Consumer Electronics in Canada
Euromonitor International's Consumer Electronics in Canada report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 133 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Computers; In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Canada’s strong economy boosts consumer spending
Favourable economic conditions in 2007 helped to underpin sales of consumer electronics in Canada. Low unemployment rates and a solid housing market provided a boost to consumer confidence. Products such as digital televisions, portable media players, mobile phones, laptops, and navigational devices were in the highest demand during the year.
The rise of the Canadian dollar
The stunning rise of the Canadian dollar in relation to the US dollar is having a profound impact on the Canadian economy. The high dollar is hurting Canada’s manufacturing base, located in the provinces of Ontario and Quebec, which is dependent on exports to the United States. On the other hand, the higher dollar is proving to be beneficial for Canadian consumers and many consumer electronics retailers and manufacturers are rolling back their prices to compete with the lower retail pricing found in the United States.
Prices keep going down
The consumer electronics market in Canada continues to face deflationary pressures. A number of factors have contributed to this, including the following: increased outsourcing of consumer electronics to China; the influx of competitively-priced South Korean, Taiwanese and Chinese brands; the surge in low-priced private label brands; the appreciation of the Canadian dollar which has led to lower-priced imports; and the rollback in prices by Canadian retailers wanting to compete with US retailers.
Canada’s shifting demographic landscape
Canada’s Baby Boomers still pack a punch in terms of retail spending power. Many of these Boomers, now in their peak earning years, have shown a strong partiality for the finer things in life, including high-end consumer electronics. However, as this demographic group grows older and more of them enter retirement, their interests are likely to shift to other activities, such as travelling.
Export market must remain strong
Solid consumer demand for consumer electronics is expected to continue into 2008 and beyond as the Canadian economy is expected to maintain its strong economic fundamentals. However, as the health of the Canadian economy is largely based on the strength of its export market and as its largest trading partner is the United States, any downturn south of the border will eventually hurt Canada’s economic prospects.
Table of contents
CONSUMER ELECTRONICS IN CANADA : MARKET INSIGHT
EXECUTIVE SUMMARY
Canada’s strong economy boosts consumer spending
The rise of the Canadian dollar
Prices keep going down
Canada’s shifting demographic landscape
Export market must remain strong
KEY TRENDS AND DEVELOPMENTS
Can Canada Weather the Upcoming Storm in the United States?
The Rise of the Dollar
What About the Baby Boomers?
More Bang for the Buck
Strength of Private Labels
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2002-2007
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2002-2007
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2002-2007
Table 4 Sales of Consumer Electronics by Sector: Value 2002-2007
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2002-2007
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2002-2007
Table 7 Sales of Consumer Electronics by Distribution Format 2002-2007
Table 8 Forecast Sales of Consumer Electronics by Sector: Volume 2007-2012
Table 9 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2007-2012
Table 10 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2007-2012
Table 11 Forecast Sales of Consumer Electronics by Sector: Value 2007-2012
Table 12 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2007-2012
Table 13 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CANADA
NOKIA CANADA - CONSUMER ELECTRONICS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Nokia Canada: Key Facts
Summary 3 Nokia Canada: Operational Indicators (company-wide)
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Nokia Canada: Competitive Position 2006
PIONEER ELECTRONICS OF CANADA INC - CONSUMER ELECTRONICS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Pioneer Electronics of Canada Inc: Key Facts
