Consumer
Consumer Electronics

Consumer Electronics in Australia

Australia

Euromonitor International's Consumer Electronics in Australia report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Tables: 157  |  Publication date: Apr 2009
Cost: 
GBP800.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Computers; In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics

Executive summary

Australians desire the newest electronic gadgets

Australians are among the early adopters of new technologies; they are shifting from analogue televisions to HD digital televisions and from video cassettes to DVDs. They desire the latest electronic gadgets, such as mobile phones with GPS functionality or internet radio. This technology-loving attitude of Australians explains the good market performance of consumer electronics in Australia in 2008 despite the changing financial climate. All sectors reported growing volume sales but due to the higher pressure on retail margins and even fiercer price competition, in-home consumer electronics in value was quasi stagnating. Portable and in-car consumer electronics still report dynamically growing value sales.

So far sunshine, but black clouds are emerging

2008 was characterised by several positive and negative drivers in the market. For example, the Olympic Games broadcast in HD was the most persuasive advertisement for the new broadcast technology and Australians seem to be convinced. The Australian government introduced a tax refund for families if they purchased laptop/desktop computers and other ICT equipment for their young children. On the other hand, the phantom of recession was threatening the Australian economy due to the depressing processes in the world economy. Australia took steps to avoid the negative spiral but an unwillingness of consumers to spend on products and services has appeared and, according to preliminary estimations, will have a negative impact on retailing.

HDTVs convinced Australians

HDTVs and portable MP3 players were the best performers in 2008. As Australia moves progressively closer to the switch-off date for analogue television, a growing number of consumers are replacing their old televisions with new ones and for the sport-broadcast fan the Australians Olympic Games was a good reason to change to HD television. Portable media players, primarily MP3 players have become a central part of most Australians lifestyle and recently the market has been driven by the emergence of a replacement market. This is largely because portable media players have experienced outstanding growth for several years now, meaning for early adopters it is time to replace or to upgrade their device.

Multinational brands lure consumers by the newest technology products

The Australian consumer electronics market is a battlefield for multinational giants. HP, Nokia, Dell, Samsung, Motorola, Acer, Apple and Sony are the leading suppliers. The market leaders in in-home electronics include HP, Dell, Acer; in portable electronics they include Nokia, Motorola and Samsung; and in in-car electronics market they include Pioneer, Kenwood and Alpine. Generally the major players are positioning themselves in strategic segments with sector-leading products, such as HDTVs, digital cameras and digital camcorders, and launching new innovative technologies.

Recession is a real threat over the economy

In the forecast period the consumer electronics market is forecast to slow down partly due to the saturation of the market but also due to the expected recessive years. Unemployment will increase in the coming years, which will lead to a decrease in the disposable income of households. Initially households are likely to save money on services and may even be able to support the market sales in short-run, however, if the recession last longer than one year, slow down of the market will be more significant.

Table of contents

CONSUMER ELECTRONICS IN AUSTRALIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Australians desire the newest electronic gadgets

So far sunshine, but black clouds are emerging

HDTVs convinced Australians

Multinational brands lure consumers by the newest technology products

Recession is a real threat over the economy

KEY TRENDS AND DEVELOPMENTS

Australians demand higher speed broadband connection

Clouds of recession gathering in the sky

Environment protection is in the focus

Growing daily commuting time

Australians love spending money on gadgets

MARKET DATA

Table 1 Sales of Consumer Electronics by Sector: Volume 2003-2008

Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2003-2008

Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2003-2008

Table 4 Sales of Consumer Electronics by Sector: Value 2003-2008

Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2003-2008

Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2003-2008

Table 7 Consumer Electronics Company Shares 2003-2007

Table 8 Consumer Electronics Brand Shares 2004-2007

Table 9 Sales of Consumer Electronics by Distribution Format 2003-2008

Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2008-2013

Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2008-2013

Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2008-2013

Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2008-2013

Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2008-2013

Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - AUSTRALIA

FOXTEL BUSINESS DIGITAL - CONSUMER ELECTRONICS - AUSTRALIA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Foxtel Business Digital: Key Facts

