Coca-Cola Co, The
Euromonitor International's company profile, Coca-Cola Co, The offers detailed strategic analysis of the company's business, examining its performance in the soft drinks market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Tables: 51 | Publication date: May 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR COCA-COLA CO, THE IN SOFT DRINKS
CORE BUSINESSES
GROWTH OPPORTUNITIES
Russian soft drinks offers riches but PepsiCo’s smash and grab raid is a warning
Wahaha worries for Danone offers The Coca-Cola Company bottled water opportunity
Bottled water potential for The Coca-Cola Company in Turkey
RTD beverages offer fillip to The Coca-Cola Company’s core market carbonates woes
LIMITED POTENTIAL
No light at the end of the tunnel in carbonates for The Coca-Cola Company
Tough times ahead in juice in the US for The Coca-Cola Company
Rising competition threatens to affect The Coca-Cola Company’s key market development plans
Table 1 Coca-Cola Co, The: Soft Drinks World Sector Sales Performance by Volume 2007
Table 2 Coca-Cola Co, The: Soft Drinks World Sector Sales Performance by Value 2007
Table 3 Coca-Cola Co, The: Soft Drinks Regional Sales Performance by Volume 2007
Table 4 Coca-Cola Co, The: Soft Drinks Regional Sales Performance by Value 2007
GROWTH STRATEGIES AND MARKET PERFORMANCE
Table 5 Coca-Cola Co, The: World Shares & Rankings in Soft Drinks by Sector by Volume 2006-2007
Table 6 Coca-Cola Co, The: World Shares & Rankings in Soft Drinks by Sector by Value 2006-2007
Table 7 Coca-Cola Co, The: World and Regional Shares in Soft Drinks by Sector by Volume 2007
Table 8 Coca-Cola Co, The: World and Regional Shares in Soft Drinks by Sector by Value 2007
CORPROATE OVERVIEW
COCA-COLA CO, THE
Summary 1 Coca-Cola Co, The: Soft Drinks Key Facts by Volume
Summary 2 Coca-Cola Co, The: Soft Drinks Key Facts by Value
PRODUCTION AND DISTRIBUTION
BRAND ASSESSMENT
BRAND STRATEGY
CIEL
COCA-COLA
DASANI
DIET COKE
FANTA
GEORGIA
MINUTE MAID
POWERADE
SPRITE
Table 9 Coca-Cola Co, The: Ciel World Shares & Rankings in Soft Drinks by Sector by Volume 2006-2007
Table 10 Coca-Cola Co, The: Ciel World Shares & Rankings in Soft Drinks by Sector by Value 2006-2007
Table 11 Coca-Cola Co, The: Ciel Regional Shares in Soft Drinks by Sector by Volume 2007
Table 12 Coca-Cola Co, The: Ciel Regional Shares in Soft Drinks by Sector by Value 2007
Table 13 Coca-Cola Co, The: Coca-Cola World Shares & Rankings in Soft Drinks by Sector by Volume 2006-2007
Table 14 Coca-Cola Co, The: Coca-Cola World Shares & Rankings in Soft Drinks by Sector by Value 2006-2007
Table 15 Coca-Cola Co, The: Coca-Cola Regional Shares in Soft Drinks by Sector by Volume 2007
Table 16 Coca-Cola Co, The: Coca-Cola Regional Shares in Soft Drinks by Sector by Value 2007
Table 17 Coca-Cola Co, The: Dasani World Shares & Rankings in Soft Drinks by Sector by Volume 2006-2007
Table 18 Coca-Cola Co, The: Dasani World Shares & Rankings in Soft Drinks by Sector by Value 2006-2007
Table 19 Coca-Cola Co, The: Dasani Regional Shares in Soft Drinks by Sector by Volume 2007
Table 20 Coca-Cola Co, The: Dasani Regional Shares in Soft Drinks by Sector by Value 2007
Table 21 Coca-Cola Co, The: Diet Coke World Shares & Rankings in Soft Drinks by Sector by Volume 2006-2007
Table 22 Coca-Cola Co, The: Diet Coke World Shares & Rankings in Soft Drinks by Sector by Value 2006-2007
Table 23 Coca-Cola Co, The: Diet Coke Regional Shares in Soft Drinks by Sector by Volume 2007
Table 24 Coca-Cola Co, The: Diet Coke Regional Shares in Soft Drinks by Sector by Value 2007
Table 25 Coca-Cola Co, The: Fanta World Shares & Rankings in Soft Drinks by Sector by Volume 2006-2007
Table 26 Coca-Cola Co, The: Fanta World Shares & Rankings in Soft Drinks by Sector by Value 2006-2007
Table 27 Coca-Cola Co, The: Fanta Regional Shares in Soft Drinks by Sector by Volume 2007
Table 28 Coca-Cola Co, The: Fanta Regional Shares in Soft Drinks by Sector by Value 2007
Table 29 Coca-Cola Co, The: Georgia World Shares & Rankings in Soft Drinks by Sector by Volume 2006-2007
Table 30 Coca-Cola Co, The: Georgia World Shares & Rankings in Soft Drinks by Sector by Value 2006-2007
Table 31 Coca-Cola Co, The: Georgia Regional Shares in Soft Drinks by Sector by Volume 2007
Table 32 Coca-Cola Co, The: Georgia Regional Shares in Soft Drinks by Sector by Value 2007
Table 33 Coca-Cola Co, The: Minute Maid World Shares & Rankings in Soft Drinks by Sector by Volume 2006-2007
Table 34 Coca-Cola Co, The: Minute Maid World Shares & Rankings in Soft Drinks by Sector by Value 2006-2007
Table 35 Coca-Cola Co, The: Minute Maid Regional Shares in Soft Drinks by Sector by Volume 2007
Table 36 Coca-Cola Co, The: Minute Maid Regional Shares in Soft Drinks by Sector by Value 2007
Table 37 Coca-Cola Co, The: Powerade World Shares & Rankings in Soft Drinks by Sector by Volume 2006-2007
Table 38 Coca-Cola Co, The: Powerade World Shares & Rankings in Soft Drinks by Sector by Value 2006-2007
Table 39 Coca-Cola Co, The: Powerade Regional Shares in Soft Drinks by Sector by Volume 2007
Table 40 Coca-Cola Co, The: Powerade Regional Shares in Soft Drinks by Sector by Value 2007
Table 41 Coca-Cola Co, The: Sprite World Shares & Rankings in Soft Drinks by Sector by Volume 2006-2007
Table 42 Coca-Cola Co, The: Sprite World Shares & Rankings in Soft Drinks by Sector by Value 2006-2007
Table 43 Coca-Cola Co, The: Sprite Regional Shares in Soft Drinks by Sector by Volume 2007
Table 44 Coca-Cola Co, The: Sprite Regional Shares in Soft Drinks by Sector by Value 2007
APPENDICES
FINANCIAL SUMMARY
Table 45 Coca-Cola Co, The: Financial Summary 2003-2007
COMPANY BACKGROUND
Summary 3 Coca-Cola Co, The: Historical Development
Summary 4 Coca-Cola Co, The: Subsidiaries 2007
Summary 5 Coca-Cola Co, The: Soft Drinks Brands 2007
Summary 6 Coca-Cola Co, The: Websites