Summary 6 Pioneer Electronics of Canada Inc: Operational Indicators (company-wide)
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Pioneer Electronics of Canada Inc: Competitive Position 2006
SAMSUNG ELECTRONICS CANADA INC - CONSUMER ELECTRONICS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Samsung Electronics Canada Inc: Key Facts
Summary 9 Samsung Electronics Canada Inc: Operational Indicators (company-wide)
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Samsung Electronics Canada Inc: Competitive Position 2006
SONY OF CANADA LTD - CONSUMER ELECTRONICS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Sony of Canada Ltd: Key Facts
Summary 12 Sony of Canada Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Sony of Canada Ltd: Competitive Position 2006
TOSHIBA OF CANADA LTD - CONSUMER ELECTRONICS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Toshiba of Canada Limited: Key Facts
Summary 15 Toshiba of Canada Limited: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Toshiba of Canada Limited: Competitive Position 2006
TELEVISIONS AND PROJECTORS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Sales of Televisions and Projectors by Sector: Volume 2002-2007
Table 15 Sales of Televisions and Projectors by Sector: % Volume Growth 2002-2007
Table 16 Sales of Televisions and Projectors by Sector: Value 2002-2007
Table 17 Sales of Televisions and Projectors by Sector: % Value Growth 2002-2007
Table 18 Sales of Digital Televisions by Type 2002-2007
Table 19 Televisions and Projectors Company Shares 2002-2006
Table 20 Televisions and Projectors Brand Shares 2003-2006
Table 21 TV and VCR/DVD Combinations Company Shares 2002-2006
Table 22 TV and VCR/DVD Combinations Brand Shares 2003-2006
Table 23 Sales of Televisions and Projectors by Distribution Format 2002-2007
Table 24 Forecast Sales of Televisions and Projectors by Sector: Volume 2007-2012
Table 25 Forecast Sales of Televisions and Projectors by Sector: % Volume Growth 2007-2012
Table 26 Forecast Sales of Televisions and Projectors by Sector: Value 2007-2012
Table 27 Forecast Sales of Televisions and Projectors by Sector: % Value Growth 2007-2012
VCRS AND DVD PLAYERS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 Sales of VCRS and DVD Players by Sector: Volume 2002-2007
Table 29 Sales of VCRS and DVD Players by Sector: % Volume Growth 2002-2007
Table 30 Sales of VCRS and DVD Players by Sector: Value 2002-2007
Table 31 Sales of VCRS and DVD Players by Sector: % Value Growth 2002-2007
Table 32 VCRS and DVD Players Company Shares 2002-2006
Table 33 VCRS and DVD Players Brand Shares 2003-2006
Table 34 Sales of VCRS and DVD Players by Distribution Format 2002-2007
Table 35 Forecast Sales of VCRS and DVD Players by Sector: Volume 2007-2012
Table 36 Forecast Sales of VCRS and DVD Players by Sector: % Volume Growth 2007-2012
Table 37 Forecast Sales of VCRS and DVD Players by Sector: Value 2007-2012
Table 38 Forecast Sales of VCRS and DVD Players by Sector: % Value Growth 2007-2012
HOME AUDIO AND CINEMA IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 Sales of Home Audio and Cinema Products by Sector: Volume 2002-2007
Table 40 Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2002-2007
Table 41 Sales of Home Audio and Cinema Products by Sector: Value 2002-2007
Table 42 Sales of Home Audio and Cinema Products by Sector: % Value Growth 2002-2007
Table 43 Home Audio and Cinema Products Company Shares 2002-2006
Table 44 Home Audio and Cinema Products Brand Shares 2003-2006
Table 45 Sales of Home Audio and Cinema Products by Distribution Format 2002-2007
Table 46 Forecast Sales of Home Audio and Cinema Products by Sector: Volume 2007-2012
Table 47 Forecast Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2007-2012
Table 48 Forecast Sales of Home Audio and Cinema Products by Sector: Value 2007-2012
Table 49 Forecast Sales of Home Audio and Cinema Products by Sector: % Value Growth 2007-2012
PERSONAL COMPUTERS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Sales of Computers by Sector: Volume 2002-2007
Table 51 Sales of Computers by Sector: % Volume Growth 2002-2007
Table 52 Sales of Computers by Sector: Value 2002-2007
Table 53 Sales of Computers by Sector: % Value Growth 2002-2007
Table 54 Computers Company Shares 2002-2006
