Clothing And Footwear in the Netherlands
Euromonitor International's Clothing And Footwear in the Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 49 | Publication date: Sep 2009
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Executive summary
Poor performance clothing and footwear in second semester
The clothing and footwear sectors did not have a good year in 2008. The improved economic and retail conditions helped clothing and footwear to show a further recovery in the first six months of 2008 and sales for most product groups increased in that period. The second half of 2008 was also disappointing and this meant that overall the sector registered a loss in sales value. There were a number of contributing factors, but the threat of an economic depression and the turmoil on the international financial markets made consumers more cautious in the second half of 2008 and clothing and footwear sales declined. The result was that overall performance in 2008 was not very impressive and lower than the average performance during the review period.
Consumer confidence important influence on clothing and footwear
Consumer confidence in the development of the Dutch economy declined dramatically towards the end of 2008. Only one year earlier, the growth of clothing and footwear sales was higher than it was during the review period. Main reason for this was the improved confidence in the economy in 2006 and 2007. During the review period there were times when the sector showed a serious decline in sales value as the economic slowdown combined with a fierce competition on price in Dutch retail lead to a decline in sales. As the Dutch economy recovered, sales in clothing recovered as well. In the second half of 2008 this all changed though and the sector registered a decline which had a negative impact on the development of the clothing and footwear sectors.
Men’s shorts and trousers and women’s footwear show most growth
Men’s shorts and trousers was the subsector that showed the least decline in clothing in 2008. The reason for this relatively limited loss of sales was the fact that jeans is showing the best performance in Dutch clothing. Both in terms of volume and value, jeans are still gaining ground. There is an ever increasing variety in types of styles, washings and colours. The major jeans brands are therefore still able to convince Dutch men in particular to wear more jeans and buy several pairs in different styles. In footwear women’s footwear is a key subsector. Women buy more shoes than men and for women it is more of a fashion item, while Dutch men consider shoes to be more of a utilitarian object. One interesting observation regarding women’s footwear is that this market is less influenced by the economy than other men’s footwear or childrens footwear. During 2007 when consumer confidence was up, the growth of women’s footwear was the lowest within the sector, but in 2008 when consumer confidence was down, women’s footwear showed the strongest performance.
Leading major retailers big influence on competitive environment
In clothing and footwear retail companies such as C&A, H&M and Macintosh in footwear are dominant forces in their respective sectors. In many cases smaller independent players that have not been able to create a specific niche market to cater to are being pushed out of the market. These large players are able to frequently demand superior buying conditions and therefore have a better competitive position in markets were value for money is the most important factor in being successful. This position in the retail sector also means that the (private label) brands sold at these major fashion retailers are the dominant brands in the clothing and footwear sector.
Economic development major influence on clothing and footwear
The Dutch economy is expected to show a decline in GDP over the next few years. Clothing and footwear are both sectors that usually show a strong correlation with the state of the economy. This means that it is unlikely that sales will reach the same levels as in 2007 and 2008. A modest decline in sales is the most probable scenario for the next five years. Generally speaking footwear reacts more heavily to economic uncertainty than for instance clothing does. Consumers tend to put off replacing their old footwear during these times and this means that the frequency of footwear purchase is lower. Premium luxury clothing and footwear in particular is likely to suffer. This of course means that overall sales of clothing and footwear will slow down.
