Coffee in Bulgaria
Euromonitor International's Coffee in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 37 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Fresh coffee; Instant coffee
Table of contents
HOT DRINKS IN BULGARIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Good growth supported by consumers trading up
Economy brands dominate but premium brands gain importance
Coffee companies dominate
New players to support growth
KEY TRENDS AND DEVELOPMENTS
Import amendments benefit tea and coffee importers
Chained on-trade coffee shops to grow in number
Specialist retailers lose share
Private label trends
Low pricing strategies vs higher margin alternatives
MARKET DATA
Table 1 Sales of Hot Drinks by Sector: Volume 2001-2006
Table 2 Sales of Hot Drinks by Sector: Value 2001-2006
Table 3 Sales of Hot Drinks by Sector: % Volume Growth 2001-2006
Table 4 Sales of Hot Drinks by Sector: % Value Growth 2001-2006
Table 5 Hot Drinks Company Shares by Value 2002-2006
Table 6 Hot Drinks Brand Shares by Value 2003-2006
Table 7 Sales of Hot Drinks by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Hot Drinks by Sector: Volume 2006-2011
Table 10 Forecast Sales of Hot Drinks by Sector: Value 2006-2011
Table 11 Forecast Sales of Hot Drinks by Sector: % Volume Growth 2006-2011
Table 12 Forecast Sales of Hot Drinks by Sector: % Value Growth 2006-2011
APPENDIX
Production/Imports/Exports Data
Table 13 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Sector 2004-2006
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - BULGARIA
BALKAM AD - HOT DRINKS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Balkam AD: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 2 Balkam AD: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 3 Balkam AD: Competitive Position 2006
BIOPROGRAMMA OOD - HOT DRINKS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Bioprogramma OOD: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Bioprogramma OOD: Competitive Position 2006
FORT KOFFIEBRANDERIJ OOD - HOT DRINKS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Fort Koffiebranderij OOD: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Fort Koffiebranderij OOD: Competitive Position 2006
MERCURY SD - HOT DRINKS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Mercury SD: Key Facts
Summary 9 Mercury SD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Mercury SD: Competitive Position 2006
COFFEE IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Sales of Coffee by Type: Volume 2001-2006
Table 15 Sales of Coffee by Type: Value 2001-2006
Table 16 Sales of Coffee by Type: % Volume Growth 2001-2006
Table 17 Sales of Coffee by Type: % Value Growth 2001-2006
Table 18 Standard Vs Coffee Pods 2004-2006
Table 19 Instant Coffee by Speciality Type: Off-trade Volume 2004-2006
Table 20 Instant Coffee by Speciality Type: Off-trade Value 2004-2006
Table 21 Coffee Company Shares 2002-2006
Table 22 Coffee Brand Shares 2003-2006
Table 23 Foodservice Sales of Coffee by Distribution Format 2001/2006
Table 24 Forecast Sales of Coffee by Type: Volume 2006-2011
Table 25 Forecast Sales of Coffee by Type: Value 2006-2011
Table 26 Forecast Sales of Coffee by Type: % Volume Growth 2006-2011
Table 27 Forecast Sales of Coffee by Type: % Value Growth 2006-2011