Colgate-Palmolive Co

Euromonitor International's company profile, Colgate-Palmolive Co offers detailed strategic analysis of the company's business, examining its performance in the household care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

2007-2008

PROSPECTS FOR COLGATE-PALMOLIVE CO PLC IN HOUSEHOLD CARE

CORE BUSINESSES

Laundry care and surface care key household care areas for Colgate-Palmolive

Fabric softeners, laundry detergents and multi-purpose cleaners key categories

Soft Western European market conditions hit core sector sales

GROWTH OPPORTUNITIES

Colgate-Palmolive should target expansion in Asia Pacific

Expansion of Softlan brand in China offers potential

Targeting Brazil with Suavitel would offset slowdown in Mexican market

LIMITED POTENTIAL

Core developed market malaise ahead for Colgate-Palmolive

Liquid detergents and automatic dishwashing tablets growth opportunities

Major investment in household care looks unlikely from Colgate-Palmolive

COMPANY STRATEGY

OVERVIEW

STRATEGIC OBJECTIVES AND CHALLENGES

Increased focus on higher-margin businesses

Emphasis on innovation: gathering consumer intelligence

Will the global economic crisis affect Colgate-Palmolive’s household care brand strategy?

Investment in brand-building

Targeting dynamic markets

Restructuring to increase efficiency and reduce costs

OWNERSHIP EVENTS

COMPANY STRUCTURE

COLGATE-PALMOLIVE CO

PRODUCTION AND DISTRIBUTION

BRAND ASSESSMENT

OVERVIEW

BRAND STRATEGY

AJAX

PALMOLIVE

SUAVITEL

APPENDICES

FINANCIAL SUMMARY

Table 1 Colgate-Palmolive Co: Financial Summary 2003-2007

COMPANY BACKGROUND

Summary 1 Colgate-Palmolive Co: Historical Development

Summary 2 Colgate-Palmolive Co: Subsidiaries 2006

Summary 3 Colgate-Palmolive Co: Household Care Brands 2006

Summary 4 Colgate-Palmolive Co: Company Locations

Summary 5 Colgate-Palmolive Co: Websites