Summary 3 Foxtel Business Digital: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

OPTIMA ICM LTD - CONSUMER ELECTRONICS - AUSTRALIA

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Optima ICM Ltd: Key Facts

Summary 5 Optima ICM: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 6 Optima ICM: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 7 Optima ICM: Competitive Position 2007

PALSONIC CORP - CONSUMER ELECTRONICS - AUSTRALIA

STRATEGIC DIRECTION

KEY FACTS

Key Facts

Summary 8 Palsonic Corporation Pty Ltd: Key Facts

Summary 9 Palsonic Corporation Pty Ltd

COMPANY BACKGROUND

PRODUCTION

Summary 10 Palsonic Corporation Pty Ltd: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 11 Palsonic Corporation Pty Ltd: Competitive Position 2007

SENTINEL GEO SYSTEMS PTY LTD - CONSUMER ELECTRONICS - AUSTRALIA

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Sentinel Geo Systems Pty Ltd: Key Facts

Summary 13 Sentinel Geo Systems Pty Ltd

COMPANY BACKGROUND

PRODUCTION

Summary 14 Sentinel Geo Systems Pty Ltd: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 15 Sentinel Geo Systems Pty Ltd: Competitive Position 2007

TORIAN WIRELESS LTD - CONSUMER ELECTRONICS - AUSTRALIA

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Torian Wireless Limited: Key Facts

Summary 17 Torian Wireless Limited

COMPANY BACKGROUND

PRODUCTION

Summary 18 Torian Wireless Limited: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 19 Torian Wireless Limited: Competitive Position 2007

TELEVISIONS AND PROJECTORS IN AUSTRALIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 20 Televisions and Projectors: New Product Launches 2007- 2008

SECTOR DATA

Table 16 Sales of Televisions and Projectors by Sector: Volume 2003-2008

Table 17 Sales of Televisions and Projectors by Sector: % Volume Growth 2003-2008

Table 18 Sales of Televisions and Projectors by Sector: Value 2003-2008

Table 19 Sales of Televisions and Projectors by Sector: % Value Growth 2003-2008

Table 20 Sales of Digital Televisions by Type 2003-2008

Table 21 Televisions and Projectors Company Shares 2003-2007

Table 22 Televisions and Projectors Brand Shares 2004-2007

Table 23 Sales of Televisions and Projectors by Distribution Format 2003-2008

Table 24 Forecast Sales of Televisions and Projectors by Sector: Volume 2008-2013

Table 25 Forecast Sales of Televisions and Projectors by Sector: % Volume Growth 2008-2013

Table 26 Forecast Sales of Televisions and Projectors by Sector: Value 2008-2013

Table 27 Forecast Sales of Televisions and Projectors by Sector: % Value Growth 2008-2013

VCRS AND DVD PLAYERS IN AUSTRALIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 21 VCRs and DVD Players: New Product Launches 2007- 2008

SECTOR DATA

Table 28 Sales of VCRS and DVD Players by Sector: Volume 2003-2008

Table 29 Sales of VCRS and DVD Players by Sector: % Volume Growth 2003-2008

Table 30 Sales of VCRS and DVD Players by Sector: Value 2003-2008

Table 31 Sales of VCRS and DVD Players by Sector: % Value Growth 2003-2008

Table 32 VCRS and DVD Players Company Shares 2003-2007

Table 33 VCRS and DVD Players Brand Shares 2004-2007

Table 34 Sales of VCRS and DVD Players by Distribution Format 2003-2008

Table 35 Forecast Sales of VCRS and DVD Players by Sector: Volume 2008-2013

Table 36 Forecast Sales of VCRS and DVD Players by Sector: % Volume Growth 2008-2013

Table 37 Forecast Sales of VCRS and DVD Players by Sector: Value 2008-2013

Table 38 Forecast Sales of VCRS and DVD Players by Sector: % Value Growth 2008-2013

TV AND VCR/DVD COMBINATIONS IN AUSTRALIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 22 TV and VCR/DVD Combinations: New Product Launches 2007- 2008

