Consumer Electronics in Canada
Euromonitor International's Consumer Electronics in Canada report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 159 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Computers; In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Not a Bad Year for Consumer Electronics
Despite the worsening economic conditions in Canada in 2008, consumer electronics sales still posted a modest gain for the year. In fact, the sector has proven to be somewhat resilient to economic downturns as consumer electronics have provided Canadian households with a relatively inexpensive entertainment alternative.
Lower Prices Keep Drawing Customers
Even though consumer confidence took a hit in 2008, particularly during the latter part of the year, Canadians were still eager to stock their homes with the latest LCD televisions and other in-home consumer electronics products. One key factor drawing consumers into the stores was the aggressive pricing tactics of consumer electronics retailers and manufacturers. Established brands like Sony and Apple battled it out not only with each other but with South Korean, Taiwanese and Chinese brands. Moreover, the continued roll out of private label brands by leading retailers like Best Buy helped drive down prices.
Analogue Broadcasts Soon to Disappear
Solid demand for LCD and plasma televisions, portable multimedia players, smartphones, personal navigational devices and laptops helped bolster sales of consumer electronics in 2008. Key to the growth of the digital television subsector was the decision by the government to end analogue television broadcasting by August 2011. As for portable consumer electronics subsectors, Canadians continue to be drawn to all-in-one portable devices that keep them informed and entertained wherever they go.
Competing in a Tough Market
Prices continued to fall across many consumer electronics sectors, and manufacturers felt renewed pressure to develop new technologies that might give them the competitive edge in the Canadian market. Moreover, consumer electronics companies have been forced to think of new ways to reinvent mature product categories, such as DVD players and digital cameras, both of which have household penetration rates reaching peak levels in Canada.
Better Times Ahead?
Many believe that Canada’s economy will begin to rebound by 2010, and this is welcome news for retailers and consumer electronics manufacturers who will likely experience weaker than normal sales growth in 2009. A strong economy is critical in strengthening consumer confidence, and consumers must have a positive outlook if they are going to be persuaded to continue to spend thousands of dollars on next-generation LCD televisions and other high-priced consumer electronics products.
Table of contents
CONSUMER ELECTRONICS IN CANADA : MARKET INSIGHT
EXECUTIVE SUMMARY
Not a Bad Year for Consumer Electronics
Lower Prices Keep Drawing Customers
Analogue Broadcasts Soon to Disappear
Competing in a Tough Market
Better Times Ahead?
KEY TRENDS AND DEVELOPMENTS
Trouble for Canada’s Economy?
The Fluctuating Canadian Dollar
The "Greening" of Consumer Electronics
Touch Screen Technology Comes Alive
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2003-2008
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2003-2008
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2003-2008
Table 4 Sales of Consumer Electronics by Sector: Value 2003-2008
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2003-2008
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2003-2008
Table 7 Consumer Electronics Company Shares 2003-2007
Table 8 Consumer Electronics Brand Shares 2004-2007
Table 9 Sales of Consumer Electronics by Distribution Format 2003-2008
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2008-2013
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2008-2013
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2008-2013
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2008-2013
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2008-2013
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CANADA
NOKIA CORP - CONSUMER ELECTRONICS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Nokia Corporation: Key Facts
Summary 3 Nokia Corporation: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Nokia Corporation: Competitive Position 2007
PIONEER ELECTRONICS OF CANADA INC - CONSUMER ELECTRONICS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Pioneer Electronics of Canada Inc: Key Facts
Summary 6 Pioneer Electronics of Canada Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Pioneer Electronics of Canada Inc: Competitive Position 2007
RESEARCH IN MOTION LTD - CONSUMER ELECTRONICS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Research in Motion Limited: Key Facts
Summary 9 Research in Motion Limited: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Research in Motion Limited: Competitive Position 2007
