Concentrates in Morocco
Euromonitor International's Concentrates in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 59 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Liquid concentrates; Powder concentrates
Table of contents
SOFT DRINKS IN MOROCCO : MARKET INSIGHT
EXECUTIVE SUMMARY
Improved sales in the soft drinks market in 2007
Consumers slow in taking to emerging soft drinks
Coca-Cola takes the lead
Supermarkets/hypermarkets accounts for increasing off-trade share
Bottled water to dominate future growth
KEY TRENDS AND DEVELOPMENTS
Seasonality and regionalism characterise soft drinks in Morocco
Supermarkets/hypermarkets sees increasing share via more store openings
Disposable income rises alongside growth in Morocco’s middle classes
The growing popularity of “light” products
Heavy investment in promotions
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MOROCCO
BOURCHANIN & CIE SA - SOFT DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bourchanin & Cie SA: Key Facts
Summary 3 Bourchanin & Cie SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Bourchanin SA: Competitive Position 2007
COOPERATIVE COPAG - SOFT DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Cooperative COPAG: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Cooperative COPAG: Competitive Position 2007
LES EAUX MINéRALES D'OULMèS - SOFT DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Les Eaux Minérales d'Oulmès : Key Facts
Summary 8 Les Eaux Minérales d'Oulmès: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Les Eaux Minérales d’Oulmès SA: Competitive Position 2007
SOTHERMA - SOFT DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Sotherma: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 11 Sotherma: Competitive Position 2007
CONCENTRATES IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Concentrates Conversions
Table 38 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
SECTOR DATA
Table 39 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 40 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 41 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 42 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 43 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 44 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 45 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 46 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 47 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 48 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012