ConAgra Foods Inc
Euromonitor International's company profile, ConAgra Foods Inc offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 5 | Tables: 21 | Publication date: Aug 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE PACKAGED FOOD BUSINESS
Only modest improvement forecast
Transformation plan to rationalise portfolio and focus on priority brands
Ready meals: high potential growth in prepared salads
Canned/preserved food: health and convenience add value to static sector
Frozen food: upturn in red meats, downturn in desserts
ConAgra missing out on future growth in emerging markets
Ongoing threat from private label and corporate consolidation
Table 1 ConAgra Foods Inc: Packaged Food World Sector Sales Performance 2005
Table 2 ConAgra Foods Inc: Packaged Food Regional Sales Performance 2005
CORPORATE OVERVIEW
STRATEGIC OBJECTIVES AND CHALLENGES
OPERATIONAL AND DISTRIBUTION STRATEGIES
Reducing costs throughout the supply chain and general and administrative functions
Portfolio changes
Increased and more focused marketing and innovation investments
Sponsorship
Social responsibility
Supermarkets/hypermarkets dominate
OWNERSHIP EVENTS
Summary 1 ConAgra Foods Inc: Key Facts by Value
PERFORMANCE BY REGION AND BY SECTOR
PACKAGED FOOD MARKET ASSESSMENT
Demographics, lifestyles and health and safety shape global demand
ConAgra maintains global position
Strongest position in North America
Leverage of brand equity key to entry into growth segments
DAIRY PRODUCTS
Competitive landscape
Prospects
SWEET AND SAVOURY SNACKS
Competitive landscape
Prospects
READY MEALS
Competitive landscape
Prospects
CANNED/PRESERVED FOOD
Competitive landscape
Prospects
FROZEN PROCESSED FOOD
Competitive landscape
Prospects
CHILLED PROCESSED FOOD
OILS AND FATS
Competitive landscape
Prospects
SAUCES, DRESSINGS AND CONDIMENTS
Competitive landscape
Prospects
Table 3 ConAgra Foods Inc: World Shares & Rankings in Packaged Food by Sector 2004-2005
Table 4 ConAgra Foods Inc: World and Regional Shares in Packaged Food by Sector 2005
BRAND ASSESSMENT
BRAND STRATEGY
Portfolio composed of me-too brands
Fragmentary nature of brand portfolio
BANQUET
Banquet regarded as old fashioned and low quality
Active promotional support attempts to revitalise brand
CHEF BOYARDEE
Heavy dependence on North American market
HEALTHY CHOICE
SKU rationalisation expected
Aiming to offer restaurant-quality products
Limited exposure to international markets
Brand makeover in 2007
ORVILLE REDENBACHER’S
Well-balanced popcorn portfolio
SLIM JIM
Table 5 ConAgra Foods Inc: Banquet World Shares & Rankings in Packaged Food by Sector 2004-2005
Table 6 ConAgra Foods Inc: Banquet Regional Shares in Packaged Food by Sector 2005
Table 7 ConAgra Foods Inc: Chef Boyardee World Shares & Rankings in Packaged Food by Sector 2004-2005
Table 8 ConAgra Foods Inc: Chef Boyardee Regional Shares in Packaged Food by Sector 2005
Table 9 ConAgra Foods Inc: Healthy Choice World Shares & Rankings in Packaged Food by Sector 2004-2005
Table 10 ConAgra Foods Inc: Healthy Choice Regional Shares in Packaged Food by Sector 2005
Table 11 ConAgra Foods Inc: Orville Redenbacher’s World Shares & Rankings in Packaged Food by Sector 2004-2005
Table 12 ConAgra Foods Inc: Orville Redenbacher’s Regional Shares in Packaged Food by Sector 2005
Table 13 ConAgra Foods Inc: Slim Jim World Shares & Rankings in Packaged Food by Sector 2004-2005
Table 14 ConAgra Foods Inc: Slim Jim Regional Shares in Packaged Food by Sector 2005
APPENDICES
FINANCIAL SUMMARY
Table 15 ConAgra Foods Inc: Financial Summary 2000-2006
COMPANY BACKGROUND
Summary 2 ConAgra Foods Inc: Historical Development
Summary 3 ConAgra Foods Inc: Subsidiaries 2005
Summary 4 ConAgra Foods Inc: Packaged Food Brands 2005
Summary 5 ConAgra Foods Inc: Company Locations
Summary 6 ConAgra Foods Inc: Websites