Coca-Cola Enterprises Inc
Euromonitor International's company profile, Coca-Cola Enterprises Inc offers detailed strategic analysis of the company's business, examining its performance in the soft drinks market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 5 | Tables: 2 | Publication date: Nov 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE SOFT DRINKS BUSINESS
CORE BUSINESSES
Non-carbonates set to offer most potential
Diet carbonates is the growth engine in carbonates
GROWTH OPPORTUNITIES
The Coca-Cola Company's capability in acquisition will help Coca-Cola Enterprises
Participation of takeover activities
Strengthened relationships with other licensors
LIMITED POTENTIAL
STRATEGIC OBJECTIVES AND CHALLENGES
Diversification is the priority
Benefiting from The Coca-Cola Company's acquisition-led strategy
OPERATION AND DISTRIBUTION
Territories are strong economies
Retail consolidation creates challenge
Changing cost environment
Route to improve operational efficiency
Healthy opportunities arising in on-trade
CORPORATE OVERVIEW
COCA-COLA ENTERPRISES INC
Largest bottler of The Coca-Cola Company
Football World Cup renewed growth in Europe
MARKETING STRATEGIES
APPENDICES
FINANCIAL SUMMARY
Table 1 Coca-Cola Enterprises Inc: Financial Summary 2003-2006
Summary 1 Coca-Cola Enterprises Inc: Subsidiaries 2006