Consumer Electronics in Belgium
Euromonitor International's Consumer Electronics in Belgium report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 49 | Publication date: May 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Digital technology boosts portable consumer electronics
Portable entertainment was always a strong category as evidenced by the popularity of the Sony Walkman, but due to digital technology, portable entertainment today is as much a set of features as a set of products. Key features that boosted sales of portable consumer electronics included the ease of transferring content, size, weight and memory capacity, although recently picture quality and display size also became more important. Many consumers now use their portable digital media devices in the car and at home as well as when they are on the move. Digital technology is viewed by many Belgian consumers as empowering them with flexibility, mobility and convenience.
Analogue products gradually disappear from the market
As consumers increasingly switch to digital technologies, sales of analogue products suffered, with analogue TVs, VCRs, hi-fi systems and audio separates, particularly cassette decks and CD players all recording rapid falls in sales in 2006. Indeed, VCRs are expected to disappear from the market altogether over the forecast period, and cassette decks will not be far behind. However, this trend boosted sales in other subsectors, as VCR/DVD recorders proved popular as a tool to enable consumers to transfer their home videos on VHS tape over to newer longer-lasting DVD media.
High quality screens continue to grow
Demand for LCD, plasma and HDTVs is high and steadily growing. There are no major technological innovations in the market; therefore product differentiation is based on design, prices and user friendliness. Prices are slowly declining, as are margins. Consumers often prefer TFT displays to Plasma displays, as these do not have the disadvantage of the burn-in effect, the former also have a longer life, higher resolution and more brightness. Prices for TFT screens are significantly higher than prices for Plasma screens.
Move towards intelligent homes and digitalisation drives market
Rapid growth of digital still cameras is creating large collections of photos for consumers to store and distribute. Camcorders are also beginning to fill up hard-drives with home videos and there is emerging demand for space to store digital copies of TV programs or DVDs for later viewing as well as music files for transfer to MP3 players. This is boosting demand for some form of centralised information/content storage and management device, such as audio servers, multi-function hard-drive equipped DVD players and set-top boxes and large capacity computers, and external hard drives.
Already, many PC households in Belgium have one central computer, usually in the home office serving a content management and internet gateway role to some degree, and its role is likely to expand over time.
Table of contents
CONSUMER ELECTRONICS IN BELGIUM : MARKET INSIGHT
EXECUTIVE SUMMARY
Digital technology boosts portable consumer electronics
Analogue products gradually disappear from the market
High quality screens continue to grow
Move towards intelligent homes and digitalisation drives market
KEY TRENDS AND DEVELOPMENTS
Digital camcorders sales rise as functionality improves and prices fall
Online provision of music and movies boosts development of media servers
EU directives mean headaches for consumer electronics manufacturers
Mobile phones with added functionality threaten other portable devices
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2001-2006
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2001-2006
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 4 Sales of Consumer Electronics by Sector: Value 2001-2006
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2001-2006
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2001-2006
Table 7 Consumer Electronics Company Shares 2002-2005
Table 8 Consumer Electronics Brand Shares 2002-2005
Table 9 Sales of Consumer Electronics by Distribution Format 2001-2006
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2006-2011
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2006-2011
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2006-2011
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2006-2011
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - BELGIUM
BARCO NV - CONSUMER ELECTRONICS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Barco NV: Key Facts
Summary 2 Barco NV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Barco NV: Competitive Position 2005
KONINKLIJKE PHILIPS ELECTRONICS NV - CONSUMER ELECTRONICS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Koninklijke Philips Electronics NV: Key Facts
Summary 5 Koninklijke Philips Electronics NV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Koninklijke Philips Electronics NV: Competitive Position 2005
LG ELECTRONICS BELGIQUE SA - CONSUMER ELECTRONICS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 7 LG Electronics Belgium: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 LG Electronics Belgium: Competitive Position 2005
SHARP BENELUX BV - CONSUMER ELECTRONICS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Sharp Electronics Benelux BV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Sharp Electronics Benelux BV: Competitive Position 2005
SONY BELGIë NV - CONSUMER ELECTRONICS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Sony Belgium NV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Sony Belgium NV: Competitive Position 2005
IN-HOME CONSUMER ELECTRONICS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of In-home Consumer Electronics by Sector: Volume 2001-2006
Table 17 Sales of In-home Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 18 Sales of In-home Consumer Electronics by Sector: Value 2001-2006
Table 19 Sales of In-home Consumer Electronics by Sector: % Value Growth 2001-2006
Table 20 In-home Consumer Electronics Company Shares 2002-2005
Table 21 In-home Consumer Electronics Brand Shares 2002-2005
Table 22 Sales of In-home Consumer Electronics by Distribution Format 2001-2006
Table 23 Forecast Sales of In-home Consumer Electronics by Sector: Volume 2006-2011
Table 24 Forecast Sales of In-home Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 25 Forecast Sales of In-home Consumer Electronics by Sector: Value 2006-2011
Table 26 Forecast Sales of In-home Consumer Electronics by Sector: % Value Growth 2006-2011
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of In-car Consumer Electronics by Sector: Volume 2001-2006
Table 28 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 29 Sales of In-car Consumer Electronics by Sector: Value 2001-2006
Table 30 Sales of In-car Consumer Electronics by Sector: % Value Growth 2001-2006
Table 31 In-car Consumer Electronics Company Shares 2002-2005
Table 32 In-car Consumer Electronics Brand Shares 2002-2005
Table 33 Sales of In-car Consumer Electronics by Distribution Format 2001-2006
Table 34 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2006-2011
Table 35 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 36 Forecast Sales of In-car Consumer Electronics by Sector: Value 2006-2011
Table 37 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2006-2011