Constellation Brands Inc
Euromonitor International's company profile, Constellation Brands Inc offers detailed strategic analysis of the company's business, examining its performance in the spirits market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 8 | Tables: 22 | Publication date: Jul 2006
Table of contents
1. INTRODUCTION
1.1 KEY FACTS
Summary 1 Constellation Brands Inc: Key Facts
2. CORPORATE OVERVIEW
2.1 FINANCIAL PERFORMANCE
Acquisition drives growth in 2005
Reduced costs boosts operating profit
Debt level high
Table 1 Constellation Brands Inc: Financial Summary 2001-2005
2.2 GEOGRAPHIC COVERAGE
North America remains core
UK branded wine sales boost European results
Facing greater challenges in Australia going forward
2.3 BUSINESS FOCUS
Table 2 Constellation Brands Inc: Sales by Division 2003-2005
Chart 1 Constellation Brands Inc: % Sales by Division 2005
3. STRATEGIC OVERVIEW
3.1 OPERATIONAL STRATEGIES
Internal operations
External operations
Summary 2 Constellation Brands Inc: Business Agreements 2004
3.2 MARKET DEVELOPMENT
Taking the lead in the global wine market
Sales fall in cider/perry as Scottish & Newcastle benefits from Eastern European growth
Maintaining share in spirits
FABs remains small
Table 3 Constellation Brands Inc: World Sales Performance of Company’s Major Markets
4. SPIRITS BUSINESS OF CONSTELLATION BRANDS INC
4.1 SPIRITS BUSINESS DEVELOPMENT
Entering spirits
A renewed focus on wine
4.2 SPIRITS NET SALES
Spirits brands account for smaller proportion of sales
Table 4 Constellation Brands Inc: Spirits Sales 2002-2005
5. CONSTELLATION BRANDS INC PERFORMANCE IN SPIRITS
5.1 COMPETITIVE CONTEXT
Focus on domestic market impacts global market share
5.2 COMPANY WORLD MARKET SHARES
Canadian whisky gives greatest market share
Highest position in tequila (and mezcal)
Vodka growth driven by North American portfolio
Brandy and cognac performance relies on Paul Masson
Table 5 Constellation Brands Inc: World Shares & Rankings in Spirits by Sector 2000-2004
5.3 COMPANY SHARES BY REGION AND SECTOR
North America remains core
Largely restricted to whisk(e)y in Europe
Second in Autralasian brandy although sales fall
No major presence in Asia-Pacific
Table 6 Constellation Brands Inc: Regional Shares in Spirits by Sector 2004
5.4 MARKETING STRATEGIES
Forward focus on brand-building
5.5 DISTRIBUTION STRATEGIES
Changes to UK distribution
The end markets
6. CONSTELLATION BRANDS INC SPIRITS BRAND ASSESSMENT
6.1 BRAND PORTFOLIO
Black Velvet only spirits brand with a significant global market share
Brands with cross-sector interests
6.2 NEW PRODUCT DEVELOPMENT
Packaging development
6.3 PRIVATE LABEL MANUFACTURE
6.4 CORE BRANDS
Barton
Table 7 Constellation Brands Inc: Barton World Shares & Rankings in Spirits by Sector 2000-2004
Table 8 Constellation Brands Inc: Barton Regional Shares in Spirits by Sector 2004
Black Velvet
Table 9 Constellation Brands Inc: Black Velvet World Shares & Rankings in Spirits by Sector 2000-2004
Table 10 Constellation Brands Inc: Black Velvet Regional Shares in Spirits by Sector 2004
Paul Masson
Table 11 Constellation Brands Inc: Paul Masson World Shares & Rankings in Spirits by Sector 2000-2004
Table 12 Constellation Brands Inc: Paul Masson Regional Shares in Spirits by Sector 2004
Skol
Table 13 Constellation Brands Inc: Skol World Shares & Rankings in Spirits by Sector 2000-2004
Table 14 Constellation Brands Inc: Skol Regional Shares in Spirits by Sector 2004
7. CONSTELLATION BRANDS INC SPIRITS STRATEGIC EVALUATION
7.1 CONSTELLATION BRANDS INC SECTOR POTENTIAL
Potential for vodka in the US, UK and Australia
Extending global presence key to safeguarding position in tequila (and mezcal)
Forecast decline in Canadian whisky may hit Black Velvet
Cognac and brandy grow equally in the US
Table 15 Constellation Brands Inc: World Sales Performance of Key Sectors of Involvement 2004
7.2 SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
7.3 FUTURE PROSPECTS FOR SPIRITS BUSINESS
Wine remains central focus
Joint ventures and distribution agreements key
Geographic expansion required to exploit growth potential
CEO backs brand-building rather than acquisition
8. APPENDICES
8.1 APPENDIX 1 – CONSTELLATION BRANDS INC BRAND PORTFOLIO
Summary 3 Constellation Brands Inc: Spirits Brands 2004
8.2 APPENDIX 2 – SUBSIDIARIES AND AFFILIATES OF CONSTELLATION BRANDS INC
Summary 4 Constellation Brands Inc: Subsidiaries 2004
8.3 APPENDIX 3 – WEBSITES OF CONSTELLATION BRANDS INC
Summary 5 Constellation Brands Inc: Websites
8.4 APPENDIX 4 – HISTORY AND CORPORATE DEVELOPMENT
Summary 6 Constellation Brands Inc: Historical Development
8.5 APPENDIX 5 – COMPANY LOCATIONS
Summary 7 Constellation Brands Inc: Company Locations