Table 55 Computers Brand Shares 2003-2006
Table 56 Sales of Computers by Distribution Format 2002-2007
Table 57 Forecast Sales of Computers by Sector: Volume 2007-2012
Table 58 Forecast Sales of Computers by Sector: % Volume Growth 2007-2012
Table 59 Forecast Sales of Computers by Sector: Value 2007-2012
Table 60 Forecast Sales of Computers by Sector: % Value Growth 2007-2012
CAMERAS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Sales of Cameras by Sector: Volume 2002-2007
Table 62 Sales of Cameras by Sector: % Volume Growth 2002-2007
Table 63 Sales of Cameras by Sector: Value 2002-2007
Table 64 Sales of Cameras by Sector: % Value Growth 2002-2007
Table 65 Cameras Company Shares 2002-2006
Table 66 Cameras Brand Shares 2003-2006
Table 67 Sales of Cameras by Distribution Format 2002-2007
Table 68 Forecast Sales of Cameras by Sector: Volume 2007-2012
Table 69 Forecast Sales of Cameras by Sector: % Volume Growth 2007-2012
Table 70 Forecast Sales of Cameras by Sector: Value 2007-2012
Table 71 Forecast Sales of Cameras by Sector: % Value Growth 2007-2012
CAMCORDERS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Camcorders by Sector: Volume 2002-2007
Table 73 Sales of Camcorders by Sector: % Volume Growth 2002-2007
Table 74 Sales of Camcorders by Sector: Value 2002-2007
Table 75 Sales of Camcorders by Sector: % Value Growth 2002-2007
Table 76 Camcorders Company Shares 2002-2006
Table 77 Camcorders Brand Shares 2003-2006
Table 78 Sales of Camcorders by Distribution Format 2002-2007
Table 79 Forecast Sales of Camcorders by Sector: Volume 2007-2012
Table 80 Forecast Sales of Camcorders by Sector: % Volume Growth 2007-2012
Table 81 Forecast Sales of Camcorders by Sector: Value 2007-2012
Table 82 Forecast Sales of Camcorders by Sector: % Value Growth 2007-2012
PORTABLE MEDIA PLAYERS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 83 Sales of Portable Media Players by Sector: Volume 2002-2007
Table 84 Sales of Portable Media Players by Sector: % Volume Growth 2002-2007
Table 85 Sales of Portable Media Players by Sector: Value 2002-2007
Table 86 Sales of Portable Media Players by Sector: % Value Growth 2002-2007
Table 87 Sales of Portable MP3 Players by Type 2002-2007
Table 88 Portable Media Players Company Shares 2002-2006
Table 89 Portable Media Players Brand Shares 2003-2006
Table 90 Sales of Portable Media Players by Distribution Format 2002-2007
Table 91 Forecast Sales of Portable Media Players by Sector: Volume 2007-2012
Table 92 Forecast Sales of Portable Media Players by Sector: % Volume Growth 2007-2012
Table 93 Forecast Sales of Portable Media Players by Sector: Value 2007-2012
Table 94 Forecast Sales of Portable Media Players by Sector: % Value Growth 2007-2012
MOBILE PHONES IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 95 Sales of Mobile Phones: Volume 2002-2007
Table 96 Sales of Mobile Phones: % Volume Growth 2002-2007
Table 97 Sales of Mobile Phones: Value 2002-2007
Table 98 Sales of Mobile Phones: % Value Growth 2002-2007
Table 99 Sales of Mobile Phones by Type 2002-2007
Table 100 Mobile Phones Company Shares 2002-2006
Table 101 Mobile Phones Brand Shares 2003-2006
Table 102 Sales of Mobile Phones by Distribution Format 2002-2007
Table 103 Forecast Sales of Mobile Phones: Volume 2007-2012
Table 104 Forecast Sales of Mobile Phones: % Volume Growth 2007-2012
Table 105 Forecast Sales of Mobile Phones: Value 2007-2012
Table 106 Forecast Sales of Mobile Phones: % Value Growth 2007-2012
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 107 Sales of In-car Consumer Electronics by Sector: Volume 2002-2007
Table 108 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2002-2007
Table 109 Sales of In-car Consumer Electronics by Sector: Value 2002-2007
Table 110 Sales of In-car Consumer Electronics by Sector: % Value Growth 2002-2007
Table 111 In-car Consumer Electronics Company Shares 2002-2006
Table 112 In-car Consumer Electronics Brand Shares 2003-2006
Table 113 Sales of In-car Consumer Electronics by Distribution Format 2002-2007
Table 114 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2007-2012
Table 115 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2007-2012
Table 116 Forecast Sales of In-car Consumer Electronics by Sector: Value 2007-2012
Table 117 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2007-2012