Coca-Cola Co, The
Euromonitor International's company profile, Coca-Cola Co, The offers detailed strategic analysis of the company's business, examining its performance in the health of the nation market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 5 | Tables: 7 | Publication date: Sep 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE HEALTH AND WELLNESS BUSINESS
Table 1 Coca-Cola Co, The: World Sales Performance of Key Sectors and Company Presence
CORPORATE OVERVIEW
STRATEGIC OBJECTIVES AND CHALLENGES
OPERATIONAL AND DISTRIBUTION STRATEGIES
OWNERSHIP EVENTS
Summary 1 Coca-Cola Co, The: Key Facts
PERFORMANCE BY REGION AND BY SECTOR
HEALTH AND WELLNESS MARKET ASSESSMENT
SPORTS DRINKS – THE COCA-COLA COMPANY’S LAST FRONTIER
Competitive landscape
Prospects
H&W CARBONATES – THE COCA-COLA COMPANY’S FIRST H&W CARBONATED BEVERAGE STABILISES GROWTH FOR NEW EXPANSION
Competitive landscape
Prospects
BRAND ASSESSMENT
BRAND STRATEGY
Glaceau
Diet Coke
Summary 2 Coca-Cola Co, The: Health and Wellness Brands 2006
APPENDICES
FINANCIAL SUMMARY
Table 2 Coca-Cola Co, The: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 3 Coca-Cola Co, The: Historical Development
Summary 4 Coca-Cola Co, The: Subsidiaries 2005
Summary 5 Coca-Cola Co, The: Websites