Confectionery in Hungary
Euromonitor International's Confectionery in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 122 | Publication date: Dec 2009
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Table of contents
PACKAGED FOOD IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Decreasing household incomes stifles demand
Prices increase in spite of falling demand
Market leaders strengthen their positions
Discounters develop dynamically
Decreasing household incomes will limit market growth
KEY TRENDS AND DEVELOPMENTS
Political instability endangers government’s economic reforms
Private label strengthens due to decreasing household incomes
Lobbying for preferential treatment of local produce yields little results
Private label products penetrate standard and premium categories
Large retailers step up their use of online marketing
MARKET DATA
Table 1 Sales of Packaged Food by Sector: Volume 2004-2009
Table 2 Sales of Packaged Food by Sector: Value 2004-2009
Table 3 Sales of Packaged Food by Sector: % Volume Growth 2004-2009
Table 4 Sales of Packaged Food by Sector: % Value Growth 2004-2009
Table 5 GBO Shares of Packaged Food 2004-2008
Table 6 NBO Shares of Packaged Food 2004-2008
Table 7 Brand Shares of Packaged Food 2005-2008
Table 8 Penetration of Private Label by Sector 2004-2008
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2004-2009
Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Packaged Food by Sector: Volume 2009-2014
Table 12 Forecast Sales of Packaged Food by Sector: Value 2009-2014
Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2009-2014
FOODSERVICE – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2004-2009
Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2004-2009
Table 17 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2009-2014
Table 18 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2009-2014
IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
COMPETITIVE LANDSCAPE
Prospects
Sector Data
Table 19 Sales of Impulse and Indulgence Products by Sector: Volume 2004-2009
Table 20 Sales of Impulse and Indulgence Products by Sector: Value 2004-2009
Table 21 Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2004-2009
Table 22 Sales of Impulse and Indulgence Products by Sector: % Value Growth 2004-2009
Table 23 Company Shares of Impulse and Indulgence Products 2004-2008
Table 24 Brand Shares of Impulse and Indulgence Products 2005-2008
Table 25 Forecast Sales of Impulse and Indulgence Products by Sector: Volume 2009-2014
Table 26 Forecast Sales of Impulse and Indulgence Products by Sector: Value 2009-2014
Table 27 Forecast Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2009-2014
Table 28 Forecast Sales of Impulse and Indulgence Products by Sector: % Value Growth 2009-2014
NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 29 Sales of Nutrition/Staples by Sector: Volume 2004-2009
Table 30 Sales of Nutrition/Staples by Sector: Value 2004-2009
Table 31 Sales of Nutrition/Staples by Sector: % Volume Growth 2004-2009
Table 32 Sales of Nutrition/Staples by Sector: % Value Growth 2004-2009
Table 33 Company Shares of Nutrition/Staples 2004-2008
Table 34 Brand Shares of Nutrition/Staples 2005-2008
Table 35 Forecast Sales of Nutrition/Staples by Sector: Volume 2009-2014
Table 36 Forecast Sales of Nutrition/Staples by Sector: Value 2009-2014
Table 37 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2009-2014
Table 38 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2009-2014
MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Meal Solutions by Sector: Volume 2004-2009
Table 40 Sales of Meal Solutions by Sector: Value 2004-2009
Table 41 Sales of Meal Solutions by Sector: % Volume Growth 2004-2009
Table 42 Sales of Meal Solutions by Sector: % Value Growth 2004-2009
Table 43 Company Shares of Meal Solutions 2004-2008
Table 44 Brand Shares of Meal Solutions 2005-2008
Table 45 Forecast Sales of Meal Solutions by Sector: Volume 2009-2014
Table 46 Forecast Sales of Meal Solutions by Sector: Value 2009-2014
Table 47 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2009-2014
Table 48 Forecast Sales of Meal Solutions by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HUNGARY
ALFöLDI TEJ ÉRTéKESíTO éS BESZERZO KFT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Alföldi Tej Értékesíto és Beszerzo Kft: Key Facts
Summary 3 Alföldi Tej Értékesíto és Beszerzo Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Alföldi Tej Értékesíto és Beszerzo Kft: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 5 Alföldi Tej Értékesíto és Beszerzo Kft: Competitive Position 2008
BUNGE NöVéNYOLAJIPARI ZRT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Bunge Növényolajipari Zrt: Key Facts
Summary 7 Bunge Növényolajipari Zrt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Bunge Növényolajipari Zrt: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 9 Bunge Növényolajipari Zrt: Competitive Position 2008