Table of contents
CLOTHING AND FOOTWEAR IN THE NETHERLANDS : MARKET INSIGHT
EXECUTIVE SUMMARY
Poor performance clothing and footwear in second semester
Consumer confidence important influence on clothing and footwear
Men’s shorts and trousers and women’s footwear show most growth
Leading major retailers big influence on competitive environment
Economic development major influence on clothing and footwear
KEY TRENDS AND DEVELOPMENTS
Uncertainty surrounding future Dutch economy
Demographic developments impacts consumer landscape packaging
Internet a substantial force in Dutch retail
Large retail chains continue to dominate clothing and footwear retail
It’s not easy being green
MARKET DATA
Table 1 Sales of Clothing and Footwear by Sector: Volume 2003-2008
Table 2 Sales of Clothing and Footwear by Sector: Value 2003-2008
Table 3 Sales of Clothing and Footwear by Sector: % Volume Growth 2003-2008
Table 4 Sales of Clothing and Footwear by Sector: % Value Growth 2003-2008
Table 5 Clothing and Footwear Company Shares 2004-2008
Table 6 Clothing and Footwear Brand Shares 2005-2008
Table 7 Sales of Clothing and Footwear by Distribution Format: % Analysis 2003-2008
Table 8 Forecast Sales of Clothing and Footwear by Sector: Volume 2008-2013
Table 9 Forecast Sales of Clothing and Footwear by Sector: Value 2008-2013
Table 10 Forecast Sales of Clothing and Footwear by Sector: % Volume Growth 2008-2013
Table 11 Forecast Sales of Clothing and Footwear by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NETHERLANDS
C&A NEDERLAND BV - CLOTHING AND FOOTWEAR - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 2 C&A Nederland BV: Key Facts
Summary 3 C&A Nederland BV: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 C&A Nederland BV: Competitive Position 2008
L TEN CATE BV - CLOTHING AND FOOTWEAR - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 5 L Ten Cate BV: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 L Ten Cate BV: Competitive Position 2008
OILILY BV - CLOTHING AND FOOTWEAR - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Oilily BV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SCHOENFABRIEK WED JP VAN BOMMEL BV - CLOTHING AND FOOTWEAR - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Schoenfabriek Wed JP van Bommel BV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Schoenfabriek Wed JP van Bommel BV: Competitive Position 2008
VAN LIER SHOES NV - CLOTHING AND FOOTWEAR - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Van Lier Shoes N.V.: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
CLOTHING IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 11 New Product Launches 2008
SECTOR DATA
Table 12 Sales of Clothing by Subsector: Volume 2003-2008
Table 13 Sales of Clothing by Subsector: Value 2003-2008
Table 14 Sales of Clothing by Subsector: % Volume Growth 2003-2008
Table 15 Sales of Clothing by Subsector: % Value Growth 2003-2008
Table 16 Sales of Men’s Outerwear by Type 2003-2008
Table 17 Sales of Women’s Outerwear by Type 2003-2008
Table 18 Sales of Childrenswear by Type 2003-2008
Table 19 Clothing Company Shares 2004-2008
Table 20 Clothing Brand Shares 2005-2008
Table 21 Sales of Clothing by Distribution Format: % Analysis 2003-2008
Table 22 Forecast Sales of Clothing by Subsector: Volume 2008-2013
Table 23 Forecast Sales of Clothing by Subsector: Value 2008-2013
Table 24 Forecast Sales of Clothing by Subsector: % Volume Growth 2008-2013
Table 25 Forecast Sales of Clothing by Subsector: % Value Growth 2008-2013
FOOTWEAR IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 12 New Product Launches 2008
SECTOR DATA
Table 26 Sales of Footwear by Subsector: Volume 2003-2008
Table 27 Sales of Footwear by Subsector: Value 2003-2008
Table 28 Sales of Footwear by Subsector: % Volume Growth 2003-2008
Table 29 Sales of Footwear by Subsector: % Value Growth 2003-2008
Table 30 Sales of Footwear by Type 2003-2008
Table 31 Footwear Company Shares 2004-2008
Table 32 Footwear Brand Shares 2005-2008
Table 33 Sales of Footwear by Distribution Format: % Analysis 2003-2008
Table 34 Forecast Sales of Footwear by Subsector: Volume 2008-2013
Table 35 Forecast Sales of Footwear by Subsector: Value 2008-2013
Table 36 Forecast Sales of Footwear by Subsector: % Volume Growth 2008-2013
Table 37 Forecast Sales of Footwear by Subsector: % Value Growth 2008-2013