Colgate-Palmolive Co
Euromonitor International's company profile, Colgate-Palmolive Co offers detailed strategic analysis of the company's business, examining its performance in the household care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Tables: 6 | Publication date: Jan 2009
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
2007-2008
PROSPECTS FOR COLGATE-PALMOLIVE CO PLC IN HOUSEHOLD CARE
CORE BUSINESSES
Laundry care and surface care key household care areas for Colgate-Palmolive
Fabric softeners, laundry detergents and multi-purpose cleaners key categories
Soft Western European market conditions hit core sector sales
GROWTH OPPORTUNITIES
Colgate-Palmolive should target expansion in Asia Pacific
Expansion of Softlan brand in China offers potential
Targeting Brazil with Suavitel would offset slowdown in Mexican market
LIMITED POTENTIAL
Core developed market malaise ahead for Colgate-Palmolive
Liquid detergents and automatic dishwashing tablets growth opportunities
Major investment in household care looks unlikely from Colgate-Palmolive
COMPANY STRATEGY
OVERVIEW
STRATEGIC OBJECTIVES AND CHALLENGES
Increased focus on higher-margin businesses
Emphasis on innovation: gathering consumer intelligence
Will the global economic crisis affect Colgate-Palmolive’s household care brand strategy?
Investment in brand-building
Targeting dynamic markets
Restructuring to increase efficiency and reduce costs
OWNERSHIP EVENTS
COMPANY STRUCTURE
COLGATE-PALMOLIVE CO
PRODUCTION AND DISTRIBUTION
BRAND ASSESSMENT
OVERVIEW
BRAND STRATEGY
AJAX
PALMOLIVE
SUAVITEL
APPENDICES
FINANCIAL SUMMARY
Table 1 Colgate-Palmolive Co: Financial Summary 2003-2007
COMPANY BACKGROUND
Summary 1 Colgate-Palmolive Co: Historical Development
Summary 2 Colgate-Palmolive Co: Subsidiaries 2006
Summary 3 Colgate-Palmolive Co: Household Care Brands 2006
Summary 4 Colgate-Palmolive Co: Company Locations
Summary 5 Colgate-Palmolive Co: Websites