CHIO-WOLF MAGYARORSZáG KFT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Chio-Wolf Magyarország Kft: Key Facts
Summary 11 Chio-Wolf Magyarország Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Chio-Wolf Magyarország Kft: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 13 Chio-Wolf Magyarország Kft: Competitive Position 2008
ERU HUNGáRIA SAJTGYáRTó KFT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Eru Hungária Sajtgyártó Kft: Key Facts
Summary 15 Eru Hungária Sajtgyártó Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Eru Hungária Sajtgyártó Kft: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 17 Eru Hungária Sajtgyártó Kft: Competitive Position 2008
GLOBUS KONZERVIPARI ZRT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Globus Konzervipari Zrt: Key Facts
Summary 19 Globus Konzervipari Zrt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Globus Konzervipari Zrt: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 21 Globus Konzervipari Zrt: Competitive Position 2008
GYERMELY HOLDING ZRT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Gyermely Holding Zrt: Key Facts
Summary 23 Gyermely Holding Zrt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 24 Gyermely Holding Zrt: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 25 Gyermely Holding Zrt: Competitive Position 2008
MONA HUNGARY KFT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Mona Hungary Kft: Key Facts
Summary 27 Mona Hungary Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 28 Mona Hungary Kft: Competitive Position 2008
PáPAI HúS 1913 KFT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Pápai Hús Zrt: Key Facts
Summary 30 Pápai Hús Zrt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 31 Pápai Hús Zrt: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 32 Pápai Hús Zrt: Competitive Position 2008
PICK SZEGED SZALáMIGYáR éS HúSüZEM ZRT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 33 Pick Szeged Szalámigyár és Húsüzem Zrt: Key Facts
Summary 34 Pick Szeged Szalámigyár és Húsüzem Zrt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 35 Pick Szeged Szalámigyár és Húsüzem Zrt: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 36 Pick Szeged Szalámigyár és Húsüzem Zrt: Competitive Position 2008
UNIVER PRODUCT ZRT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 37 Univer Product Zrt: Key Facts
Summary 38 Univer Product Zrt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 39 Univer Product Zrt: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 40 Univer Product Zrt: Competitive Position 2008
CHOCOLATE CONFECTIONERY IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Sales of Chocolate Confectionery by Subsector: Volume 2004-2009
Table 50 Sales of Chocolate Confectionery by Subsector: Value 2004-2009
Table 51 Sales of Chocolate Confectionery by Subsector: % Volume Growth 2004-2009
Table 52 Sales of Chocolate Confectionery by Subsector: % Value Growth 2004-2009
Table 53 Chocolate Tablets by Type: % Value Breakdown 2004-2009
Table 54 Chocolate Confectionery Company Shares 2004-2008
Table 55 Chocolate Confectionery Brand Shares 2005-2008
Table 56 Forecast Sales of Chocolate Confectionery by Subsector: Volume 2009-2014
Table 57 Forecast Sales of Chocolate Confectionery by Subsector: Value 2009-2014
Table 58 Forecast Sales of Chocolate Confectionery by Subsector: % Volume Growth 2009-2014
Table 59 Forecast Sales of Chocolate Confectionery by Subsector: % Value Growth 2009-2014
SUGAR CONFECTIONERY IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Sales of Sugar Confectionery by Subsector: Volume 2004-2009
Table 61 Sales of Sugar Confectionery by Subsector: Value 2004-2009
Table 62 Sales of Sugar Confectionery by Subsector: % Volume Growth 2004-2009
Table 63 Sales of Sugar Confectionery by Subsector: % Value Growth 2004-2009
Table 64 Sugarised Vs Sugar-free Confectionery % Breakdown by Type 2009
Table 65 Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2004-2009
Table 66 Sugar Confectionery Company Shares 2004-2008
Table 67 Sugar Confectionery Brand Shares 2005-2008
Table 68 Forecast Sales of Sugar Confectionery by Subsector: Volume 2009-2014
Table 69 Forecast Sales of Sugar Confectionery by Subsector: Value 2009-2014
Table 70 Forecast Sales of Sugar Confectionery by Subsector: % Volume Growth 2009-2014
Table 71 Forecast Sales of Sugar Confectionery by Subsector: % Value Growth 2009-2014
GUM IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Gum by Subsector: Volume 2004-2009
Table 73 Sales of Gum by Subsector: Value 2004-2009
Table 74 Sales of Gum by Subsector: % Volume Growth 2004-2009
Table 75 Sales of Gum by Subsector: % Value Growth 2004-2009
Table 76 Leading Flavours for Gum 2004-2009
Table 77 Gum Company Shares 2004-2008
Table 78 Gum Brand Shares 2005-2008
Table 79 Forecast Sales of Gum by Subsector: Volume 2009-2014
Table 80 Forecast Sales of Gum by Subsector: Value 2009-2014
Table 81 Forecast Sales of Gum by Subsector: % Volume Growth 2009-2014
Table 82 Forecast Sales of Gum by Subsector: % Value Growth 2009-2014