SAMSUNG ELECTRONICS CANADA INC - CONSUMER ELECTRONICS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Samsung Electronics Canada Inc: Key Facts
Summary 12 Samsung Electronics Canada Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Samsung Electronics Canada Inc: Competitive Position 2007
SONY OF CANADA LTD - CONSUMER ELECTRONICS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Sony of Canada Ltd: Key Facts
Summary 15 Sony of Canada Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Sony Corporation of America: Competitive Position 2007
TOSHIBA OF CANADA LTD - CONSUMER ELECTRONICS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Toshiba of Canada Limited: Key Facts
Summary 18 Toshiba of Canada Limited: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Toshiba of Canada Limited: Competitive Position 2007
TELEVISIONS AND PROJECTORS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 20 Televisions and Projectors: New Product Launches 2007- 2008
SECTOR DATA
Table 16 Sales of Televisions and Projectors by Sector: Volume 2003-2008
Table 17 Sales of Televisions and Projectors by Sector: % Volume Growth 2003-2008
Table 18 Sales of Televisions and Projectors by Sector: Value 2003-2008
Table 19 Sales of Televisions and Projectors by Sector: % Value Growth 2003-2008
Table 20 Sales of Digital Televisions by Type 2003-2008
Table 21 Televisions and Projectors Company Shares 2003-2007
Table 22 Televisions and Projectors Brand Shares 2004-2007
Table 23 Sales of Televisions and Projectors by Distribution Format 2003-2008
Table 24 Forecast Sales of Televisions and Projectors by Sector: Volume 2008-2013
Table 25 Forecast Sales of Televisions and Projectors by Sector: % Volume Growth 2008-2013
Table 26 Forecast Sales of Televisions and Projectors by Sector: Value 2008-2013
Table 27 Forecast Sales of Televisions and Projectors by Sector: % Value Growth 2008-2013
VCRS AND DVD PLAYERS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 21 VCRs and DVD Players: New Product Launches 2007- 2008
SECTOR DATA
Table 28 Sales of VCRS and DVD Players by Sector: Volume 2003-2008
Table 29 Sales of VCRS and DVD Players by Sector: % Volume Growth 2003-2008
Table 30 Sales of VCRS and DVD Players by Sector: Value 2003-2008
Table 31 Sales of VCRS and DVD Players by Sector: % Value Growth 2003-2008
Table 32 VCRS and DVD Players Company Shares 2003-2007
Table 33 VCRS and DVD Players Brand Shares 2004-2007
Table 34 Sales of VCRS and DVD Players by Distribution Format 2003-2008
Table 35 Forecast Sales of VCRS and DVD Players by Sector: Volume 2008-2013
Table 36 Forecast Sales of VCRS and DVD Players by Sector: % Volume Growth 2008-2013
Table 37 Forecast Sales of VCRS and DVD Players by Sector: Value 2008-2013
Table 38 Forecast Sales of VCRS and DVD Players by Sector: % Value Growth 2008-2013
TV AND VCR/DVD COMBINATIONS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 22 TV and VCR/DVD Combinations: New Product Launches 2007- 2008
SECTOR DATA
Table 39 Sales of TV and VCR/ DVD Combinations: Volume 2003-2008
Table 40 Sales of TV and VCR/ DVD Combinations: % Volume Growth 2003-2008
Table 41 Sales of TV and VCR/ DVD Combinations: Value 2003-2008
Table 42 Sales of TV and VCR/ DVD Combinations: % Value Growth 2003-2008
Table 43 TV and VCR/ DVD Combinations Company Shares 2003-2007
Table 44 TV and VCR/ DVD Combinations Brand Shares 2004-2007
Table 45 Sales of TV and VCR/ DVD Combinations by Distribution Format 2003-2008
Table 46 Forecast Sales of TV and VCR/ DVD Combinations: Volume 2008-2013
Table 47 Forecast Sales of TV and VCR/ DVD Combinations: % Volume Growth 2008-2013
Table 48 Forecast Sales of TV and VCR/ DVD Combinations: Value 2008-2013
Table 49 Forecast Sales of TV and VCR/ DVD Combinations: % Value Growth 2008-2013
Table 50 Forecast Sales of TV and VCR/ DVD Combinations: Value 2008-2013
Table 51 Forecast Sales of TV and VCR/ DVD Combinations: % Value Growth 2008-2013
HOME AUDIO AND CINEMA IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 23 Home Audio and Cinema Products: New Product Launches 2007- 2008
SECTOR DATA
Table 52 Sales of Home Audio and Cinema Products by Sector: Volume 2003-2008
Table 53 Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2003-2008
Table 54 Sales of Home Audio and Cinema Products by Sector: Value 2003-2008
Table 55 Sales of Home Audio and Cinema Products by Sector: % Value Growth 2003-2008
Table 56 Home Audio and Cinema Products Company Shares 2003-2007
Table 57 Home Audio and Cinema Products Brand Shares 2004-2007
Table 58 Sales of Home Audio and Cinema Products by Distribution Format 2003-2008
Table 59 Forecast Sales of Home Audio and Cinema Products by Sector: Volume 2008-2013
Table 60 Forecast Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2008-2013
Table 61 Forecast Sales of Home Audio and Cinema Products by Sector: Value 2008-2013
Table 62 Forecast Sales of Home Audio and Cinema Products by Sector: % Value Growth 2008-2013
CAMERAS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 24 Cameras: New Product Launches 2007- 2008
