Consumer Electronics in China
Euromonitor International's Consumer Electronics in China report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 158 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Computers; In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Stable GNP growth enables development of consumer electronics sector
The Chinese consumer electronics products market has entered into full development. It has been ranked the second-biggest market in the world. Although the global economy had gone into recession, the domestic economy is still going strong, with more than 9% growth in GNP. China’s substantial high-income population has created a growing demand for consumer electronics products. Innovation and technology have been the main factors underpinning the sector’s growth. 2008 saw rapid growth in sales of digital TVs, cameras and mobile phones, which are mostly due to replacement purchases, while sales of other consumer electronics products saw stable growth.
Unit prices going down
Although raw materials costs soared in 2008, the unit prices of consumer electronics products went down, especially for TVs and mobile phones. Manufacturers expanded their production to overcome this, as market competition forced players to lower their prices to gain market share. Another important factor is that many low-end products, including unbranded mobile phones and laptops, increased their market share relative to those of premium brands, which led to reductions in overall unit prices relative to 2007. Lower unit prices contributed to the big push in sales of consumer electronics products, since the domestic market is dominated by price.
Booming TVs market
Digital TV saw the fastest growth in 2008, as many consumers chose to update their old analogue TV sets just before the start of the Beijing Olympic Games. Another factor was that many couples chose to marry before the Olympics, which also boosted the sales of TVs among those forming new households. Most players launched new products and invested heavily in advertising before the Olympics, in tier 1 and tier 2 cities. Price promotion encouraged consumers to buy flat-panel TVs, and large-screen sets sold better than smaller ones.
Market penetration increasing
The consumer electronics market has seen big sales in the major cities, where penetration rates are relatively high, while penetration levels also increased in villages and smaller cities, where people were willing to spend more money. In order to stimulate consumption in these areas, manufacturers and distributors had reduced their price to middle-market levels, which offered consumers an optimal opportunity to purchase new products.
Healthy growth but at slower pace
The Beijing Olympic Games boosted the consumer electronics market in 2008, but expectations may have been exaggerated since the predicted spurt to growth in sales of most consumer electronics products did not materialise. During the forecast period, the market will continue to grow in sectors that demonstrate stable demand, but the rate of growth and manufacturers’ profits will both decline. The growth in sales of most consumer electronics products such as desktops, mp3 players and mobile phones will decline for lack of consumers’ purchasing power.
Table of contents
CONSUMER ELECTRONICS IN CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Stable GNP growth enables development of consumer electronics sector
Unit prices going down
Booming TVs market
Market penetration increasing
Healthy growth but at slower pace
KEY TRENDS AND DEVELOPMENTS
Innovation brings more value to consumer electronics
Online sales grow relative to traditional distribution channels
Competition heating up in the market
Unit prices going down for each sector
Growth benefits in rural areas
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2003-2008
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2003-2008
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2003-2008
Table 4 Sales of Consumer Electronics by Sector: Value 2003-2008
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2003-2008
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2003-2008
Table 7 Consumer Electronics Company Shares 2003-2007
Table 8 Consumer Electronics Brand Shares 2004-2007
Table 9 Sales of Consumer Electronics by Distribution Format 2003-2008
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2008-2013
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2008-2013
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2008-2013
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2008-2013
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2008-2013
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHINA
BEIJING HUAQI INFORMATION DIGITAL TECHNOLOGY CO LTD - CONSUMER ELECTRONICS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Beijing Huaqi Information Digital Technology Co Ltd: Key Facts
Summary 3 Beijing Huaqi Information Digital Technology Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Beijing Huaqi Information Digital Technology Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Beijing Huaqi Information Digital Technology Co Ltd: Competitive Position 2007
