Coca-Cola Co, The

Euromonitor International's company profile, Coca-Cola Co, The offers detailed strategic analysis of the company's business, examining its performance in the soft drinks market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

PROSPECTS FOR THE SOFT DRINKS BUSINESS

CORE BUSINESSES

GROWTH OPPORTUNITIES

Emerging markets represent key expansion opportunities

White drinks and cosmeceutical beverages

LIMITED POTENTIAL

Developed market-led gloomy outlook for carbonates puts emphasis on emerging world investment

Wellbeing and convenience trends constrain concentrates

Downbeat Japanese market conditions hits global RTD coffee's performance

Asian speciality drinks remain regional

Table 1 Coca-Cola Co, The: Soft Drinks World Sector Sales Performance by Volume 2006

Table 2 Coca-Cola Co, The: Soft Drinks World Sector Sales Performance by Value 2006

Table 3 Coca-Cola Co, The: Soft Drinks Regional Sales Performance by Volume 2006

Table 4 Coca-Cola Co, The: Soft Drinks Regional Sales Performance by Value 2006

GROWTH STRATEGY AND MARKET PERFORMANCE

STRATEGIC OBJECTIVES AND CHALLENGES

Focus on wellbeing and functional innovation

Acquisition-led strategies in non-carbonates

Table 5 Coca-Cola Co, The: World Shares & Rankings in Soft Drinks by Sector by Volume 2005-2006

Table 6 Coca-Cola Co, The: World Shares & Rankings in Soft Drinks by Sector by Value 2005-2006

Table 7 Coca-Cola Co, The: World and Regional Shares in Soft Drinks by Sector by Volume 2006

Table 8 Coca-Cola Co, The: World and Regional Shares in Soft Drinks by Sector by Value 2006

CORPORATE OVERVIEW

COCA-COLA CO, THE

Summary 1 Coca-Cola Co, The: Key Facts by Volume

Summary 2 Coca-Cola Co, The: Key Facts by Value

PRODUCTION AND DISTRIBUTION

BRAND ASSESSMENT

BRAND STRATEGY

CIEL

COCA-COLA

DASANI

DIET COKE

FANTA

GEORGIA

MINUTE MAID

POWERADE

SPRITE

Table 9 Coca-Cola Co, The: Ciel World Shares & Rankings in Soft Drinks by Sector by Volume 2005-2006

Table 10 Coca-Cola Co, The: Ciel World Shares & Rankings in Soft Drinks by Sector by Value 2005-2006

Table 11 Coca-Cola Co, The: Ciel Regional Shares in Soft Drinks by Sector by Volume 2006

Table 12 Coca-Cola Co, The: Ciel Regional Shares in Soft Drinks by Sector by Value 2006

Table 13 Coca-Cola Co, The: Coca-Cola World Shares & Rankings in Soft Drinks by Sector by Volume 2005-2006

Table 14 Coca-Cola Co, The: Coca-Cola World Shares & Rankings in Soft Drinks by Sector by Value 2005-2006

Table 15 Coca-Cola Co, The: Coca-Cola Regional Shares in Soft Drinks by Sector by Volume 2006

Table 16 Coca-Cola Co, The: Coca-Cola Regional Shares in Soft Drinks by Sector by Value 2006

Table 17 Coca-Cola Co, The: Dasani World Shares & Rankings in Soft Drinks by Sector by Volume 2005-2006

Table 18 Coca-Cola Co, The: Dasani World Shares & Rankings in Soft Drinks by Sector by Value 2005-2006

Table 19 Coca-Cola Co, The: Dasani Regional Shares in Soft Drinks by Sector by Volume 2006

Table 20 Coca-Cola Co, The: Dasani Regional Shares in Soft Drinks by Sector by Value 2006

Table 21 Coca-Cola Co, The: Diet Coke World Shares & Rankings in Soft Drinks by Sector by Volume 2005-2006

Table 22 Coca-Cola Co, The: Diet Coke World Shares & Rankings in Soft Drinks by Sector by Value 2005-2006

Table 23 Coca-Cola Co, The: Diet Coke Regional Shares in Soft Drinks by Sector by Volume 2006

Table 24 Coca-Cola Co, The: Diet Coke Regional Shares in Soft Drinks by Sector by Value 2006

Table 25 Coca-Cola Co, The: Fanta World Shares & Rankings in Soft Drinks by Sector by Volume 2005-2006

Table 26 Coca-Cola Co, The: Fanta World Shares & Rankings in Soft Drinks by Sector by Value 2005-2006

Table 27 Coca-Cola Co, The: Fanta Regional Shares in Soft Drinks by Sector by Volume 2006

Table 28 Coca-Cola Co, The: Fanta Regional Shares in Soft Drinks by Sector by Value 2006

Table 29 Coca-Cola Co, The: Georgia World Shares & Rankings in Soft Drinks by Sector by Volume 2005-2006

Table 30 Coca-Cola Co, The: Georgia World Shares & Rankings in Soft Drinks by Sector by Value 2005-2006

Table 31 Coca-Cola Co, The: Georgia Regional Shares in Soft Drinks by Sector by Volume 2006

Table 32 Coca-Cola Co, The: Georgia Regional Shares in Soft Drinks by Sector by Value 2006

Table 33 Coca-Cola Co, The: Minute Maid World Shares & Rankings in Soft Drinks by Sector by Volume 2005-2006

Table 34 Coca-Cola Co, The: Minute Maid World Shares & Rankings in Soft Drinks by Sector by Value 2005-2006

Table 35 Coca-Cola Co, The: Minute Maid Regional Shares in Soft Drinks by Sector by Volume 2006

Table 36 Coca-Cola Co, The: Minute Maid Regional Shares in Soft Drinks by Sector by Value 2006

Table 37 Coca-Cola Co, The: Powerade World Shares & Rankings in Soft Drinks by Sector by Volume 2005-2006

Table 38 Coca-Cola Co, The: Powerade World Shares & Rankings in Soft Drinks by Sector by Value 2005-2006

Table 39 Coca-Cola Co, The: Powerade Regional Shares in Soft Drinks by Sector by Volume 2006

Table 40 Coca-Cola Co, The: Powerade Regional Shares in Soft Drinks by Sector by Value 2006

Table 41 Coca-Cola Co, The: Sprite World Shares & Rankings in Soft Drinks by Sector by Volume 2005-2006

Table 42 Coca-Cola Co, The: Sprite World Shares & Rankings in Soft Drinks by Sector by Value 2005-2006

Table 43 Coca-Cola Co, The: Sprite Regional Shares in Soft Drinks by Sector by Volume 2006

Table 44 Coca-Cola Co, The: Sprite Regional Shares in Soft Drinks by Sector by Value 2006

APPENDICES

FINANCIAL SUMMARY

Table 45 Coca-Cola Co, The: Financial Summary 2002-2006

COMPANY BACKGROUND

Summary 3 Coca-Cola Co, The: Historical Development

Summary 4 Coca-Cola Co, The: Subsidiaries 2006

Summary 5 Coca-Cola Co, The: Soft Drinks Brands 2006

Summary 6 Coca-Cola Co, The: Websites

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