Consumer Electronics in Argentina
Euromonitor International's Consumer Electronics in Argentina report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 56 | Publication date: Apr 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Another year of extraordinary growth after the crisis
The consumer electronics market continued to grow after the worst economic crisis in Argentine history. Consumers with more money in their pockets invested in electronic products. There was a gradual move away from cheap, poor quality to higher priced branded goods, with better designs and higher prices. New multinationals entered the market motivated by the strong growth of the economy and the consumer electronics market. Local companies also returned to the market with very good possibilities for growth.
Domestic players increase supply and competition
The devaluation of the currency enabled locally produced consumer electronics products to be more competitive with imported productive, and granted a leading role to local companies. With lines of production renewed and new technologies for the production of consumer electronics intense competition developed between domestic players and multinationals. Strong marketing campaigns, the opening of own branded stores and the extension of distribution channels is testimony of this.
Video replaces audio in the home
While audio equipment was seen as prestige products in the 1990s they were replaced in the new century by consumer electronics that offered visual entertainment, particularly since the arrival of high definition TVs. CRT units extended their size in inches as did LCD and Plasma models, which contributed to extending the market. Computers became popular, with Government measures that encouraged their purchase, with private label products gaining in importance in this subsector.
Portable, the new must have feature
Portability was one of the key features demanded by consumers in recent years, and these products became objects of desire among all social classes and ages. The arrival of digital music players extended demand previously dominated by cameras and laptops. The digital revolution signalled the end for analogue products and VHS format camcorders and cassette players were the main losers. The penetration of mobile phones surpassed the most optimistic expectations and became indispensable items for people.
With no sign of stagnation the market will continue to grow
Four years after the economic crisis, consumption levels have returned to levels similar to those seen before the economic fiasco. Nevertheless, there is no reason to think that growth in the consumer electronics market is going to stagnate. In the coming years consumer electronics products are expected to continue to grow, boosted by the general growth of the economy. The appearance of a new technology culture transformed consumer electronics products into necessity items and will ensure further expansion over the forecast period.
Table of contents
CONSUMER ELECTRONICS IN ARGENTINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Another year of extraordinary growth after the crisis
Domestic players increase supply and competition
Video replaces audio in the home
Portable, the new must have feature
With no sign of stagnation the market will continue to grow
KEY TRENDS AND DEVELOPMENTS
Economic growth promotes consumption and vice versa
Stronger competition makes prices fall
The availability of credit boosts sales
A new culture is born from new technologies
Demand expands, but seasonality of sales remains
Poverty broadens the technology gap
Devaluation gives domestic companies a greater importance
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2001-2006
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2001-2006
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 4 Sales of Consumer Electronics by Sector: Value 2001-2006
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2001-2006
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2001-2006
Table 7 Consumer Electronics Company Shares 2002-2005
Table 8 Consumer Electronics Brand Shares 2002-2005
Table 9 Sales of Consumer Electronics by Distribution Format 2001-2006
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2006-2011
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2006-2011
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2006-2011
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2006-2011
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - ARGENTINA
AUDINAC SA - CONSUMER ELECTRONICS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Audinac SA: Key Facts
Summary 2 Audinac SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Audinac SA: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 4 Audinac SA: Competitive Position 2005
BGH SA - CONSUMER ELECTRONICS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 BGH SA: Key Facts
Summary 6 BGH SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 BGH SA: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 8 BGH SA: Competitive Position 2005
ELECTROFUEGUINA SA - CONSUMER ELECTRONICS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Electrofueguina SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 10 Electrofueguina SA: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 11 Electrofueguina SA: Competitive Position 2005
NEW SAN SA - CONSUMER ELECTRONICS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 New San SA: Key Facts
Summary 13 New San SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 New San SA: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 15 New San SA: Competitive Position 2005
RADIO VICTORIA FUEGUINA SA - CONSUMER ELECTRONICS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Radio Victoria Fueguina SAIC: Key Facts
Summary 17 Radio Victoria Fueguina SAIC: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Radio Victoria Fueguina SAIC: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 19 Radio Victoria Fueguina SAIC: Competitive Position 2005
IN-HOME CONSUMER ELECTRONICS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of In-home Consumer Electronics by Sector: Volume 2001-2006
Table 17 Sales of In-home Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 18 Sales of In-home Consumer Electronics by Sector: Value 2001-2006
Table 19 Sales of In-home Consumer Electronics by Sector: % Value Growth 2001-2006
Table 20 In-home Consumer Electronics Company Shares 2002-2005
Table 21 In-home Consumer Electronics Brand Shares 2002-2005
Table 22 Sales of In-home Consumer Electronics by Distribution Format 2001-2006
Table 23 Forecast Sales of In-home Consumer Electronics by Sector: Volume 2006-2011
Table 24 Forecast Sales of In-home Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 25 Forecast Sales of In-home Consumer Electronics by Sector: Value 2006-2011
Table 26 Forecast Sales of In-home Consumer Electronics by Sector: % Value Growth 2006-2011
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of In-car Consumer Electronics by Sector: Volume 2001-2006
Table 28 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 29 Sales of In-car Consumer Electronics by Sector: Value 2001-2006
Table 30 Sales of In-car Consumer Electronics by Sector: % Value Growth 2001-2006
Table 31 In-car Consumer Electronics Company Shares 2002-2005
Table 32 In-car Consumer Electronics Brand Shares 2002-2005
Table 33 Sales of In-car Consumer Electronics by Distribution Format 2001-2006
Table 34 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2006-2011
Table 35 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 36 Forecast Sales of In-car Consumer Electronics by Sector: Value 2006-2011
Table 37 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2006-2011