothing by Subsector: Volume 2001-2006
Table 13 Sales of Clothing by Subsector: Value 2001-2006
Table 14 Sales of Clothing by Subsector: % Volume Growth 2001-2006
Table 15 Sales of Clothing by Subsector: % Value Growth 2001-2006
Table 16 Sales of Men's Outerwear by Type 2001-2006
Table 17 Sales of Women's Outerwear by Type 2001-2006
Table 18 Sales of Childrenswear by Type 2001-2006
Table 19 Clothing Company Shares by Retail Value 2004-2006
Table 20 Clothing Brand Shares by Retail Value 2004-2006
Table 21 Sales of Clothing by Distribution Format: % Analysis 2001-2006
Table 22 Forecast Sales of Clothing by Subsector: Volume 2006-2011
Table 23 Forecast Sales of Clothing by Subsector: Value 2006-2011
Table 24 Forecast Sales of Clothing by Subsector: % Volume Growth 2006-2011
Table 25 Forecast Sales of Clothing by Subsector: % Value Growth 2006-2011
FOOTWEAR IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Sales of Footwear by Subsector: Volume 2001-2006
Table 27 Sales of Footwear by Subsector: Value 2001-2006
Table 28 Sales of Footwear by Subsector: % Volume Growth 2001-2006
Table 29 Sales of Footwear by Subsector: % Value Growth 2001-2006
Table 30 Sales of Footwear by Type 2001-2006
Table 31 Footwear Company Shares by Retail Value 2004-2006
Table 32 Footwear Brand Shares by Retail Value 2004-2006
Table 33 Sales of Footwear by Distribution Format: % Analysis 2001-2006
Table 34 Forecast Sales of Footwear by Subsector: Volume 2006-2011
Table 35 Forecast Sales of Footwear by Subsector: Value 2006-2011
Table 36 Forecast Sales of Footwear by Subsector: % Volume Growth 2006-2011
Table 37 Forecast Sales of Footwear by Subsector: % Value Growth 2006-2011