CANON (CHINA) INC - CONSUMER ELECTRONICS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Canon (China) Inc: Key Facts
Summary 7 Canon (China) Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Canon (China) Inc: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Canon (China) Inc: Competitive Position 2007
LENOVO (CHINA) LTD - CONSUMER ELECTRONICS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Lenovo (China) Ltd: Key Facts
Summary 11 Lenovo (China) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Lenovo (China) Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Lenovo (China) Ltd: Competitive Position 2007
SAMSUNG CHINA ELECTRONICS CO LTD - CONSUMER ELECTRONICS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Samsung China Investment Co Ltd: Key Facts
Summary 15 Samsung China Investment Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Samsung China Investment Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 17 Samsung China Investment Co Ltd: Competitive Position 2007
SONY (CHINA) LTD - CONSUMER ELECTRONICS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Sony (China) Ltd: Key Facts
Summary 19 Sony (China) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Sony (China) Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 21 Sony (China) Ltd: Competitive Position 2007
TELEVISIONS AND PROJECTORS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 22 Televisions and Projectors: New Product Launches 2007–2008
SECTOR DATA
Table 16 Sales of Televisions and Projectors by Sector: Volume 2003-2008
Table 17 Sales of Televisions and Projectors by Sector: % Volume Growth 2003-2008
Table 18 Sales of Televisions and Projectors by Sector: Value 2003-2008
Table 19 Sales of Televisions and Projectors by Sector: % Value Growth 2003-2008
Table 20 Sales of Digital Televisions by Type 2003-2008
Table 21 Televisions and Projectors Company Shares 2003-2007
Table 22 Televisions and Projectors Brand Shares 2004-2007
Table 23 Sales of Televisions and Projectors by Distribution Format 2003-2008
Table 24 Forecast Sales of Televisions and Projectors by Sector: Volume 2008-2013
Table 25 Forecast Sales of Televisions and Projectors by Sector: % Volume Growth 2008-2013
Table 26 Forecast Sales of Televisions and Projectors by Sector: Value 2008-2013
Table 27 Forecast Sales of Televisions and Projectors by Sector: % Value Growth 2008-2013
VCRS AND DVD PLAYERS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 23 VCRs and DVD Players: New Product Launches 2007–2008
SECTOR DATA
Table 28 Sales of VCRS and DVD Players by Sector: Volume 2003-2008
Table 29 Sales of VCRS and DVD Players by Sector: % Volume Growth 2003-2008
Table 30 Sales of VCRS and DVD Players by Sector: Value 2003-2008
Table 31 Sales of VCRS and DVD Players by Sector: % Value Growth 2003-2008
Table 32 VCRS and DVD Players Company Shares 2003-2007
Table 33 VCRS and DVD Players Brand Shares 2004-2007
Table 34 Sales of VCRS and DVD Players by Distribution Format 2003-2008
Table 35 Forecast Sales of VCRS and DVD Players by Sector: Volume 2008-2013
Table 36 Forecast Sales of VCRS and DVD Players by Sector: % Volume Growth 2008-2013
Table 37 Forecast Sales of VCRS and DVD Players by Sector: Value 2008-2013
Table 38 Forecast Sales of VCRS and DVD Players by Sector: % Value Growth 2008-2013
TV AND VCR/DVD COMBINATIONS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 Sales of TV and VCR/ DVD Combinations: Volume 2004-2008
Table 40 Sales of TV and VCR/ DVD Combinations: % Volume Growth 2004-2008
Table 41 Sales of TV and VCR/ DVD Combinations: Value 2004-2008
Table 42 Sales of TV and VCR/ DVD Combinations: % Value Growth 2004-2008
Table 43 TV and VCR/ DVD Combinations Company Shares 2003-2007
Table 44 TV and VCR/ DVD Combinations Brand Shares 2004-2007
Table 45 Sales of TV and VCR/ DVD Combinations by Distribution Format 2003-2008
Table 46 Forecast Sales of TV and VCR/ DVD Combinations: Volume 2008-2013
Table 47 Forecast Sales of TV and VCR/ DVD Combinations: % Volume Growth 2008-2013
Table 48 Forecast Sales of TV and VCR/ DVD Combinations: Value 2008-2013
Table 49 Forecast Sales of TV and VCR/ DVD Combinations: % Value Growth 2008-2013
HOME AUDIO AND CINEMA IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 24 Home Audio and Cinema Products: New Product Launches 2007–2008
SECTOR DATA
Table 50 Sales of Home Audio and Cinema Products by Sector: Volume 2003-2008
Table 51 Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2003-2008
Table 52 Sales of Home Audio and Cinema Products by Sector: Value 2003-2008
Table 53 Sales of Home Audio and Cinema Products by Sector: % Value Growth 2003-2008
Table 54 Home Audio and Cinema Products Company Shares 2003-2007
Table 55 Home Audio and Cinema Products Brand Shares 2004-2007
Table 56 Sales of Home Audio and Cinema Products by Distribution Format 2003-2008
Table 57 Forecast Sales of Home Audio and Cinema Products by Sector: Volume 2008-2013
Table 58 Forecast Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2008-2013
Table 59 Forecast Sales of Home Audio and Cinema Products by Sector: Value 2008-2013