SECTOR DATA

Table 39 Sales of TV and VCR/ DVD Combinations: Volume 2003-2008

Table 40 Sales of TV and VCR/ DVD Combinations: % Volume Growth 2003-2008

Table 41 Sales of TV and VCR/ DVD Combinations: Value 2003-2008

Table 42 Sales of TV and VCR/ DVD Combinations: % Value Growth 2003-2008

Table 43 TV and VCR/ DVD Combinations Company Shares 2003-2007

Table 44 TV and VCR/ DVD Combinations Brand Shares 2004-2007

Table 45 Sales of TV and VCR/ DVD Combinations by Distribution Format 2003-2008

Table 46 Forecast Sales of TV and VCR/ DVD Combinations: Volume 2008-2009

Table 47 Forecast Sales of TV and VCR/ DVD Combinations: % Volume Growth 2008-2009

Table 48 Forecast Sales of TV and VCR/ DVD Combinations: Value 2008-2009

Table 49 Forecast Sales of TV and VCR/ DVD Combinations: % Value Growth 2008-2009

HOME AUDIO AND CINEMA IN AUSTRALIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 23 Home Audio and Cinema Products: New Product Launches 2007- 2008

SECTOR DATA

Table 50 Sales of Home Audio and Cinema Products by Sector: Volume 2003-2008

Table 51 Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2003-2008

Table 52 Sales of Home Audio and Cinema Products by Sector: Value 2003-2008

Table 53 Sales of Home Audio and Cinema Products by Sector: % Value Growth 2003-2008

Table 54 Home Audio and Cinema Products Company Shares 2003-2007

Table 55 Home Audio and Cinema Products Brand Shares 2004-2007

Table 56 Sales of Home Audio and Cinema Products by Distribution Format 2003-2008

Table 57 Forecast Sales of Home Audio and Cinema Products by Sector: Volume 2008-2013

Table 58 Forecast Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2008-2013

Table 59 Forecast Sales of Home Audio and Cinema Products by Sector: Value 2008-2013

Table 60 Forecast Sales of Home Audio and Cinema Products by Sector: % Value Growth 2008-2013

CAMERAS IN AUSTRALIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 24 Cameras: New Product Launches 2007- 2008

SECTOR DATA

Table 61 Sales of Cameras by Sector: Volume 2003-2008

Table 62 Sales of Cameras by Sector: % Volume Growth 2003-2008

Table 63 Sales of Cameras by Sector: Value 2003-2008

Table 64 Sales of Cameras by Sector: % Value Growth 2003-2008

Table 65 Cameras Company Shares 2003-2007

Table 66 Cameras Brand Shares 2004-2007

Table 67 Sales of Cameras by Distribution Format 2003-2008

Table 68 Forecast Sales of Cameras by Sector: Volume 2008-2013

Table 69 Forecast Sales of Cameras by Sector: % Volume Growth 2008-2013

Table 70 Forecast Sales of Cameras by Sector: Value 2008-2013

Table 71 Forecast Sales of Cameras by Sector: % Value Growth 2008-2013

CAMCORDERS IN AUSTRALIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 25 Camcorders: New Product Launches 2007- 2008

SECTOR DATA

Table 72 Sales of Camcorders by Sector: Volume 2003-2008

Table 73 Sales of Camcorders by Sector: % Volume Growth 2003-2008

Table 74 Sales of Camcorders by Sector: Value 2003-2008

Table 75 Sales of Camcorders by Sector: % Value Growth 2003-2008

Table 76 Camcorders Company Shares 2003-2007

Table 77 Camcorders Brand Shares 2004-2007

Table 78 Sales of Camcorders by Distribution Format 2003-2008

Table 79 Forecast Sales of Camcorders by Sector: Volume 2008-2013

Table 80 Forecast Sales of Camcorders by Sector: % Volume Growth 2008-2013

Table 81 Forecast Sales of Camcorders by Sector: Value 2008-2013

Table 82 Forecast Sales of Camcorders by Sector: % Value Growth 2008-2013

PORTABLE MEDIA PLAYERS IN AUSTRALIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 26 Portable Media Players: New Product Launches 2007- 2008

