Consumer Electronics in Australia
Euromonitor International's Consumer Electronics in Australia report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 51 | Publication date: Apr 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Australia lagging behind
While Australia has long been considered amongst the quicker adopters of technology, in 2006 this no longer appears to be the case. In the biggest consumer electronics battlegrounds of this era, ranging from digital TVs to 3G mobile phones, Australian consumers are lagging behind countries such as Japan, South Korea, France and the UK despite the zealousness of the consumer electronics industry in promoting the 'digital lifestyle' and the fact that Australia's spending on digital products doubled in the last three years.
Take-up varies from appliance to appliance and although digital television was slow to attract converts, digital camera sales exploded, demonstrating that whilst the 'digital lifestyle' is not one that middle-Australia aspires to, they do have interest in a wide variety of individual appliances.
Australian economy remains strong
Despite rising petrol prices reducing disposable incomes, the Australian economy continues to grow, with interest rate hikes being utilised to curb inflation. The Australian Government is also encouraging continual growth through tax cuts, further increasing the amount of discretionary income and enabling Australian consumers to continue their level of spending on consumer electronics.
Australian consumers confused by convergence
Australian consumers are confused. In 2006 several different, seemingly interrelated, yet separate products were competing for their discretionary income. Consumers found themselves confounded by which wide screen TV to purchase, and which disc format to use. Digital television arrived, and despite prior predictions that the switch from analogue to digital would be completed by 2008 in metropolitan areas, take-up was disappointingly slow.
Meanwhile attempts at bringing the computer, television and games console together struggled to achieve acceptance, as stand-alone devices continue to be the biggest sellers.
Beating the space-time continuum
The momentum in consumer electronics shifted to items that offer mobility. This can be seen in the huge growth of portable computers at the expense of desktop computers and the popularity of hand-held devices, with the iPod phenomenon.
Consumers are beginning to choose products that allow them to break free from the limitations of their schedules and those of the TV networks, an activity known as time shifting. Whilst starting from a low base, the take up of digital TV and Personal Video Recorders (PVRs) are both examples of this.
Anything iPod
There are signs of a new trend that is likely to dominate consumer electronics throughout 2007. Both audio and car manufacturers are producing appliances that allow for iPod integration, and often place the iPod as the centrepiece of the appliance. In many ways large audio manufacturers can be considered to have willingly denigrated themselves to the role of producing accessories for iPods in order to grasp extra market share.
Table of contents
CONSUMER ELECTRONICS IN AUSTRALIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Australia lagging behind
Australian economy remains strong
Australian consumers confused by convergence
Beating the space-time continuum
Anything iPod
KEY TRENDS AND DEVELOPMENTS
Pre-historic Australia
Ultra-Slow Broadband
A$1,000 the magic price
Australians show preference for stand alone devices
Mobility the next big consumer need
Specialist multiples continue to grow
A wireless world
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2001-2006
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2001-2006
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 4 Sales of Consumer Electronics by Sector: Value 2001-2006
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2001-2006
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2001-2006
Table 7 Consumer Electronics Company Shares 2002-2005
Table 8 Consumer Electronics Brand Shares 2002-2005
Table 9 Sales of Consumer Electronics by Distribution Format 2001-2006
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2006-2011
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2006-2011
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2006-2011
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2006-2011
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - AUSTRALIA
AWA LTD - CONSUMER ELECTRONICS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 AWA Ltd: Key Facts
Summary 2 AWA Ltd: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 AWA Ltd: Competitive Position 2005
FOXTEL BUSINESS DIGITAL - CONSUMER ELECTRONICS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Foxtel Business Digital: Key Facts
Summary 5 Foxtel Business Digital: Operational Indicators 2005-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
OPTIMA ICM LTD - CONSUMER ELECTRONICS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Optima ICM Ltd: Key Facts
Summary 7 Optima ICM Ltd: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Optima ICM Ltd: Competitive Position 2005
PALSONIC CORP - CONSUMER ELECTRONICS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Palsonic Corp Pty Ltd: Key Facts
Summary 10 Palsonic Corp Pty Ltd: Operational Indicators 2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Palsonic Corp Pty Ltd: Competitive Position 2005
SENTINEL GEO SYSTEMS PTY LTD - CONSUMER ELECTRONICS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Sentinel Geo Systems Pty Ltd: Key Facts
Summary 13 Sentinel Geo Systems Pty Ltd: Operational Indicators 2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Sentinel Geo Systems Pty Ltd: Competitive Position 2005
IN-HOME CONSUMER ELECTRONICS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of In-home Consumer Electronics by Sector: Volume 2001-2006
Table 17 Sales of In-home Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 18 Sales of In-home Consumer Electronics by Sector: Value 2001-2006
Table 19 Sales of In-home Consumer Electronics by Sector: % Value Growth 2001-2006
Table 20 In-home Consumer Electronics Company Shares 2002-2005
Table 21 In-home Consumer Electronics Brand Shares 2002-2005
Table 22 Sales of In-home Consumer Electronics by Distribution Format 2001-2006
Table 23 Forecast Sales of In-home Consumer Electronics by Sector: Volume 2006-2011
Table 24 Forecast Sales of In-home Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 25 Forecast Sales of In-home Consumer Electronics by Sector: Value 2006-2011
Table 26 Forecast Sales of In-home Consumer Electronics by Sector: % Value Growth 2006-2011
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of In-car Consumer Electronics by Sector: Volume 2001-2006
Table 28 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 29 Sales of In-car Consumer Electronics by Sector: Value 2001-2006
Table 30 Sales of In-car Consumer Electronics by Sector: % Value Growth 2001-2006
Table 31 In-car Consumer Electronics Company Shares 2002-2005
Table 32 In-car Consumer Electronics Brand Shares 2002-2005
Table 33 Sales of In-car Consumer Electronics by Distribution Format 2001-2006
Table 34 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2006-2011
Table 35 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 36 Forecast Sales of In-car Consumer Electronics by Sector: Value 2006-2011
Table 37 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2006-2011