Table 60 Forecast Sales of Home Audio and Cinema Products by Sector: % Value Growth 2008-2013
CAMERAS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 25 Cameras: New Product Launches 2007–2008
SECTOR DATA
Table 61 Sales of Cameras by Sector: Volume 2003-2008
Table 62 Sales of Cameras by Sector: % Volume Growth 2003-2008
Table 63 Sales of Cameras by Sector: Value 2003-2008
Table 64 Sales of Cameras by Sector: % Value Growth 2003-2008
Table 65 Cameras Company Shares 2003-2007
Table 66 Cameras Brand Shares 2004-2007
Table 67 Sales of Cameras by Distribution Format 2003-2008
Table 68 Forecast Sales of Cameras by Sector: Volume 2008-2013
Table 69 Forecast Sales of Cameras by Sector: % Volume Growth 2008-2013
Table 70 Forecast Sales of Cameras by Sector: Value 2008-2013
Table 71 Forecast Sales of Cameras by Sector: % Value Growth 2008-2013
CAMCORDERS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 26 Camcorders: New Product Launches 2007–2008
SECTOR DATA
Table 72 Sales of Camcorders by Sector: Volume 2003-2008
Table 73 Sales of Camcorders by Sector: % Volume Growth 2003-2008
Table 74 Sales of Camcorders by Sector: Value 2003-2008
Table 75 Sales of Camcorders by Sector: % Value Growth 2003-2008
Table 76 Camcorders Company Shares 2003-2007
Table 77 Camcorders Brand Shares 2004-2007
Table 78 Sales of Camcorders by Distribution Format 2003-2008
Table 79 Forecast Sales of Camcorders by Sector: Volume 2008-2013
Table 80 Forecast Sales of Camcorders by Sector: % Volume Growth 2008-2013
Table 81 Forecast Sales of Camcorders by Sector: Value 2008-2013
Table 82 Forecast Sales of Camcorders by Sector: % Value Growth 2008-2013
PORTABLE MEDIA PLAYERS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 27 Portable Media Players: New Product Launches 2007–2008
SECTOR DATA
Table 83 Sales of Portable Media Players by Sector: Volume 2003-2008
Table 84 Sales of Portable Media Players by Sector: % Volume Growth 2003-2008
Table 85 Sales of Portable Media Players by Sector: Value 2003-2008
Table 86 Sales of Portable Media Players by Sector: % Value Growth 2003-2008
Table 87 Sales of Portable MP3 Players by Type 2003-2008
Table 88 Portable Media Players Company Shares 2003-2007
Table 89 Portable Media Players Brand Shares 2004-2007
Table 90 Sales of Portable Media Players by Distribution Format 2003-2008
Table 91 Forecast Sales of Portable Media Players by Sector: Volume 2008-2013
Table 92 Forecast Sales of Portable Media Players by Sector: % Volume Growth 2008-2013
Table 93 Forecast Sales of Portable Media Players by Sector: Value 2008-2013
Table 94 Forecast Sales of Portable Media Players by Sector: % Value Growth 2008-2013
MOBILE PHONES IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 28 Mobile Phones: New Product Launches 2007- 2008
SECTOR DATA
Table 95 Sales of Mobile Phones: Volume 2003-2008
Table 96 Sales of Mobile Phones: % Volume Growth 2003-2008
Table 97 Sales of Mobile Phones: Value 2003-2008
Table 98 Sales of Mobile Phones: % Value Growth 2003-2008
Table 99 Sales of Mobile Phones by Type 2003-2008
Table 100 Mobile Phones Company Shares 2003-2007
Table 101 Mobile Phones Brand Shares 2004-2007
Table 102 Sales of Mobile Phones by Distribution Format 2003-2008
Table 103 Forecast Sales of Mobile Phones: Volume 2008-2013
Table 104 Forecast Sales of Mobile Phones: % Volume Growth 2008-2013
Table 105 Forecast Sales of Mobile Phones: Value 2008-2013
Table 106 Forecast Sales of Mobile Phones: % Value Growth 2008-2013
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 29 In-car Consumer Electronics: New Product Launches 2007–2008
SECTOR DATA
Table 107 Sales of In-car Consumer Electronics by Sector: Volume 2003-2008
Table 108 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2003-2008
Table 109 Sales of In-car Consumer Electronics by Sector: Value 2003-2008
Table 110 Sales of In-car Consumer Electronics by Sector: % Value Growth 2003-2008
Table 111 In-car Consumer Electronics Company Shares 2003-2007
Table 112 In-car Consumer Electronics Brand Shares 2004-2007
Table 113 Sales of In-car Consumer Electronics by Distribution Format 2003-2008
Table 114 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2008-2013
Table 115 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2008-2013
Table 116 Forecast Sales of In-car Consumer Electronics by Sector: Value 2008-2013
Table 117 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2008-2013
COMPUTERS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 30 Computers: New Product Launches 2007–2008
SECTOR DATA
Table 118 Sales of Computers by Sector: Volume 2003-2008
Table 119 Sales of Computers by Sector: % Volume Growth 2003-2008
Table 120 Sales of Computers by Sector: Value 2003-2008
Table 121 Sales of Computers by Sector: % Value Growth 2003-2008
Table 122 Computers Company Shares 2003-2007
Table 123 Computers Brand Shares 2004-2007
Table 124 Sales of Computers by Distribution Format 2003-2008
Table 125 Forecast Sales of Computers by Sector: Volume 2008-2013
Table 126 Forecast Sales of Computers by Sector: % Volume Growth 2008-2013
Table 127 Forecast Sales of Computers by Sector: Value 2008-2013
Table 128 Forecast Sales of Computers by Sector: % Value Growth 2008-2013