SECTOR DATA
Table 63 Sales of Cameras by Sector: Volume 2003-2008
Table 64 Sales of Cameras by Sector: % Volume Growth 2003-2008
Table 65 Sales of Cameras by Sector: Value 2003-2008
Table 66 Sales of Cameras by Sector: % Value Growth 2003-2008
Table 67 Cameras Company Shares 2003-2007
Table 68 Cameras Brand Shares 2004-2007
Table 69 Sales of Cameras by Distribution Format 2003-2008
Table 70 Forecast Sales of Cameras by Sector: Volume 2008-2013
Table 71 Forecast Sales of Cameras by Sector: % Volume Growth 2008-2013
Table 72 Forecast Sales of Cameras by Sector: Value 2008-2013
Table 73 Forecast Sales of Cameras by Sector: % Value Growth 2008-2013
CAMCORDERS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 25 Camcorders: New Product Launches 2007- 2008
SECTOR DATA
Table 74 Sales of Camcorders by Sector: Volume 2003-2008
Table 75 Sales of Camcorders by Sector: % Volume Growth 2003-2008
Table 76 Sales of Camcorders by Sector: Value 2003-2008
Table 77 Sales of Camcorders by Sector: % Value Growth 2003-2008
Table 78 Camcorders Company Shares 2003-2007
Table 79 Camcorders Brand Shares 2004-2007
Table 80 Sales of Camcorders by Distribution Format 2003-2008
Table 81 Forecast Sales of Camcorders by Sector: Volume 2008-2013
Table 82 Forecast Sales of Camcorders by Sector: % Volume Growth 2008-2013
Table 83 Forecast Sales of Camcorders by Sector: Value 2008-2013
Table 84 Forecast Sales of Camcorders by Sector: % Value Growth 2008-2013
PORTABLE MEDIA PLAYERS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 26 Portable Media Players: New Product Launches 2007- 2008
SECTOR DATA
Table 85 Sales of Portable Media Players by Sector: Volume 2003-2008
Table 86 Sales of Portable Media Players by Sector: % Volume Growth 2003-2008
Table 87 Sales of Portable Media Players by Sector: Value 2003-2008
Table 88 Sales of Portable Media Players by Sector: % Value Growth 2003-2008
Table 89 Sales of Portable MP3 Players by Type 2003-2008
Table 90 Portable Media Players Company Shares 2003-2007
Table 91 Portable Media Players Brand Shares 2004-2007
Table 92 Sales of Portable Media Players by Distribution Format 2003-2008
Table 93 Forecast Sales of Portable Media Players by Sector: Volume 2008-2013
Table 94 Forecast Sales of Portable Media Players by Sector: % Volume Growth 2008-2013
Table 95 Forecast Sales of Portable Media Players by Sector: Value 2008-2013
Table 96 Forecast Sales of Portable Media Players by Sector: % Value Growth 2008-2013
MOBILE PHONES IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 27 Mobile Phones: New Product Launches 2007- 2008
SECTOR DATA
Table 97 Sales of Mobile Phones: Volume 2003-2008
Table 98 Sales of Mobile Phones: % Volume Growth 2003-2008
Table 99 Sales of Mobile Phones: Value 2003-2008
Table 100 Sales of Mobile Phones: % Value Growth 2003-2008
Table 101 Sales of Mobile Phones by Type 2003-2008
Table 102 Mobile Phones Company Shares 2003-2007
Table 103 Mobile Phones Brand Shares 2004-2007
Table 104 Sales of Mobile Phones by Distribution Format 2003-2008
Table 105 Forecast Sales of Mobile Phones: Volume 2008-2013
Table 106 Forecast Sales of Mobile Phones: % Volume Growth 2008-2013
Table 107 Forecast Sales of Mobile Phones: Value 2008-2013
Table 108 Forecast Sales of Mobile Phones: % Value Growth 2008-2013
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 28 In-car Consumer Electronics: New Product Launches 2007- 2008
SECTOR DATA
Table 109 Sales of In-car Consumer Electronics by Sector: Volume 2003-2008
Table 110 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2003-2008
Table 111 Sales of In-car Consumer Electronics by Sector: Value 2003-2008
Table 112 Sales of In-car Consumer Electronics by Sector: % Value Growth 2003-2008
Table 113 In-car Consumer Electronics Company Shares 2003-2007
Table 114 In-car Consumer Electronics Brand Shares 2004-2007
Table 115 Sales of In-car Consumer Electronics by Distribution Format 2003-2008
Table 116 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2008-2013
Table 117 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2008-2013
Table 118 Forecast Sales of In-car Consumer Electronics by Sector: Value 2008-2013
Table 119 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2008-2013
COMPUTERS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 29 Computers: New Product Launches 2007- 2008
SECTOR DATA
Table 120 Sales of Computers by Sector: Volume 2003-2008
Table 121 Sales of Computers by Sector: % Volume Growth 2003-2008
Table 122 Sales of Computers by Sector: Value 2003-2008
Table 123 Sales of Computers by Sector: % Value Growth 2003-2008
Table 124 Computers Company Shares 2003-2007
Table 125 Computers Brand Shares 2004-2007
Table 126 Sales of Computers by Distribution Format 2003-2008
Table 127 Forecast Sales of Computers by Sector: Volume 2008-2013
Table 128 Forecast Sales of Computers by Sector: % Volume Growth 2008-2013
Table 129 Forecast Sales of Computers by Sector: Value 2008-2013
Table 130 Forecast Sales of Computers by Sector: % Value Growth 2008-2013