Consumer Electronics in Chile
Euromonitor International's Consumer Electronics in Chile report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 50 | Publication date: Apr 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Uneven growth in the market
Consumer electronics sales grew for the fifth consecutive year in 2006. However, there was a noticeable shift over the review period from in-home consumer electronics to portable consumer electronics, as consumers increasingly demanded mobility in their product choices. The stability of the Chilean economy and wage increases met that new product launches gained rapid popularity. This led to uneven growth in the market, with newer technology and portable products gaining at the expense of more traditional products, such as audio separates and analogue TVs and cameras.
Strong price falls
A strong fall in average prices characterised the consumer electronics market over the review period, which brought with it positive effects in terms of increasing volume sales as consumer electronics became more afford for the average Chilean. The sudden drop in retail prices occurred for a number of reasons, including the lack of customs duties on imported articles following the signing of the Free Trade Agreement, a drop in production costs, the increased competition in the market, low levels of inflation and the strengthening of the Chilean peso in relation to international currencies. Falling prices resulted in poorer growth in value terms compared to volume in many subsectors.
Department stores take the lead
Department stores accounted for the largest share of consumer electronics distribution throughout the review period, but managed to increase their lead through the development of consumer credit facilities that other distribution channels, such as grocery multiples and specialists, were unable to match.
Digital and portable the key factors in consumer’s minds
Portability and digital products are at the centre of the new technology culture, which is prevalent among young Chileans. Analogue technology is increasingly seen as outdated, as are products that can only be used in the home or car. This trend started with the launch of new technologies, and each year a product stands out from the rest. First it was mobile phones, then DVD players and finally MP3 players. The immediate is likely to see continued new product development and further growth for digital and portable products.
Multinationals dispense with distributors
The expansion of the market and the opening up of the Chilean economy to the world led to the arrival of multinationals, with their aim set not only at the local market, but regional trade. LG and Panasonic are examples of multinationals that decided to end their long-term distribution agreements and enter Chile in their own right with the intension of expanding sales in Latin America.
Table of contents
CONSUMER ELECTRONICS IN CHILE : MARKET INSIGHT
EXECUTIVE SUMMARY
Uneven growth in the market
Strong price falls
Department stores take the lead
Digital and portable the key factors in consumer’s minds
Multinationals dispense with distributors
KEY TRENDS AND DEVELOPMENTS
Low prices expand consumption but affect value sales
Free commerce treaties broaden consumer electronics imports
Consumer credit boosts sales
Distribution remains concentrated, although new channels arrive
Heavy dependency on international market
Multinationals enter the market and squeeze out local competitors
Portable products drive market growth
Consumers switch from analogue to digital technology
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2001-2006
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2001-2006
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 4 Sales of Consumer Electronics by Sector: Value 2001-2006
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2001-2006
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2001-2006
Table 7 Consumer Electronics Company Shares 2002-2005
Table 8 Consumer Electronics Brand Shares 2002-2005
Table 9 Sales of Consumer Electronics by Distribution Format 2001-2006
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2006-2011
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2006-2011
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2006-2011
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2006-2011
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - CHILE
GASEI CHILE SA - CONSUMER ELECTRONICS - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Gasei Chile SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Gasei Chile SA: Competitive Position 2005
MELLAFE Y SALAS LTDA - CONSUMER ELECTRONICS - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Mellafe y Salas SA: Key Facts
Summary 4 Mellafe y Salas SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Mellafe y Salas SA: Competitive Position 2005
NET NOW TECNOLOGíA Y COMPUTACIóN SA - CONSUMER ELECTRONICS - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Net Now Tecnología y Computación SA: Key Facts
Summary 7 Net Now Tecnología y Computación SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Net Now Tecnología y Computación SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 9 Net Now Tecnología y Computación SA: Competitive Position 2005
RCL DISTRIBUCION LTDA - CONSUMER ELECTRONICS - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 10 RCL Distribución Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 RCL Distribución Ltda: Competitive Position 2005
SOUND VISION LTDA - CONSUMER ELECTRONICS - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Sound Vision Ltda: Key Facts
Summary 13 Sound Vision Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
IN-HOME CONSUMER ELECTRONICS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of In-home Consumer Electronics by Sector: Volume 2001-2006
Table 17 Sales of In-home Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 18 Sales of In-home Consumer Electronics by Sector: Value 2001-2006
Table 19 Sales of In-home Consumer Electronics by Sector: % Value Growth 2001-2006
Table 20 In-home Consumer Electronics Company Shares 2002-2005
Table 21 In-home Consumer Electronics Brand Shares 2002-2005
Table 22 Sales of In-home Consumer Electronics by Distribution Format 2001-2006
Table 23 Forecast Sales of In-home Consumer Electronics by Sector: Volume 2006-2011
Table 24 Forecast Sales of In-home Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 25 Forecast Sales of In-home Consumer Electronics by Sector: Value 2006-2011
Table 26 Forecast Sales of In-home Consumer Electronics by Sector: % Value Growth 2006-2011
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of In-car Consumer Electronics by Sector: Volume 2001-2006
Table 28 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 29 Sales of In-car Consumer Electronics by Sector: Value 2001-2006
Table 30 Sales of In-car Consumer Electronics by Sector: % Value Growth 2001-2006
Table 31 In-car Consumer Electronics Company Shares 2002-2005
Table 32 In-car Consumer Electronics Brand Shares 2002-2005
Table 33 Sales of In-car Consumer Electronics by Distribution Format 2001-2006
Table 34 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2006-2011
Table 35 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 36 Forecast Sales of In-car Consumer Electronics by Sector: Value 2006-2011
Table 37 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2006-2011