Colgate-Palmolive Co
Euromonitor International's company profile, Colgate-Palmolive Co offers detailed strategic analysis of the company's business, examining its performance in the pet food and pet care products market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Get immediate access to strategic market analysis when you buy reports online
Chapters: 7 | Tables: 15 | Publication date: Jan 2008
Table of contents
STRATEGIC EVALUATION
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE PET FOOD BUSINESS
CORE BUSINESS
Dog food dominates company value sales
Growth of premium dry dog food
Premium wet dog food represents a growing sector for Colgate-Palmolive
Dry cat food remains a winner
Wet cat food
GROWTH OPPORTUNITIES
Dog treats and mixers
LIMITED POTENTIAL
Geographical constraints hold back potential
Table 1 Colgate-Palmolive Co: World Sector Sales Performance 2007
Table 2 Colgate-Palmolive Co: Pet Food and Pet Care Products Regional Sales Performance 2007
STRATEGIC OBJECTIVES AND CHALLENGES
Courting veterinary specialists is key to company strategy
At international level
Expanding frontiers
CHALLENGES AHEAD
Big producers seek to grow share of premium sector
Product recalls and regulation challenge all manufacturers in the US market
Lawsuits have the potential to undermine consumer confidence
Table 3 Colgate-Palmolive Co: World Shares & Rankings in Pet Food and Pet Care Products by Sector 2005-2006
Table 4 Colgate-Palmolive Co: World and Regional Shares in Pet Food and Pet Care Products by Sector 2006
COMPANY STRUCTURE
Summary 1 Colgate-Palmolive Co: Key Facts
PRODUCTION AND DISTRIBUTION
Reorganisation
BRAND ASSESSMENT
BRAND STRATEGY
Premium products main driver for brand strategy
Obtaining professional recommendation
HILL’S PRESCRIPTION DIET
HILL’S SCIENCE DIET
Table 5 Colgate-Palmolive Co: Hill’s Prescription Diet Brand Shares in Pet Food and Pet Care Products by Sector 2005-2006
Table 6 Colgate-Palmolive Co: Hill’s Prescription Diet Regional Shares in Pet Food and Pet Care Products by Sector 2006
Table 7 Colgate-Palmolive Co: Hill’s Science Diet Brand Shares in Pet Food and Pet Care Products by Sector 2005-2006
Table 8 Colgate-Palmolive Co: Hill’s Science Diet Regional Shares in Pet Food and Pet Care Products by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 9 Colgate-Palmolive Co: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 Colgate-Palmolive Co: Historical Development
Summary 3 Colgate-Palmolive Co: Subsidiaries
Summary 4 Colgate-Palmolive Co: Pet Food and Pet Care Products Brands
Summary 5 Colgate-Palmolive Co: Company Locations
Summary 6 Colgate-Palmolive Co: Websites