Coffee in Morocco
Euromonitor International's Coffee in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data
Tables: 47 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Fresh coffee; Instant coffee
Table of contents
HOT DRINKS IN MOROCCO : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong growth for hot drinks continues in 2008
Urban trends boost sales, particularly for coffee
Domestic companies continue to dominate hot drinks
Independent small grocers lead sales with hypermarkets growing
Positive growth forecast
KEY TRENDS AND DEVELOPMENTS
Urbanisation drives the sales growth of hot drinks
Rising health and wellness trend reflected in hot drinks’ development
Hypermarkets/supermarkets increases its share and drives changes in consumer behaviour
Tourism impacts hot drinks
Café culture boosts coffee sales
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
APPENDIX
Published Data Comparisons
Production/Import/Export Data
Table 25 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Sector 2001-2007
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MOROCCO
CAFé DUBOIS SA - HOT DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Café Dubois SA: Key Facts
Summary 3 Café Dubois SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Café Dubois SA: Competitive Position 2008
CAFéS SAHARA - HOT DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Cafés Sahara: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Cafés Sahara: Competitive Position 2008
HOLMARCOM GROUPE - HOT DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Holmarcom Groupe: Key Facts
Summary 8 Holmarcom Groupe: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Holmarcom Groupe: Competitive Position 2008
LA COMPAGNIE CHéRIFIENNE DE CHOCOLATERIE - HOT DRINKS - MOROCCO
STRATEGIC DIRECTION
Summary 10 La Compagnie Chérifienne de Chocolaterie: Key Facts
Summary 11 La Compagnie Chérifienne de Chocolaterie: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 La Compagnie Chérifienne de Chocolaterie: Competitive Position 2008
COFFEE IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Retail Sales of Coffee by Type: Volume 2003-2008
Table 27 Retail Sales of Coffee by Type: Value 2003-2008
Table 28 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 29 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 30 Coffee Company Shares 2004-2008
Table 31 Coffee Brand Shares 2005-2008
Table 32 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 33 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 34 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 35 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013