Consumer Electronics in Brazil
Euromonitor International's Consumer Electronics in Brazil report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 54 | Publication date: May 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Currency fluctuations affect the electronics industry
Since the Plano Real in 1994, Brazil has seen a positive economic situation with a stable economy and constant growth. The Real however was dramatically over or undervalued during this period. The devaluation of the Real created a disadvantage for the internal electronics industry in Brazil, especially against its main competitors, the Chinese. The sector also suffered from the import of finished products, most of them, DVD players and audio equipment.
New digital system for national open TV
It is planned that the changeover of the open TV system from analogue to digital technology will take place by 2008. The Japanese system is the one that will be adopted. Digital TV will change the way television is seen today. This huge transformation is being met by the industry, which is concentrating its efforts on digital TV launches.
Payment in instalments boost consumption of electronics
As a means to achieve greater sales, retailers offered payments in instalments. In this way, consumers from the lower classes were able to afford products like mobile phones, hi fis and DVD players among other products, none of which are basic necessities. These easy payment terms also helped the fight against the informal market, as it made purchasing easier and also offered guarantees for faulty products.
Digital conversion gaining steam
From digital cameras to TVs, Brazilians are substituting their electronic equipment with new digital models. Analogue products are now harder to find on shelves and digital technologies made new products and equipment cheaper and more accessible to almost everyone.
Computer sales supported by new laws
The approval in 2004 of the so called "Nova MP do Bem", the temporary law number 255 (MP 255) had a strong impact on the computer subsector in Brazil. Formal companies achieved an impressive share of the total market and this was reflected in the entire production chain. The law helps the industry by freeing it from some tax obligations, such as PIS and COFINS.
Table of contents
CONSUMER ELECTRONICS IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Currency fluctuations affect the electronics industry
New digital system for national open TV
Payment in instalments boost consumption of electronics
Digital conversion gaining steam
Computer sales supported by new laws
KEY TRENDS AND DEVELOPMENTS
Currency devaluation boosts domestic and export sales by lowering prices
New digital system for national open TV
Easy payment options boost consumer electronics consumption
Digital products substitute analogue systems
New laws reduce black market computer sales by lowering taxes
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2001-2006
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2001-2006
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 4 Sales of Consumer Electronics by Sector: Value 2001-2006
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2001-2006
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2001-2006
Table 7 Consumer Electronics Company Shares 2002-2005
Table 8 Consumer Electronics Brand Shares 2002-2005
Table 9 Sales of Consumer Electronics by Distribution Format 2001-2006
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2006-2011
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2006-2011
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2006-2011
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2006-2011
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - BRAZIL
LG ELECTRONICS DE SãO PAULO LTDA - CONSUMER ELECTRONICS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 1 LG Electronics de São Paulo Ltda: Key Facts
Summary 2 LG Electronics de São Paulo Ltda: Operational Indicators, 2004-2005
COMPANY BACKGROUND
PRODUCTION
Summary 3 LG Electronics de São Paulo Ltda: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 4 LG Electronics de São Paulo Ltda: Competitive Position 2005
MOTOROLA INDUSTRIAL LTDA - CONSUMER ELECTRONICS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Motorola Industrial Ltda: Key Facts
Summary 6 Motorola Industrial Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Motorola Industrial Ltda: Competitive Position 2005
NOKIA DO BRASIL TECNOLOGIA LTDA - CONSUMER ELECTRONICS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Nokia do Brasil Tecnologia Ltda: Key Facts
Summary 9 Nokia do Brasil Tecnologia Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Nokia do Brasil Tecnologia Ltda: Competitive Position 2005
POSITIVO INFORMATICA LTDA - CONSUMER ELECTRONICS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Positivo Informática Ltda: Key Facts
Summary 12 Positivo Informática Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Positivo Informática Ltda: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 14 Positivo Informática Ltda: Competitive Position 2005
SAMSUNG ELETRôNICA AMAZôNIA LTDA - CONSUMER ELECTRONICS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Samsung Eletrônica Amazônia Ltda: Key Facts
Summary 16 Samsung Eletrônica Amazônia Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Samsung Eletrônica Amazônia Ltda: Competitive Position 2005
IN-HOME CONSUMER ELECTRONICS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of In-home Consumer Electronics by Sector: Volume 2001-2006
Table 17 Sales of In-home Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 18 Sales of In-home Consumer Electronics by Sector: Value 2001-2006
Table 19 Sales of In-home Consumer Electronics by Sector: % Value Growth 2001-2006
Table 20 In-home Consumer Electronics Company Shares 2002-2005
Table 21 In-home Consumer Electronics Brand Shares 2002-2005
Table 22 Sales of In-home Consumer Electronics by Distribution Format 2001-2006
Table 23 Forecast Sales of In-home Consumer Electronics by Sector: Volume 2006-2011
Table 24 Forecast Sales of In-home Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 25 Forecast Sales of In-home Consumer Electronics by Sector: Value 2006-2011
Table 26 Forecast Sales of In-home Consumer Electronics by Sector: % Value Growth 2006-2011
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of In-car Consumer Electronics by Sector: Volume 2001-2006
Table 28 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 29 Sales of In-car Consumer Electronics by Sector: Value 2001-2006
Table 30 Sales of In-car Consumer Electronics by Sector: % Value Growth 2001-2006
Table 31 In-car Consumer Electronics Company Shares 2002-2005
Table 32 In-car Consumer Electronics Brand Shares 2002-2005
Table 33 Sales of In-car Consumer Electronics by Distribution Format 2001-2006
Table 34 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2006-2011
Table 35 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 36 Forecast Sales of In-car Consumer Electronics by Sector: Value 2006-2011
Table 37 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2006-2011