ConAgra Foods Inc

Euromonitor International's company profile, ConAgra Foods Inc offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

PROSPECTS FOR THE PACKAGED FOOD BUSINESS

Only modest improvement forecast

Transformation plan to rationalise portfolio and focus on priority brands

Ready meals: high potential growth in prepared salads

Canned/preserved food: health and convenience add value to static sector

Frozen food: upturn in red meats, downturn in desserts

ConAgra missing out on future growth in emerging markets

Ongoing threat from private label and corporate consolidation

Table 1 ConAgra Foods Inc: Packaged Food World Sector Sales Performance 2005

Table 2 ConAgra Foods Inc: Packaged Food Regional Sales Performance 2005

CORPORATE OVERVIEW

STRATEGIC OBJECTIVES AND CHALLENGES

OPERATIONAL AND DISTRIBUTION STRATEGIES

Reducing costs throughout the supply chain and general and administrative functions

Portfolio changes

Increased and more focused marketing and innovation investments

Sponsorship

Social responsibility

Supermarkets/hypermarkets dominate

OWNERSHIP EVENTS

Summary 1 ConAgra Foods Inc: Key Facts by Value

PERFORMANCE BY REGION AND BY SECTOR

PACKAGED FOOD MARKET ASSESSMENT

Demographics, lifestyles and health and safety shape global demand

ConAgra maintains global position

Strongest position in North America

Leverage of brand equity key to entry into growth segments

DAIRY PRODUCTS

Competitive landscape

Prospects

SWEET AND SAVOURY SNACKS

Competitive landscape

Prospects

READY MEALS

Competitive landscape

Prospects

CANNED/PRESERVED FOOD

Competitive landscape

Prospects

FROZEN PROCESSED FOOD

Competitive landscape

Prospects

CHILLED PROCESSED FOOD

OILS AND FATS

Competitive landscape

Prospects

SAUCES, DRESSINGS AND CONDIMENTS

Competitive landscape

Prospects

Table 3 ConAgra Foods Inc: World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 4 ConAgra Foods Inc: World and Regional Shares in Packaged Food by Sector 2005

BRAND ASSESSMENT

BRAND STRATEGY

Portfolio composed of me-too brands

Fragmentary nature of brand portfolio

BANQUET

Banquet regarded as old fashioned and low quality

Active promotional support attempts to revitalise brand

CHEF BOYARDEE

Heavy dependence on North American market

HEALTHY CHOICE

SKU rationalisation expected

Aiming to offer restaurant-quality products

Limited exposure to international markets

Brand makeover in 2007

ORVILLE REDENBACHER’S

Well-balanced popcorn portfolio

SLIM JIM

Table 5 ConAgra Foods Inc: Banquet World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 6 ConAgra Foods Inc: Banquet Regional Shares in Packaged Food by Sector 2005

Table 7 ConAgra Foods Inc: Chef Boyardee World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 8 ConAgra Foods Inc: Chef Boyardee Regional Shares in Packaged Food by Sector 2005

Table 9 ConAgra Foods Inc: Healthy Choice World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 10 ConAgra Foods Inc: Healthy Choice Regional Shares in Packaged Food by Sector 2005

Table 11 ConAgra Foods Inc: Orville Redenbacher’s World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 12 ConAgra Foods Inc: Orville Redenbacher’s Regional Shares in Packaged Food by Sector 2005

Table 13 ConAgra Foods Inc: Slim Jim World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 14 ConAgra Foods Inc: Slim Jim Regional Shares in Packaged Food by Sector 2005

APPENDICES

FINANCIAL SUMMARY

Table 15 ConAgra Foods Inc: Financial Summary 2000-2006

COMPANY BACKGROUND

Summary 2 ConAgra Foods Inc: Historical Development

Summary 3 ConAgra Foods Inc: Subsidiaries 2005

Summary 4 ConAgra Foods Inc: Packaged Food Brands 2005

Summary 5 ConAgra Foods Inc: Company Locations

Summary 6 ConAgra Foods Inc: Websites

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