Clothing And Footwear in the Czech Republic
Euromonitor International's Clothing And Footwear in the Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 11 | Publication date: Jun 2005
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Clothing; Footwear
Executive summary
High level of economic stability
The country’s economy grew by 3-4% in real terms each year during the 1998-2003 period. The local currency, the korun, strengthened against Western currencies and inflation remained low at 5%. Although unemployment displayed a rising trend over the review period, it never exceeded 10%.
Spending priorities restrict clothing and footwear sales
Despite positive developments in household income, household expenditure, disposable income and the average wage, clothing and footwear failed to attract consumer interest. Any spare resources were instead spent on the growing cost of housing, education and health and in enjoyment of leisure. Retail sales of clothing and footwear reached CK51billion in 2003, down by nearly 3% at current prices from the previous year. However, clothing and footwear sales are expected to recover strongly in 2004 as consumers shift their budgetary focus from other personal and household expenditures
Knitwear leads the clothing industry but shows stagnant performance
Knitwear represents the largest product group. In 2004, it accounted for a 36% share of total sales, down from 39% in 1999. However, owing to its relative maturity, knitwear was also the second most sluggish product group, recording only a 1% current value increase during the 1999-2004 review period.
Clothing accessories drive clothing sales
Sales of clothing accessories nearly doubled at current prices during the 1999-2004 period, achieving a sizeable 81% increase in current value terms. Clothing accessories accounted for the most dynamic product group, pushing its industry share from 7% in 1999 to nearly 12% in 2004 as a result. As Czech consumers have become endowed with more disposable income, they have increased their purchase of non-essential clothing accessories. More importantly, Czech consumers are discovering that clothing accessories can make an all important fashion and design change to an outfit. Consumers are able to achieve a complete change of look at little expense, even revitalising old items of clothing.
Women’s outerwear recorded the largest losses
Sales of women’s outerwear fell from CK9 billion in 1999 to almost CK7 billion in 2004. Between 1999 and 2004, it declined by 20% at current prices. Women’s outerwear suffered from the effects of the strong korun and cheap imports from the Far East.
Specialist retailers represent the leading retail format
Specialist retailers accounted for 37% of clothing sales and an even higher 45% of footwear sales by 2003. These channels were followed in importance by markets, department and variety stores and supermarkets. Supermarkets represent the fastest growing format while internet shopping is also gaining in popularity.
Both clothing and footwear likely to record positive gains by 2009
Retail sales of clothing and footwear are forecast to increase by just over 2% each year in constant value terms between 2004 and 2009. The clothing and footwear segments are anticipated to grow at fairly equal rates, as Czech consumers are expected to continue more of their income to purchasing such items. Outerwear should drive sales of clothing, while children’s shoes will stimulate the future footwear industry.
Table of contents
CLOTHING AND FOOTWEAR IN THE CZECH REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
CLOTHING AND FOOTWEAR
Market Performance
Table 1 Czech Republic: GDP, Household Income and Expenditure, 1998-2003
Table 2 Retail Sales of Clothing and Footwear: Value 1999-2004
Table 3 Retail Sales of Clothing and Footwear: % Value Growth 1999-2004
FORECAST MARKET PERFORMANCE
Table 4 Forecast Retail Sales of Clothing and Footwear: Value 2004-2009
Table 5 Forecast Retail Sales of Clothing and Footwear: % Value Growth 2004-2009
DEFINITIONS
CLOTHING IN THE CZECH REPUBLIC
SECTOR PERFORMANCE
Knitwear leads sales of clothing
Clothing accessories drive sales of clothing
Underwear and nightwear records positive growth
Fall in quality stimulates sales of socks, stockings and tights
Outerwear at the heart of the decline in clothing sales
Table 6 Retail Sales of Clothing: Value 1999-2004
Table 7 Retail Sales of Clothing: % Value Growth 1999-2004
LEADING COMPANY PROFILES
Odevni Podnik AS
Jitex AS
RETAIL DISTRIBUTION
Specialist retailers slip but still the largest retail channel for clothing
Department and variety stores not going down without a fight
Markets on the decline
Supermarkets compete on price
Internet/mail order on the rise
Table 8 Retail Sales of Clothing by Distribution Format: % Analysis 1998/2003
FOOTWEAR IN THE CZECH REPUBLIC
SECTOR PERFORMANCE
Footwear industry sees fluctuating performance
Cheap imports and high housing costs limit footwear sales
Children’s footwear drives sales
Table 9 Retail Sales of Footwear: Value 1999-2004
Table 10 Retail Sales of Footwear: % Value Growth 1999-2004
LEADING COMPANY PROFILES
Bata CR AS
RETAIL DISTRIBUTION
Specialist retailers drive sales of footwear
Department and variety stores fight back
Markets decline in importance
Supermarkets drive sales of footwear
Table 11 Retail Sales of Footwear by Distribution Format: % Analysis 1998/2003