Consumer
Consumer Electronics

Consumer Electronics in Australia

Australia

Euromonitor International's Consumer Electronics in Australia report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 51  |  Publication date: Apr 2007
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GBP650.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
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Product coverage

In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics

Executive summary

Australia lagging behind

While Australia has long been considered amongst the quicker adopters of technology, in 2006 this no longer appears to be the case. In the biggest consumer electronics battlegrounds of this era, ranging from digital TVs to 3G mobile phones, Australian consumers are lagging behind countries such as Japan, South Korea, France and the UK despite the zealousness of the consumer electronics industry in promoting the 'digital lifestyle' and the fact that Australia's spending on digital products doubled in the last three years.

Take-up varies from appliance to appliance and although digital television was slow to attract converts, digital camera sales exploded, demonstrating that whilst the 'digital lifestyle' is not one that middle-Australia aspires to, they do have interest in a wide variety of individual appliances.

Australian economy remains strong

Despite rising petrol prices reducing disposable incomes, the Australian economy continues to grow, with interest rate hikes being utilised to curb inflation. The Australian Government is also encouraging continual growth through tax cuts, further increasing the amount of discretionary income and enabling Australian consumers to continue their level of spending on consumer electronics.

Australian consumers confused by convergence

Australian consumers are confused. In 2006 several different, seemingly interrelated, yet separate products were competing for their discretionary income. Consumers found themselves confounded by which wide screen TV to purchase, and which disc format to use. Digital television arrived, and despite prior predictions that the switch from analogue to digital would be completed by 2008 in metropolitan areas, take-up was disappointingly slow.

Meanwhile attempts at bringing the computer, television and games console together struggled to achieve acceptance, as stand-alone devices continue to be the biggest sellers.

Beating the space-time continuum

The momentum in consumer electronics shifted to items that offer mobility. This can be seen in the huge growth of portable computers at the expense of desktop computers and the popularity of hand-held devices, with the iPod phenomenon.

Consumers are beginning to choose products that allow them to break free from the limitations of their schedules and those of the TV networks, an activity known as time shifting. Whilst starting from a low base, the take up of digital TV and Personal Video Recorders (PVRs) are both examples of this.

Anything iPod

There are signs of a new trend that is likely to dominate consumer electronics throughout 2007. Both audio and car manufacturers are producing appliances that allow for iPod integration, and often place the iPod as the centrepiece of the appliance. In many ways large audio manufacturers can be considered to have willingly denigrated themselves to the role of producing accessories for iPods in order to grasp extra market share.

Table of contents

CONSUMER ELECTRONICS IN AUSTRALIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Australia lagging behind

Australian economy remains strong

Australian consumers confused by convergence

Beating the space-time continuum

Anything iPod

KEY TRENDS AND DEVELOPMENTS

Pre-historic Australia

Ultra-Slow Broadband

A$1,000 the magic price

Australians show preference for stand alone devices

Mobility the next big consumer need

Specialist multiples continue to grow

A wireless world

MARKET DATA

Table 1 Sales of Consumer Electronics by Sector: Volume 2001-2006

Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2001-2006

Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2001-2006

Table 4 Sales of Consumer Electronics by Sector: Value 2001-2006

Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2001-2006

Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2001-2006

Table 7 Consumer Electronics Company Shares 2002-2005

Table 8 Consumer Electronics Brand Shares 2002-2005

Table 9 Sales of Consumer Electronics by Distribution Format 2001-2006

Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2006-2011

Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2006-2011

Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2006-2011

Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2006-2011

Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2006-2011

Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2006-2011

DEFINITIONS

LOCAL COMPANY PROFILES - AUSTRALIA

AWA LTD - CONSUMER ELECTRONICS - AUSTRALIA

STRATEGIC DIRECTION

KEY FACTS

Summary 1 AWA Ltd: Key Facts

Summary 2 AWA Ltd: Operational Indicators 2004-2005

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 3 AWA Ltd: Competitive Position 2005

FOXTEL BUSINESS DIGITAL - CONSUMER ELECTRONICS - AUSTRALIA

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Foxtel Business Digital: Key Facts

Summary 5 Foxtel Business Digital: Operational Indicators 2005-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

OPTIMA ICM LTD - CONSUMER ELECTRONICS - AUSTRALIA

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Optima ICM Ltd: Key Facts

Summary 7 Optima ICM Ltd: Operational Indicators 2003-2005

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 8 Optima ICM Ltd: Competitive Position 2005

PALSONIC CORP - CONSUMER ELECTRONICS - AUSTRALIA

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Palsonic Corp Pty Ltd: Key Facts

Summary 10 Palsonic Corp Pty Ltd: Operational Indicators 2005

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 11 Palsonic Corp Pty Ltd: Competitive Position 2005

SENTINEL GEO SYSTEMS PTY LTD - CONSUMER ELECTRONICS - AUSTRALIA

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Sentinel Geo Systems Pty Ltd: Key Facts

Summary 13 Sentinel Geo Systems Pty Ltd: Operational Indicators 2005

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 14 Sentinel Geo Systems Pty Ltd: Competitive Position 2005

IN-HOME CONSUMER ELECTRONICS IN AUSTRALIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 16 Sales of In-home Consumer Electronics by Sector: Volume 2001-2006

Table 17 Sales of In-home Consumer Electronics by Sector: % Volume Growth 2001-2006

Table 18 Sales of In-home Consumer Electronics by Sector: Value 2001-2006

Table 19 Sales of In-home Consumer Electronics by Sector: % Value Growth 2001-2006

Table 20 In-home Consumer Electronics Company Shares 2002-2005

Table 21 In-home Consumer Electronics Brand Shares 2002-2005

Table 22 Sales of In-home Consumer Electronics by Distribution Format 2001-2006

Table 23 Forecast Sales of In-home Consumer Electronics by Sector: Volume 2006-2011

Table 24 Forecast Sales of In-home Consumer Electronics by Sector: % Volume Growth 2006-2011

Table 25 Forecast Sales of In-home Consumer Electronics by Sector: Value 2006-2011

Table 26 Forecast Sales of In-home Consumer Electronics by Sector: % Value Growth 2006-2011

IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN AUSTRALIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 27 Sales of In-car Consumer Electronics by Sector: Volume 2001-2006

Table 28 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2001-2006

Table 29 Sales of In-car Consumer Electronics by Sector: Value 2001-2006

Table 30 Sales of In-car Consumer Electronics by Sector: % Value Growth 2001-2006

Table 31 In-car Consumer Electronics Company Shares 2002-2005

Table 32 In-car Consumer Electronics Brand Shares 2002-2005

Table 33 Sales of In-car Consumer Electronics by Distribution Format 2001-2006

Table 34 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2006-2011

Table 35 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2006-2011

Table 36 Forecast Sales of In-car Consumer Electronics by Sector: Value 2006-2011

Table 37 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2006-2011

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