SECTOR DATA

Table 83 Sales of Portable Media Players by Sector: Volume 2003-2008

Table 84 Sales of Portable Media Players by Sector: % Volume Growth 2003-2008

Table 85 Sales of Portable Media Players by Sector: Value 2003-2008

Table 86 Sales of Portable Media Players by Sector: % Value Growth 2003-2008

Table 87 Sales of Portable MP3 Players by Type 2003-2008

Table 88 Portable Media Players Company Shares 2003-2007

Table 89 Portable Media Players Brand Shares 2004-2007

Table 90 Sales of Portable Media Players by Distribution Format 2003-2008

Table 91 Forecast Sales of Portable Media Players by Sector: Volume 2008-2013

Table 92 Forecast Sales of Portable Media Players by Sector: % Volume Growth 2008-2013

Table 93 Forecast Sales of Portable Media Players by Sector: Value 2008-2013

Table 94 Forecast Sales of Portable Media Players by Sector: % Value Growth 2008-2013

MOBILE PHONES IN AUSTRALIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 27 Mobile Phones: New Product Launches 2007- 2008

SECTOR DATA

Table 95 Sales of Mobile Phones: Volume 2003-2008

Table 96 Sales of Mobile Phones: % Volume Growth 2003-2008

Table 97 Sales of Mobile Phones: Value 2003-2008

Table 98 Sales of Mobile Phones: % Value Growth 2003-2008

Table 99 Sales of Mobile Phones by Type 2003-2008

Table 100 Mobile Phones Company Shares 2003-2007

Table 101 Mobile Phones Brand Shares 2004-2007

Table 102 Sales of Mobile Phones by Distribution Format 2003-2008

Table 103 Forecast Sales of Mobile Phones: Volume 2008-2013

Table 104 Forecast Sales of Mobile Phones: % Volume Growth 2008-2013

Table 105 Forecast Sales of Mobile Phones: Value 2008-2013

Table 106 Forecast Sales of Mobile Phones: % Value Growth 2008-2013

IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN AUSTRALIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 28 In-car Consumer Electronics: New Product Launches 2007- 2008

SECTOR DATA

Table 107 Sales of In-car Consumer Electronics by Sector: Volume 2003-2008

Table 108 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2003-2008

Table 109 Sales of In-car Consumer Electronics by Sector: Value 2003-2008

Table 110 Sales of In-car Consumer Electronics by Sector: % Value Growth 2003-2008

Table 111 In-car Consumer Electronics Company Shares 2003-2007

Table 112 In-car Consumer Electronics Brand Shares 2004-2007

Table 113 Sales of In-car Consumer Electronics by Distribution Format 2003-2008

Table 114 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2008-2013

Table 115 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2008-2013

Table 116 Forecast Sales of In-car Consumer Electronics by Sector: Value 2008-2013

Table 117 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2008-2013

COMPUTERS IN AUSTRALIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 29 Computers: New Product Launches 2007- 2008

SECTOR DATA

Table 118 Sales of Computers by Sector: Volume 2003-2008

Table 119 Sales of Computers by Sector: % Volume Growth 2003-2008

Table 120 Sales of Computers by Sector: Value 2003-2008

Table 121 Sales of Computers by Sector: % Value Growth 2003-2008

Table 122 Computers Company Shares 2003-2007

Table 123 Computers Brand Shares 2004-2007

Table 124 Sales of Computers by Distribution Format 2003-2008

Table 125 Forecast Sales of Computers by Sector: Volume 2008-2013

Table 126 Forecast Sales of Computers by Sector: % Volume Growth 2008-2013

Table 127 Forecast Sales of Computers by Sector: Value 2008-2013

Table 128 Forecast Sales of Computers by Sector: % Value Growth 2008-2013

Change currency displayed
all prices excluding P&P
request more information

Available formats

  • Instant online access
  • Download PDF
  • Download Word document
research methodology

Get Acrobat Reader

click here to download Adobe Acrobat Reader 7.0

© Euromonitor International 2009